Global Direct Marketing
Global Direct Marketing

Direct Marketing Comprehensive Study by Application (Business to Business (B2B), Business to Government (B2G), Business to Consumers (B2C)), Product Type (Vehicles, Cosmetics & Personal Care, Household Goods/Durable, Clothing & Accessories, Financial Services, Home Care, Utilities, Other), Target Age Group (25 Years Old, 25 - 45 Years Old, 45 Years Old), Channels (Direct Mail, Telemarketing, Email Marketing, SMS Marketing, Social Media Marketing, Face-to-face Selling) Players and Region - Global Market Outlook to 2025

Direct Marketing Market Segmented into XX Submarkets. | Forecast Years: 2020- 2025  

Oct 2020 Edition 215 Pages 213 Tables & Figures
  • Summary
  • Market Segments
  • Table of Content
  • List of Tables & Figures
  • Companies Mentioned
Global Direct Marketing Market Overview:
Direct marketing consists of any marketing that relies on direct communication or distribution to individual consumers with the objective of selling a product, generating new business, or raising the profile of an organization or product. The major benefit of direct marketing is to get the customers to respond directly to the manufacturer of products/services. It is the fastest-growing form of marketing as it is becoming more web-oriented and internet marketing is the fastest-growing form of direct sales. According to a source, the United States the direct mail marketing spending in 2018 amounted to USD 42.4 billion The growing need for a speedy way to reach markets is driving the growth of direct marketing.

Growth Drivers
  • Easy to Target Intended Customers Instead of Mass Population Effective For Companies With Shoestring Budget As Direct Marketing Involves Less Cost
  • Digital and Social Media Platforms Becoming Effective Way To Market To Customers

Market Trends
  • Increasing Use of Direct Mail to Customers

Roadblocks
  • Risk Of Profile-Raising And Image Building Due To Direct Dealing With Customers

Opportunities
  • Effective Way for Companies to Analyze Own Analytics And Tweak Strategies Effectively Without Middleman
  • Rising Use of Email Marketing and SMS Marketing for Brand Promotions

Challenges
  • Lack of Skilled Professionals


Competitive Landscape:
The global direct marketing market is highly competitive and diversified due to the presence of a large number of regional and international providers across the globe. The key players are investing heavily in research & development to enhance their customer database to maintain their market presence in altering consumer buying preferences.
Some of the key players profiled in the report are Rapp Worldwide Inc (United States), Epsilon (United States), Wunderman Thompson (United States), Foote, Cone & Belding, a.k.a. FCB (United States), LiveRamp Holdings, Inc (United States), Harte Hanks (United States), OgilvyOne (United States), Merkle Group Inc. (United States), Harland Clarke Corp (United States), MRM (United States), DigitasLBi (United Kingdom), Aimia (Canada), SourceLink (United States), BBDO (United States), SapientNitro (United States) and Leo Burnett Worldwide, Inc. (United States). Analyst at AMA Research see United States and European Players to retain maximum share of Global Direct Marketing market by 2025. Considering Market by Product Type, the sub-segment i.e. Vehicles will boost the Direct Marketing market. Considering Market by Target Age Group, the sub-segment i.e. 25 Years Old will boost the Direct Marketing market. Considering Market by Channels, the sub-segment i.e. Direct Mail will boost the Direct Marketing market.

Available Customization:
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
** Confirmation on availability of data would be provided prior to purchase

Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Direct Marketing market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Direct Marketing market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes New Entrants/Investors, Analysts and Strategic Business Planners, Direct Marketing Providers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End Use Industry.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.
