Industry Background:
Multi-screen advertising is also known as cross-screen marketing which falls under the digital marketing practice. It deals with the synchronizing of the comprehensive campaigns across the various screen in devices like smartphones, TV, tablet, PC, and gaming consoles. The multi-screen activities target a wide number of audiences at once beneficial for marketing and advertising activities for different types of businesses. This strategy is utilized by well-known brands across multiple platforms.This growth is primarily driven by Growing Advertising and Marketing Activities
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Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
Forecast Period | 2023-2028 |
Volume Unit | N |
Value Unit | USD (Million) |
Customization Scope | Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility |
The Advertising sector in the
region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Vendors, such as Google (United States), Wipro Limited (India), AMP Agency (United States), Microsoft (United States), Roku, Inc. (United States), Amazon (United States), Verizon (United States), Dentsu (Japan), aQuantive, Inc. (United States), Cramer-Krasselt (United States) and DMEXCO (Germany), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
On 7th December 2021, Market-leading video streaming and ad tech supplier Velocix has announced it has supported the expansion of Vodafone Deutschland’s GigaTV service as part of a multi-year agreement for its open audio-video (AV) pipeline software, including its carrier-grade CDN, origin server, and video personalization platform.
On 25th May 2021, Verizon Media announced the launch of their full-funnel Digital Out-of-Home (DOOH) product suite, providing DOOH advertisers with a one-stop shop for campaign planning, execution, and measurement, all in a self-serve capacity. With the launch of our full-funnel DOOH suite, we’re giving advertisers and agencies everything they need, in one platform, to be successful.Multi-Screen Advertising market companies operating in these industries are focusing more on efficient growth, improvement of operational efficiency and productivity, achieving high safety standards, and focusing maintaining sustainable development. The companies are coming up with partnerships or agreements along with planning strategic activities such as partnerships, product launches, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge.
Influencing Trend:
High Level of Brand Interaction that Increases the Brand Loyalty Index through Multi Screening Advertisement
Market Growth Drivers:
Growing Advertising and Marketing Activities and Demand for Rich Profiling fo Consumer Enabling Precise Consumer Targeting
Challenges:
Stiff Competition in the Multi-Screen Advertising Market
Restraints:
Potential Lack of Resources Affecting the Multi-screen Advertising Market In the Rural Region of the World
Opportunities:
Rising Digitalization Across the World with the Growing Number of Audience in Multi-Screen will Boost the Multi-Screen Advertising
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mainly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Vendors landscape impacting the market's growth. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Data Sources of Multi-Screen Advertising Market Study
Primary Collection: InMail, LinkedIn Groups, Survey Monkey, Google, and Other professional Forums are some of the mediums utilized to gather primary data through key industry participants and appointees, subject-matter experts, C-level executives of Multi-Screen Advertising Industry, among others including independent industry consultants, experts, to obtain and verify critical qualitative commentary and opinion and quantitative statistics, to assess future market prospects.
The primary interviews and data collected as per the below protocols: By Designation: C-Level, D-Level, Others
By Company Type: Tier 1, Tier 2, Tier 3
Secondary Data Sources such as Annual reports, Press releases, Analyst meetings, Conference calls, Investor presentations, Management statements, and SEC filings of Multi-Screen Advertising players along with Regulatory Sites, Association, World bank, etc were used as sources secondary set of data.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Multi-Screen Advertising Study Sheds Light on
The Multi-Screen Advertising Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Multi-Screen Advertising industry Vendors. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Multi-Screen Advertising industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Vendors can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.