Global Direct Marketing Market Overview:
Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers with the objective of selling a product, generating new business, or raising the profile of an organization or product. The major benefit of direct marketing is to get the customers to respond directly to the manufacturer of products/services. It is the fastest-growing form of marketing as it is becoming more web-oriented and internet marketing is the fastest-growing form of direct sales. According to a source, the United States the direct mail marketing spending in 2018 amounted to USD 42.4 billion The growing need for a speedy way to reach markets is driving the growth of direct marketing.
- Easy to Target Intended Customers Instead of Mass Population Effective For Companies With Shoestring Budget As Direct Marketing Involves Less Cost
- Digital and Social Media Platforms Becoming Effective Way To Market To Customers
- Increasing Use of Direct Mail to Customers
- Risk Of Profile-Raising And Image Building Due To Direct Dealing With Customers
- Effective Way for Companies to Analyze Own Analytics And Tweak Strategies Effectively Without Middleman
- Rising Use of Email Marketing and SMS Marketing for Brand Promotions
- Lack of Skilled Professionals
The global direct marketing market is highly competitive and diversified due to the presence of a large number of regional and international providers across the globe. The key players are investing heavily in research & development to enhance their customer database to maintain their market presence in altering consumer buying preferences.
Some of the key players profiled in the report are Rapp Worldwide Inc (United States), Epsilon (United States), Wunderman Thompson (United States), Foote, Cone & Belding, a.k.a. FCB (United States), LiveRamp Holdings, Inc (United States), Harte Hanks (United States), OgilvyOne (United States), Merkle Group Inc. (United States), Harland Clarke Corp (United States), MRM (United States), DigitasLBi (United Kingdom), Aimia (Canada), SourceLink (United States), BBDO (United States), SapientNitro (United States) and Leo Burnett Worldwide, Inc. (United States). Analyst at AMA Research see United States and European Players to retain maximum share of Global Direct Marketing market by 2025. Considering Market by Product Type, the sub-segment i.e. Vehicles will boost the Direct Marketing market. Considering Market by Target Age Group, the sub-segment i.e. 25 Years Old will boost the Direct Marketing market. Considering Market by Channels, the sub-segment i.e. Direct Mail will boost the Direct Marketing market.
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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The top-down and bottom-up approaches are used to estimate and validate the size of the Global Direct Marketing market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Direct Marketing market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes New Entrants/Investors, Analysts and Strategic Business Planners, Direct Marketing Providers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End Use Industry.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.