Report Objectives / Segmentation Covered
By Application
  • Business to Business (B2B)
  • Business to Government (B2G)
  • Business to Consumers (B2C)
By Product Type
  • Vehicles
  • Cosmetics & Personal Care
  • Household Goods/Durable
  • Clothing & Accessories
  • Financial Services
  • Home Care
  • Utilities
  • Other

By Target Age Group
  • 25 Years Old
  • 25 - 45 Years Old
  • 45 Years Old

By Channels
  • Direct Mail
  • Telemarketing
  • Email Marketing
  • SMS Marketing
  • Social Media Marketing
  • Face-to-face Selling

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Easy to Target Intended Customers Instead of Mass Population Effective For Companies With Shoestring Budget As Direct Marketing Involves Less Cost
      • 3.2.2. Digital and Social Media Platforms Becoming Effective Way To Market To Customers
    • 3.3. Market Challenges
      • 3.3.1. Lack of Skilled Professionals
    • 3.4. Market Trends
      • 3.4.1. Increasing Use of Direct Mail to Customers
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Direct Marketing, by Application, Product Type, Target Age Group, Channels and Region (value) (2014-2019)
    • 5.1. Introduction
    • 5.2. Global Direct Marketing (Value)
      • 5.2.1. Global Direct Marketing by: Application (Value)
        • 5.2.1.1. Business to Business (B2B)
        • 5.2.1.2. Business to Government (B2G)
        • 5.2.1.3. Business to Consumers (B2C)
      • 5.2.2. Global Direct Marketing by: Product Type (Value)
        • 5.2.2.1. Vehicles
        • 5.2.2.2. Cosmetics & Personal Care
        • 5.2.2.3. Household Goods/Durable
        • 5.2.2.4. Clothing & Accessories
        • 5.2.2.5. Financial Services
        • 5.2.2.6. Home Care
        • 5.2.2.7. Utilities
        • 5.2.2.8. Other
      • 5.2.3. Global Direct Marketing by: Target Age Group (Value)
        • 5.2.3.1. 25 Years Old
        • 5.2.3.2. 25 - 45 Years Old
        • 5.2.3.3. 45 Years Old
      • 5.2.4. Global Direct Marketing by: Channels (Value)
        • 5.2.4.1. Direct Mail
        • 5.2.4.2. Telemarketing
        • 5.2.4.3. Email Marketing
        • 5.2.4.4. SMS Marketing
        • 5.2.4.5. Social Media Marketing
        • 5.2.4.6. Face-to-face Selling
      • 5.2.5. Global Direct Marketing Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
  • 6. Direct Marketing: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2019)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Rapp Worldwide Inc (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Epsilon (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Wunderman Thompson (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Foote, Cone & Belding, a.k.a. FCB (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. LiveRamp Holdings, Inc (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Harte Hanks (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. OgilvyOne (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Merkle Group Inc. (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Harland Clarke Corp (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. MRM (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. DigitasLBi (United Kingdom)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
      • 6.4.12. Aimia (Canada)
        • 6.4.12.1. Business Overview
        • 6.4.12.2. Products/Services Offerings
        • 6.4.12.3. Financial Analysis
        • 6.4.12.4. SWOT Analysis
      • 6.4.13. SourceLink (United States)
        • 6.4.13.1. Business Overview
        • 6.4.13.2. Products/Services Offerings
        • 6.4.13.3. Financial Analysis
        • 6.4.13.4. SWOT Analysis
      • 6.4.14. BBDO (United States)
        • 6.4.14.1. Business Overview
        • 6.4.14.2. Products/Services Offerings
        • 6.4.14.3. Financial Analysis
        • 6.4.14.4. SWOT Analysis
      • 6.4.15. SapientNitro (United States)
        • 6.4.15.1. Business Overview
        • 6.4.15.2. Products/Services Offerings
        • 6.4.15.3. Financial Analysis
        • 6.4.15.4. SWOT Analysis
      • 6.4.16. Leo Burnett Worldwide, Inc. (United States)
        • 6.4.16.1. Business Overview
        • 6.4.16.2. Products/Services Offerings
        • 6.4.16.3. Financial Analysis
        • 6.4.16.4. SWOT Analysis
  • 7. Global Direct Marketing Sale, by Application, Product Type, Target Age Group, Channels and Region (value) (2020-2025)
    • 7.1. Introduction
    • 7.2. Global Direct Marketing (Value)
      • 7.2.1. Global Direct Marketing by: Application (Value)
        • 7.2.1.1. Business to Business (B2B)
        • 7.2.1.2. Business to Government (B2G)
        • 7.2.1.3. Business to Consumers (B2C)
      • 7.2.2. Global Direct Marketing by: Product Type (Value)
        • 7.2.2.1. Vehicles
        • 7.2.2.2. Cosmetics & Personal Care
