Location Marketing is a powerful and unique set of data points passed through mobile devices. It has high growth prospects due to the maximum demands for advent digitalization among various industries verticals and high penetration of smartphones among individuals across the globe. Factors such as increasing location-based IT Infrastructure are coupled with rising consumer spending on asset marketing and others will provide a positive scope for product penetration during the forecasted timeframe. The major companies are adding more innovative techniques in Asia-Pacific countries as these countries are focused on the fastest-growing verticals for the IT industries.
This growth is primarily driven by Rising Demand from Analytical Solutions for Analyze Real-Time Geo-Data and Increasing Penetration of Smartphones and Other Electronic Gadgets.
Globally, a noticeable market trend is evident Growing Demand for Services as a Solution in Digital Transformation Activities among Industries
. The Internet Software & Services sector in the North America region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Players, such as Google (United States), Groupon (United States), Groundtruth (United States), Placecast (United States), PlaceIQ (United States), Scanbuy (United States), Shopkick (United States), Telenity (India), Near Pte Ltd. (Singapore) and Foursquare Labs Inc. (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
In August 2019, inMarket acquired Thinknear a provider of location-based services that is beneficial in providing diversified, unique and effective product suites that clients embrace across a variety of verticals. It also offers a marketing technology platform with clients across the automotive, quick service restaurant, retail, finance, healthcare, and consumer packaged goods industries.
In March 2019, STRATACACHE launched a Walkbase Asset which is an asset management tool and beneficial in providing real-time location of staff and high-value assets to monitor usage and increases operational efficiency.
- Rising Demand from Analytical Solutions for Analyze Real-Time Geo-Data
- Increasing Penetration of Smartphones and Other Electronic Gadgets
- Growing Demand for Services as a Solution in Digital Transformation Activities among Industries
- Diversified Scope of Applications across Various Sectors
- Legal Concerns and Data Privacy Issues
- Lack of Uniform Regulatory Norms
Upsurge Investment in Innovative Location-Based Analytical Solutions and Growth in Adoption of Social Media Activities and Mobile Commerce
High Initial Cost of Deployment and Lack of Infrastructure Leads to Hamper the Market Growth
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Location Marketing Study Sheds Light on
The Location Marketing Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Location Marketing industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Location Marketing industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.