Period tracking app keeps track of menstrual cycle. It calculates the average length of past three cycles and accordingly predicts the start date of next cycle. It also calculates the ovulation and fertile days, predicts moods and symptoms. Apart from these features it allows the user to share logs to healthcare worker which helps to detect pain areas and provide accurate treatment. Moreover, period tracking app also plots charts and reports which can be used to highlight dates.This growth is primarily driven by Increasing Health Consciousness among Individuals and Features Such as Prediction of Next Cycle Start Date and Reports are fuelling the Market.
Globally, a noticeable market trend is evident Increasing Usage of Health Apps
. Major Players, such as Biowink GmbH (Germany), Glow (United States), Flow health Inc. (United States), Bellabeat Inc. (United States), Ovia health Inc. (United States), Cycle technologies (United States), Tampax (United States) and UbyKotex (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
In January 2019, Sheroes which is a Delhi-based women community startup, has announced the acquisition of Maya, a women’s health tracker app. This app is used by women in 20 countries to track menstrual cycle and pregnancy. Also it monitors associated symptoms
- Increasing Health Consciousness among Individuals
- Features Such as Prediction of Next Cycle Start Date and Reports are fuelling the Market
- Increasing Usage of Health Apps
- Technological Advancements in Health Apps
- High Costs Associated with Premium Features
Rising Adoption of Smartphones with Advanced Connectivity and Increasing Awareness among the Users about Fertility Tracking App
Lack of Precision may hamper the Market Growth
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