        • 7.2.2.3. Household Goods/Durable
        • 7.2.2.4. Clothing & Accessories
        • 7.2.2.5. Financial Services
        • 7.2.2.6. Home Care
        • 7.2.2.7. Utilities
        • 7.2.2.8. Other
      • 7.2.3. Global Direct Marketing by: Target Age Group (Value)
        • 7.2.3.1. 25 Years Old
        • 7.2.3.2. 25 - 45 Years Old
        • 7.2.3.3. 45 Years Old
      • 7.2.4. Global Direct Marketing by: Channels (Value)
        • 7.2.4.1. Direct Mail
        • 7.2.4.2. Telemarketing
        • 7.2.4.3. Email Marketing
        • 7.2.4.4. SMS Marketing
        • 7.2.4.5. Social Media Marketing
        • 7.2.4.6. Face-to-face Selling
      • 7.2.5. Global Direct Marketing Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Direct Marketing: by Application(USD Million)
  • Table 2. Direct Marketing Business to Business (B2B) , by Region USD Million (2014-2019)
  • Table 3. Direct Marketing Business to Government (B2G) , by Region USD Million (2014-2019)
  • Table 4. Direct Marketing Business to Consumers (B2C) , by Region USD Million (2014-2019)
  • Table 5. Direct Marketing: by Product Type(USD Million)
  • Table 6. Direct Marketing Vehicles , by Region USD Million (2014-2019)
  • Table 7. Direct Marketing Cosmetics & Personal Care , by Region USD Million (2014-2019)
  • Table 8. Direct Marketing Household Goods/Durable , by Region USD Million (2014-2019)
  • Table 9. Direct Marketing Clothing & Accessories , by Region USD Million (2014-2019)
  • Table 10. Direct Marketing Financial Services , by Region USD Million (2014-2019)
  • Table 11. Direct Marketing Home Care , by Region USD Million (2014-2019)
  • Table 12. Direct Marketing Utilities , by Region USD Million (2014-2019)
  • Table 13. Direct Marketing Other , by Region USD Million (2014-2019)
  • Table 14. Direct Marketing: by Target Age Group(USD Million)
  • Table 15. Direct Marketing 25 Years Old , by Region USD Million (2014-2019)
  • Table 16. Direct Marketing 25 - 45 Years Old , by Region USD Million (2014-2019)
  • Table 17. Direct Marketing 45 Years Old , by Region USD Million (2014-2019)
  • Table 18. Direct Marketing: by Channels(USD Million)
  • Table 19. Direct Marketing Direct Mail , by Region USD Million (2014-2019)
  • Table 20. Direct Marketing Telemarketing , by Region USD Million (2014-2019)
  • Table 21. Direct Marketing Email Marketing , by Region USD Million (2014-2019)
  • Table 22. Direct Marketing SMS Marketing , by Region USD Million (2014-2019)
  • Table 23. Direct Marketing Social Media Marketing , by Region USD Million (2014-2019)
  • Table 24. Direct Marketing Face-to-face Selling , by Region USD Million (2014-2019)
  • Table 25. South America Direct Marketing, by Country USD Million (2014-2019)
  • Table 26. South America Direct Marketing, by Application USD Million (2014-2019)
  • Table 27. South America Direct Marketing, by Product Type USD Million (2014-2019)
  • Table 28. South America Direct Marketing, by Target Age Group USD Million (2014-2019)
  • Table 29. South America Direct Marketing, by Channels USD Million (2014-2019)
  • Table 30. Brazil Direct Marketing, by Application USD Million (2014-2019)
  • Table 31. Brazil Direct Marketing, by Product Type USD Million (2014-2019)
  • Table 32. Brazil Direct Marketing, by Target Age Group USD Million (2014-2019)
  • Table 33. Brazil Direct Marketing, by Channels USD Million (2014-2019)
  • Table 34. Argentina Direct Marketing, by Application USD Million (2014-2019)
  • Table 35. Argentina Direct Marketing, by Product Type USD Million (2014-2019)
  • Table 36. Argentina Direct Marketing, by Target Age Group USD Million (2014-2019)
  • Table 37. Argentina Direct Marketing, by Channels USD Million (2014-2019)
  • Table 38. Rest of South America Direct Marketing, by Application USD Million (2014-2019)
  • Table 39. Rest of South America Direct Marketing, by Product Type USD Million (2014-2019)
  • Table 40. Rest of South America Direct Marketing, by Target Age Group USD Million (2014-2019)
  • Table 41. Rest of South America Direct Marketing, by Channels USD Million (2014-2019)
  • Table 42. Asia Pacific Direct Marketing, by Country USD Million (2014-2019)
  • Table 43. Asia Pacific Direct Marketing, by Application USD Million (2014-2019)
  • Table 44. Asia Pacific Direct Marketing, by Product Type USD Million (2014-2019)
  • Table 45. Asia Pacific Direct Marketing, by Target Age Group USD Million (2014-2019)
  • Table 46. Asia Pacific Direct Marketing, by Channels USD Million (2014-2019)
  • Table 47. China Direct Marketing, by Application USD Million (2014-2019)
  • Table 48. China Direct Marketing, by Product Type USD Million (2014-2019)
  • Table 49. China Direct Marketing, by Target Age Group USD Million (2014-2019)
