Scope of the Study
Bath and oral care products are required for the purpose of cleaning the body and maintaining personal and oral hygiene. These products include shower gels, body wash, soaps, toothpaste, toothbrushes, mouthwashes, and others. One of the major factors towards the growth of bath and oral care products is the growing awareness regarding health and hygiene in the consumer. Moreover, the rising product innovation in terms of performance and efficiency, as well as the much-improved marketing initiatives undertaken by the manufacturers or brand owners are also collectively anticipated to increase the demand of the bath and oral care products market. Furthermore, the escalating disposable income and growing living standards of the consumers, in turn, enables them to choose for more affluent and aesthetically appealing bath and oral care products which is hence expected to fuel up the growth of the bath and oral care products market. However, the budding awareness towards the usage of chemical substances in the products, which is considered to be a harmful substance for the body is likely to hinder the growth of the bath and oral care products market. Nevertheless, the innovation in the technology and extensions in the product line is further leading to more premium products which is, in turn, driving the global bath and oral care products market. The increasing demand for more natural and organic bath and oral care products is one of the major key trends of the market. There is a great demand for these natural and organic bath and oral care products owing to the concerns over personal as well as dental hygiene. and The single and most important advice that the health experts give is to help us stay safe from the COVID-19 is this to wash hands and remain hygienic, because of which the soaps, shower gels, and hand-gels have been in high demand. Growing demand for the disinfectants and soaps has increased very rapidly on a global scale in the last one month owing to the fact that the best remedies that were suggested has been to maintain a complete body and oral hygiene appropriately. Godrej, was earlier planning to increase the prices of soaps due to a 30 percent increase in the prices of raw materials, but has now dropped the plan and has instead gone all out to increase their production so as to cater to the increased demand. Also, FMCG players like HUL, Godrej Consumer and Patanjali stated that they are aiding to fight the COVID-19 outbreak by dropping the prices of soaps and hygiene products and hence increasing the production of these items. The pricing of the soaps has seen a significant depression in 2019. It is also said that HUL would donate 20 million pieces of Lifebuoy soaps in the upcoming few months to those sections of the society which are in dire need. Also, the Haridwar-based Patanjali Ayurved said that it has lowered the prices of aloe-vera and Haldi-Chandan soap variations by around 12.5 percent. Therefore with the rise of this COVID-19 pandemic, it hereby is seen that the bath and oral care products market would surely face an upsurge in the upcoming time, hence boosting the market.
The market study is being classified by Type (Toothpaste, Mouthwashes/Rinses, Dental Accessories/Ancillaries, Soap, Body Washes and Others), by Application (Household and Commercial) and major geographies with country level break-up.
Church & Dwight (United States), GlaxoSmithKline (United Kingdom), Johnson & Johnson (United States), L'Oral S.A. (France), Procter & Gamble Co. (United States), Unilever (United Kingdom), Colgate-Palmolive Company (United States), Avon Products, Inc. (United States), Beiersdorf AG (Germany), Este Lauder Companies Inc. (United States), Coty, Inc. (United States) and Henkel AG & Company, KgaA (Germany) are some of the key players profiled in the study.
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Bath & Oral Care Products market throughout the predicted period.
AdvanceMarketAnalytics has segmented the market of Global Bath & Oral Care Products market by Type, Application and Region.
On the basis of geography, the market of Bath & Oral Care Products has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Growing Awareness About Personal Hygiene
- Rising Incidences of Growing Diseases Due to Unhygienic Practices
- A Rise in the Disposable Incomes of the Consumers
- Technological Advancements in Toothbrushes
- The Emergence of Customized Packaging that Allows 360 Printing and High-Quality Decoration
- Competitive Pricing Pressure Faced By Prominent Players
- Increasing Online Purchase of Bath and Oral Care Products
- Increasing Investment in Research and Development by the Key Players
- High Dependency on Retail/Consumer Stores
Key Target AudienceManufacturers of Bath & Oral Care Products, Suppliers and Distributors of Bath & Oral Care Products, End-Users, Potential Investors, Market Research Firms, Regulatory Bodies and Others
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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