Global Advertising Market Overview:
Advertisement is the method to convey the product awareness to the consumers through various media such as television, magazine, cinema, news paper, radio and digital type. Recent developments in communication technology will add the another dimension to the advertising sectors with digital advertisement segment leading the chart with almost half of the market share by 2020.
- Growing Digitalization and Internet Penetration
- Increasing Consumers Obsession Towards Brands
- Growing Market for Location Based Advertisement
- Companies Inclination Towards Contextual advertising
- Decline in Traditional Media Ad Spending
- High Competitive Rivalry
- High Cost of Digital Advertising Solutions
- Advancement in Advertising Techniques such as Personalized Advertisement
- Growing Internet penetration in emerging Countries
- Changing Consumer's Preferences
- Low Return on Investment (ROI) on Digital Platform
- Difficulty in Integration of Digital Platforms
Some of the key players profiled in the report are CBS [United States], Comcast [United States], News Corporation [United States], Viacom [United States], Cox Communications [United States], WPP Group PLC [United Kingdom], Omnicom Group [United States], Publicis Groupe [France], Interpublic Group of Companies [United States] and Dentsu [Japan]. Additionally, following companies can also be profiled that are part of our coverage like American Express [United States], Pfizer [United States], Gannett [United States], Procter &Gamble [United States], Verizon Communications [United States], Hulu [United states], Level 3 Communications [United States] and Vonage [United States]. Analyst at AdvanceMarketAnalytics see United States Vendors to retain maximum share of Global Advertising market by 2024.
Advertisements are regulated by governing bodies as any misleading information may have serious financial and physical consequences to consumers. In United States,most of the advertising laws are enforced by Federal Trade Commission (FTC). FTC prohibits unfair or deceptive acts or practices in advertising and it has power of disgorgement and can impose penalties if finds any irregularities.
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
** Confirmation on availability of data would be provided prior to purchase
Research Methodology:The top-down and bottom-up approaches are used to estimate and validate the size of the Global Advertising market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Advertising market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Advertising Companies, Potential Investors, Government Agencies and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.