  • Table 50. China Direct Marketing, by Channels USD Million (2014-2019)
  • Table 51. Japan Direct Marketing, by Application USD Million (2014-2019)
  • Table 52. Japan Direct Marketing, by Product Type USD Million (2014-2019)
  • Table 53. Japan Direct Marketing, by Target Age Group USD Million (2014-2019)
  • Table 54. Japan Direct Marketing, by Channels USD Million (2014-2019)
  • Table 55. India Direct Marketing, by Application USD Million (2014-2019)
  • Table 56. India Direct Marketing, by Product Type USD Million (2014-2019)
  • Table 57. India Direct Marketing, by Target Age Group USD Million (2014-2019)
  • Table 58. India Direct Marketing, by Channels USD Million (2014-2019)
  • Table 59. South Korea Direct Marketing, by Application USD Million (2014-2019)
  • Table 60. South Korea Direct Marketing, by Product Type USD Million (2014-2019)
  • Table 61. South Korea Direct Marketing, by Target Age Group USD Million (2014-2019)
  • Table 62. South Korea Direct Marketing, by Channels USD Million (2014-2019)
  • Table 63. Taiwan Direct Marketing, by Application USD Million (2014-2019)
  • Table 64. Taiwan Direct Marketing, by Product Type USD Million (2014-2019)
  • Table 65. Taiwan Direct Marketing, by Target Age Group USD Million (2014-2019)
  • Table 66. Taiwan Direct Marketing, by Channels USD Million (2014-2019)
  • Table 67. Australia Direct Marketing, by Application USD Million (2014-2019)
  • Table 68. Australia Direct Marketing, by Product Type USD Million (2014-2019)
  • Table 69. Australia Direct Marketing, by Target Age Group USD Million (2014-2019)
  • Table 70. Australia Direct Marketing, by Channels USD Million (2014-2019)
  • Table 71. Rest of Asia-Pacific Direct Marketing, by Application USD Million (2014-2019)
  • Table 72. Rest of Asia-Pacific Direct Marketing, by Product Type USD Million (2014-2019)
  • Table 73. Rest of Asia-Pacific Direct Marketing, by Target Age Group USD Million (2014-2019)
  • Table 74. Rest of Asia-Pacific Direct Marketing, by Channels USD Million (2014-2019)
  • Table 75. Europe Direct Marketing, by Country USD Million (2014-2019)
  • Table 76. Europe Direct Marketing, by Application USD Million (2014-2019)
  • Table 77. Europe Direct Marketing, by Product Type USD Million (2014-2019)
  • Table 78. Europe Direct Marketing, by Target Age Group USD Million (2014-2019)
  • Table 79. Europe Direct Marketing, by Channels USD Million (2014-2019)
  • Table 80. Germany Direct Marketing, by Application USD Million (2014-2019)
  • Table 81. Germany Direct Marketing, by Product Type USD Million (2014-2019)
  • Table 82. Germany Direct Marketing, by Target Age Group USD Million (2014-2019)
  • Table 83. Germany Direct Marketing, by Channels USD Million (2014-2019)
  • Table 84. France Direct Marketing, by Application USD Million (2014-2019)
  • Table 85. France Direct Marketing, by Product Type USD Million (2014-2019)
  • Table 86. France Direct Marketing, by Target Age Group USD Million (2014-2019)
  • Table 87. France Direct Marketing, by Channels USD Million (2014-2019)
  • Table 88. Italy Direct Marketing, by Application USD Million (2014-2019)
  • Table 89. Italy Direct Marketing, by Product Type USD Million (2014-2019)
  • Table 90. Italy Direct Marketing, by Target Age Group USD Million (2014-2019)
  • Table 91. Italy Direct Marketing, by Channels USD Million (2014-2019)
  • Table 92. United Kingdom Direct Marketing, by Application USD Million (2014-2019)
  • Table 93. United Kingdom Direct Marketing, by Product Type USD Million (2014-2019)
  • Table 94. United Kingdom Direct Marketing, by Target Age Group USD Million (2014-2019)
  • Table 95. United Kingdom Direct Marketing, by Channels USD Million (2014-2019)
  • Table 96. Netherlands Direct Marketing, by Application USD Million (2014-2019)
  • Table 97. Netherlands Direct Marketing, by Product Type USD Million (2014-2019)
  • Table 98. Netherlands Direct Marketing, by Target Age Group USD Million (2014-2019)
  • Table 99. Netherlands Direct Marketing, by Channels USD Million (2014-2019)
  • Table 100. Rest of Europe Direct Marketing, by Application USD Million (2014-2019)
  • Table 101. Rest of Europe Direct Marketing, by Product Type USD Million (2014-2019)
  • Table 102. Rest of Europe Direct Marketing, by Target Age Group USD Million (2014-2019)
  • Table 103. Rest of Europe Direct Marketing, by Channels USD Million (2014-2019)
  • Table 104. MEA Direct Marketing, by Country USD Million (2014-2019)
  • Table 105. MEA Direct Marketing, by Application USD Million (2014-2019)
  • Table 106. MEA Direct Marketing, by Product Type USD Million (2014-2019)
  • Table 107. MEA Direct Marketing, by Target Age Group USD Million (2014-2019)
  • Table 108. MEA Direct Marketing, by Channels USD Million (2014-2019)
  • Table 109. Middle East Direct Marketing, by Application USD Million (2014-2019)
  • Table 110. Middle East Direct Marketing, by Product Type USD Million (2014-2019)
  • Table 111. Middle East Direct Marketing, by Target Age Group USD Million (2014-2019)
  • Table 112. Middle East Direct Marketing, by Channels USD Million (2014-2019)
  • Table 113. Africa Direct Marketing, by Application USD Million (2014-2019)
  • Table 114. Africa Direct Marketing, by Product Type USD Million (2014-2019)
  • Table 115. Africa Direct Marketing, by Target Age Group USD Million (2014-2019)
  • Table 116. Africa Direct Marketing, by Channels USD Million (2014-2019)
  • Table 117. North America Direct Marketing, by Country USD Million (2014-2019)
  • Table 118. North America Direct Marketing, by Application USD Million (2014-2019)
  • Table 119. North America Direct Marketing, by Product Type USD Million (2014-2019)
  • Table 120. North America Direct Marketing, by Target Age Group USD Million (2014-2019)
  • Table 121. North America Direct Marketing, by Channels USD Million (2014-2019)
  • Table 122. United States Direct Marketing, by Application USD Million (2014-2019)
  • Table 123. United States Direct Marketing, by Product Type USD Million (2014-2019)
  • Table 124. United States Direct Marketing, by Target Age Group USD Million (2014-2019)
  • Table 125. United States Direct Marketing, by Channels USD Million (2014-2019)
  • Table 126. Canada Direct Marketing, by Application USD Million (2014-2019)
  • Table 127. Canada Direct Marketing, by Product Type USD Million (2014-2019)
  • Table 128. Canada Direct Marketing, by Target Age Group USD Million (2014-2019)
  • Table 129. Canada Direct Marketing, by Channels USD Million (2014-2019)
  • Table 130. Mexico Direct Marketing, by Application USD Million (2014-2019)
  • Table 131. Mexico Direct Marketing, by Product Type USD Million (2014-2019)
  • Table 132. Mexico Direct Marketing, by Target Age Group USD Million (2014-2019)
  • Table 133. Mexico Direct Marketing, by Channels USD Million (2014-2019)
  • Table 134. Company Basic Information, Sales Area and Its Competitors
  • Table 135. Company Basic Information, Sales Area and Its Competitors
  • Table 136. Company Basic Information, Sales Area and Its Competitors
  • Table 137. Company Basic Information, Sales Area and Its Competitors
  • Table 138. Company Basic Information, Sales Area and Its Competitors
  • Table 139. Company Basic Information, Sales Area and Its Competitors
  • Table 140. Company Basic Information, Sales Area and Its Competitors
  • Table 141. Company Basic Information, Sales Area and Its Competitors
  • Table 142. Company Basic Information, Sales Area and Its Competitors
  • Table 143. Company Basic Information, Sales Area and Its Competitors
  • Table 144. Company Basic Information, Sales Area and Its Competitors
  • Table 145. Company Basic Information, Sales Area and Its Competitors
  • Table 146. Company Basic Information, Sales Area and Its Competitors
  • Table 147. Company Basic Information, Sales Area and Its Competitors
  • Table 148. Company Basic Information, Sales Area and Its Competitors
  • Table 149. Company Basic Information, Sales Area and Its Competitors
  • Table 150. Direct Marketing: by Application(USD Million)
  • Table 151. Direct Marketing Business to Business (B2B) , by Region USD Million (2020-2025)
  • Table 152. Direct Marketing Business to Government (B2G) , by Region USD Million (2020-2025)
  • Table 153. Direct Marketing Business to Consumers (B2C) , by Region USD Million (2020-2025)
  • Table 154. Direct Marketing: by Product Type(USD Million)
  • Table 155. Direct Marketing Vehicles , by Region USD Million (2020-2025)
  • Table 156. Direct Marketing Cosmetics & Personal Care , by Region USD Million (2020-2025)
  • Table 157. Direct Marketing Household Goods/Durable , by Region USD Million (2020-2025)
  • Table 158. Direct Marketing Clothing & Accessories , by Region USD Million (2020-2025)
  • Table 159. Direct Marketing Financial Services , by Region USD Million (2020-2025)
  • Table 160. Direct Marketing Home Care , by Region USD Million (2020-2025)
  • Table 161. Direct Marketing Utilities , by Region USD Million (2020-2025)
  • Table 162. Direct Marketing Other , by Region USD Million (2020-2025)
  • Table 163. Direct Marketing: by Target Age Group(USD Million)
  • Table 164. Direct Marketing 25 Years Old , by Region USD Million (2020-2025)
  • Table 165. Direct Marketing 25 - 45 Years Old , by Region USD Million (2020-2025)
  • Table 166. Direct Marketing 45 Years Old , by Region USD Million (2020-2025)
  • Table 167. Direct Marketing: by Channels(USD Million)
  • Table 168. Direct Marketing Direct Mail , by Region USD Million (2020-2025)
  • Table 169. Direct Marketing Telemarketing , by Region USD Million (2020-2025)
  • Table 170. Direct Marketing Email Marketing , by Region USD Million (2020-2025)
  • Table 171. Direct Marketing SMS Marketing , by Region USD Million (2020-2025)
  • Table 172. Direct Marketing Social Media Marketing , by Region USD Million (2020-2025)
  • Table 173. Direct Marketing Face-to-face Selling , by Region USD Million (2020-2025)
  • Table 174. South America Direct Marketing, by Country USD Million (2020-2025)
  • Table 175. South America Direct Marketing, by Application USD Million (2020-2025)
  • Table 176. South America Direct Marketing, by Product Type USD Million (2020-2025)
  • Table 177. South America Direct Marketing, by Target Age Group USD Million (2020-2025)
  • Table 178. South America Direct Marketing, by Channels USD Million (2020-2025)
  • Table 179. Brazil Direct Marketing, by Application USD Million (2020-2025)
  • Table 180. Brazil Direct Marketing, by Product Type USD Million (2020-2025)
  • Table 181. Brazil Direct Marketing, by Target Age Group USD Million (2020-2025)
  • Table 182. Brazil Direct Marketing, by Channels USD Million (2020-2025)
  • Table 183. Argentina Direct Marketing, by Application USD Million (2020-2025)
  • Table 184. Argentina Direct Marketing, by Product Type USD Million (2020-2025)
  • Table 185. Argentina Direct Marketing, by Target Age Group USD Million (2020-2025)
  • Table 186. Argentina Direct Marketing, by Channels USD Million (2020-2025)
  • Table 187. Rest of South America Direct Marketing, by Application USD Million (2020-2025)
  • Table 188. Rest of South America Direct Marketing, by Product Type USD Million (2020-2025)
  • Table 189. Rest of South America Direct Marketing, by Target Age Group USD Million (2020-2025)
  • Table 190. Rest of South America Direct Marketing, by Channels USD Million (2020-2025)
  • Table 191. Asia Pacific Direct Marketing, by Country USD Million (2020-2025)
  • Table 192. Asia Pacific Direct Marketing, by Application USD Million (2020-2025)
  • Table 193. Asia Pacific Direct Marketing, by Product Type USD Million (2020-2025)
  • Table 194. Asia Pacific Direct Marketing, by Target Age Group USD Million (2020-2025)
  • Table 195. Asia Pacific Direct Marketing, by Channels USD Million (2020-2025)
  • Table 196. China Direct Marketing, by Application USD Million (2020-2025)
  • Table 197. China Direct Marketing, by Product Type USD Million (2020-2025)
  • Table 198. China Direct Marketing, by Target Age Group USD Million (2020-2025)
  • Table 199. China Direct Marketing, by Channels USD Million (2020-2025)
  • Table 200. Japan Direct Marketing, by Application USD Million (2020-2025)
  • Table 201. Japan Direct Marketing, by Product Type USD Million (2020-2025)
  • Table 202. Japan Direct Marketing, by Target Age Group USD Million (2020-2025)
  • Table 203. Japan Direct Marketing, by Channels USD Million (2020-2025)
  • Table 204. India Direct Marketing, by Application USD Million (2020-2025)
  • Table 205. India Direct Marketing, by Product Type USD Million (2020-2025)
  • Table 206. India Direct Marketing, by Target Age Group USD Million (2020-2025)
  • Table 207. India Direct Marketing, by Channels USD Million (2020-2025)
  • Table 208. South Korea Direct Marketing, by Application USD Million (2020-2025)
  • Table 209. South Korea Direct Marketing, by Product Type USD Million (2020-2025)
  • Table 210. South Korea Direct Marketing, by Target Age Group USD Million (2020-2025)
  • Table 211. South Korea Direct Marketing, by Channels USD Million (2020-2025)
  • Table 212. Taiwan Direct Marketing, by Application USD Million (2020-2025)
  • Table 213. Taiwan Direct Marketing, by Product Type USD Million (2020-2025)
  • Table 214. Taiwan Direct Marketing, by Target Age Group USD Million (2020-2025)
  • Table 215. Taiwan Direct Marketing, by Channels USD Million (2020-2025)
  • Table 216. Australia Direct Marketing, by Application USD Million (2020-2025)
  • Table 217. Australia Direct Marketing, by Product Type USD Million (2020-2025)
  • Table 218. Australia Direct Marketing, by Target Age Group USD Million (2020-2025)
  • Table 219. Australia Direct Marketing, by Channels USD Million (2020-2025)
  • Table 220. Rest of Asia-Pacific Direct Marketing, by Application USD Million (2020-2025)
  • Table 221. Rest of Asia-Pacific Direct Marketing, by Product Type USD Million (2020-2025)
  • Table 222. Rest of Asia-Pacific Direct Marketing, by Target Age Group USD Million (2020-2025)
  • Table 223. Rest of Asia-Pacific Direct Marketing, by Channels USD Million (2020-2025)
  • Table 224. Europe Direct Marketing, by Country USD Million (2020-2025)
  • Table 225. Europe Direct Marketing, by Application USD Million (2020-2025)
  • Table 226. Europe Direct Marketing, by Product Type USD Million (2020-2025)
  • Table 227. Europe Direct Marketing, by Target Age Group USD Million (2020-2025)
  • Table 228. Europe Direct Marketing, by Channels USD Million (2020-2025)
  • Table 229. Germany Direct Marketing, by Application USD Million (2020-2025)
  • Table 230. Germany Direct Marketing, by Product Type USD Million (2020-2025)
  • Table 231. Germany Direct Marketing, by Target Age Group USD Million (2020-2025)
  • Table 232. Germany Direct Marketing, by Channels USD Million (2020-2025)
  • Table 233. France Direct Marketing, by Application USD Million (2020-2025)
  • Table 234. France Direct Marketing, by Product Type USD Million (2020-2025)
  • Table 235. France Direct Marketing, by Target Age Group USD Million (2020-2025)
  • Table 236. France Direct Marketing, by Channels USD Million (2020-2025)
  • Table 237. Italy Direct Marketing, by Application USD Million (2020-2025)
  • Table 238. Italy Direct Marketing, by Product Type USD Million (2020-2025)
  • Table 239. Italy Direct Marketing, by Target Age Group USD Million (2020-2025)
  • Table 240. Italy Direct Marketing, by Channels USD Million (2020-2025)
  • Table 241. United Kingdom Direct Marketing, by Application USD Million (2020-2025)
  • Table 242. United Kingdom Direct Marketing, by Product Type USD Million (2020-2025)
  • Table 243. United Kingdom Direct Marketing, by Target Age Group USD Million (2020-2025)
  • Table 244. United Kingdom Direct Marketing, by Channels USD Million (2020-2025)
  • Table 245. Netherlands Direct Marketing, by Application USD Million (2020-2025)
  • Table 246. Netherlands Direct Marketing, by Product Type USD Million (2020-2025)
  • Table 247. Netherlands Direct Marketing, by Target Age Group USD Million (2020-2025)
  • Table 248. Netherlands Direct Marketing, by Channels USD Million (2020-2025)
  • Table 249. Rest of Europe Direct Marketing, by Application USD Million (2020-2025)
  • Table 250. Rest of Europe Direct Marketing, by Product Type USD Million (2020-2025)
  • Table 251. Rest of Europe Direct Marketing, by Target Age Group USD Million (2020-2025)
  • Table 252. Rest of Europe Direct Marketing, by Channels USD Million (2020-2025)
  • Table 253. MEA Direct Marketing, by Country USD Million (2020-2025)
  • Table 254. MEA Direct Marketing, by Application USD Million (2020-2025)
  • Table 255. MEA Direct Marketing, by Product Type USD Million (2020-2025)
  • Table 256. MEA Direct Marketing, by Target Age Group USD Million (2020-2025)
  • Table 257. MEA Direct Marketing, by Channels USD Million (2020-2025)
  • Table 258. Middle East Direct Marketing, by Application USD Million (2020-2025)
  • Table 259. Middle East Direct Marketing, by Product Type USD Million (2020-2025)
  • Table 260. Middle East Direct Marketing, by Target Age Group USD Million (2020-2025)
  • Table 261. Middle East Direct Marketing, by Channels USD Million (2020-2025)
  • Table 262. Africa Direct Marketing, by Application USD Million (2020-2025)
  • Table 263. Africa Direct Marketing, by Product Type USD Million (2020-2025)
  • Table 264. Africa Direct Marketing, by Target Age Group USD Million (2020-2025)
  • Table 265. Africa Direct Marketing, by Channels USD Million (2020-2025)
  • Table 266. North America Direct Marketing, by Country USD Million (2020-2025)
  • Table 267. North America Direct Marketing, by Application USD Million (2020-2025)
  • Table 268. North America Direct Marketing, by Product Type USD Million (2020-2025)
  • Table 269. North America Direct Marketing, by Target Age Group USD Million (2020-2025)
  • Table 270. North America Direct Marketing, by Channels USD Million (2020-2025)
  • Table 271. United States Direct Marketing, by Application USD Million (2020-2025)
  • Table 272. United States Direct Marketing, by Product Type USD Million (2020-2025)
  • Table 273. United States Direct Marketing, by Target Age Group USD Million (2020-2025)
  • Table 274. United States Direct Marketing, by Channels USD Million (2020-2025)
  • Table 275. Canada Direct Marketing, by Application USD Million (2020-2025)
  • Table 276. Canada Direct Marketing, by Product Type USD Million (2020-2025)
  • Table 277. Canada Direct Marketing, by Target Age Group USD Million (2020-2025)
  • Table 278. Canada Direct Marketing, by Channels USD Million (2020-2025)
  • Table 279. Mexico Direct Marketing, by Application USD Million (2020-2025)
  • Table 280. Mexico Direct Marketing, by Product Type USD Million (2020-2025)
  • Table 281. Mexico Direct Marketing, by Target Age Group USD Million (2020-2025)
  • Table 282. Mexico Direct Marketing, by Channels USD Million (2020-2025)
  • Table 283. Research Programs/Design for This Report
  • Table 284. Key Data Information from Secondary Sources
  • Table 285. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Direct Marketing: by Application USD Million (2014-2019)
  • Figure 5. Global Direct Marketing: by Product Type USD Million (2014-2019)
  • Figure 6. Global Direct Marketing: by Target Age Group USD Million (2014-2019)
  • Figure 7. Global Direct Marketing: by Channels USD Million (2014-2019)
  • Figure 8. South America Direct Marketing Share (%), by Country
  • Figure 9. Asia Pacific Direct Marketing Share (%), by Country
  • Figure 10. Europe Direct Marketing Share (%), by Country
  • Figure 11. MEA Direct Marketing Share (%), by Country
  • Figure 12. North America Direct Marketing Share (%), by Country
  • Figure 13. Global Direct Marketing share by Players 2019 (%)
  • Figure 14. Global Direct Marketing share by Players (Top 3) 2019(%)
  • Figure 15. Global Direct Marketing share by Players (Top 5) 2019(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. Rapp Worldwide Inc (United States) Revenue, Net Income and Gross profit
  • Figure 18. Rapp Worldwide Inc (United States) Revenue: by Geography 2019
  • Figure 19. Epsilon (United States) Revenue, Net Income and Gross profit
  • Figure 20. Epsilon (United States) Revenue: by Geography 2019
  • Figure 21. Wunderman Thompson (United States) Revenue, Net Income and Gross profit
  • Figure 22. Wunderman Thompson (United States) Revenue: by Geography 2019
  • Figure 23. Foote, Cone & Belding, a.k.a. FCB (United States) Revenue, Net Income and Gross profit
  • Figure 24. Foote, Cone & Belding, a.k.a. FCB (United States) Revenue: by Geography 2019
  • Figure 25. LiveRamp Holdings, Inc (United States) Revenue, Net Income and Gross profit
  • Figure 26. LiveRamp Holdings, Inc (United States) Revenue: by Geography 2019
  • Figure 27. Harte Hanks (United States) Revenue, Net Income and Gross profit
  • Figure 28. Harte Hanks (United States) Revenue: by Geography 2019
  • Figure 29. OgilvyOne (United States) Revenue, Net Income and Gross profit
  • Figure 30. OgilvyOne (United States) Revenue: by Geography 2019
  • Figure 31. Merkle Group Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 32. Merkle Group Inc. (United States) Revenue: by Geography 2019
  • Figure 33. Harland Clarke Corp (United States) Revenue, Net Income and Gross profit
  • Figure 34. Harland Clarke Corp (United States) Revenue: by Geography 2019
  • Figure 35. MRM (United States) Revenue, Net Income and Gross profit
  • Figure 36. MRM (United States) Revenue: by Geography 2019
  • Figure 37. DigitasLBi (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 38. DigitasLBi (United Kingdom) Revenue: by Geography 2019
  • Figure 39. Aimia (Canada) Revenue, Net Income and Gross profit
  • Figure 40. Aimia (Canada) Revenue: by Geography 2019
  • Figure 41. SourceLink (United States) Revenue, Net Income and Gross profit
  • Figure 42. SourceLink (United States) Revenue: by Geography 2019
  • Figure 43. BBDO (United States) Revenue, Net Income and Gross profit
  • Figure 44. BBDO (United States) Revenue: by Geography 2019
  • Figure 45. SapientNitro (United States) Revenue, Net Income and Gross profit
  • Figure 46. SapientNitro (United States) Revenue: by Geography 2019
  • Figure 47. Leo Burnett Worldwide, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 48. Leo Burnett Worldwide, Inc. (United States) Revenue: by Geography 2019
  • Figure 49. Global Direct Marketing: by Application USD Million (2020-2025)
  • Figure 50. Global Direct Marketing: by Product Type USD Million (2020-2025)
  • Figure 51. Global Direct Marketing: by Target Age Group USD Million (2020-2025)
  • Figure 52. Global Direct Marketing: by Channels USD Million (2020-2025)
  • Figure 53. South America Direct Marketing Share (%), by Country
  • Figure 54. Asia Pacific Direct Marketing Share (%), by Country
  • Figure 55. Europe Direct Marketing Share (%), by Country
  • Figure 56. MEA Direct Marketing Share (%), by Country
  • Figure 57. North America Direct Marketing Share (%), by Country
Some of the key companies/manufacturers profiled in the report
  • Rapp Worldwide Inc (United States)
  • Epsilon (United States)
  • Wunderman Thompson (United States)
  • Foote, Cone & Belding, a.k.a. FCB (United States)
  • LiveRamp Holdings, Inc (United States)
  • Harte Hanks (United States)
  • OgilvyOne (United States)
  • Merkle Group Inc. (United States)
  • Harland Clarke Corp (United States)
  • MRM (United States)
  • DigitasLBi (United Kingdom)
  • Aimia (Canada)
  • SourceLink (United States)
  • BBDO (United States)
  • SapientNitro (United States)
  • Leo Burnett Worldwide, Inc. (United States)
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