What is Content as a Service (CaaS)?
Content as a Service refers to a use case where content is created and authored independently from the place it will be used. Content as a Service includes and more than just requesting content but also delivering it through an API. In addition, there may be e-commerce and transactional processes to get the content. CaaS is a way to label content infrastructure in a familiar X-as-a-service kind of way. When it comes to API calls and delivery of content, there are no significant differences between the content as a service and content infrastructure.
The market study is broken down and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA estimates that Players from United States will contribute to the maximum growth of Global Content as a Service (CaaS) market throughout the predicted period.
Contently Inc. (United States), Vubiquity Inc (United States), Drupal Connect, Inc. (United States), Feed Syndicate (United States), Hippo B V (Netherlands), Influence & Co. (United States), eZ Systems AS (Norway), Sitecore (United States), Contentful (Germany) and Contentstack (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Core dna (United States), dotCMS Inc. (United States), Ingeniux Corporation (United States) and Kentico CMS (Czech Republic).
AdvanceMarketAnalytics has segmented the market of Global Content as a Service (CaaS) market by Type, Application and Region.
On the basis of geography, the market of Content as a Service (CaaS) has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2019. Europe on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement. If we see Market by , the sub-segment i.e. will boost the Content as a Service (CaaS) market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- The proliferation of digital content across the business and the increasing need for delivering the contextualized user experience
- Increasing demand due to channel proliferation, multiple model option, personalization, and provides insights
- Rising Demand due to Technological Advancement
- Need for Delivering Contextualized User Experience
- Data Privacy and Security Concerns
- The Complexities associated with Content as a Service
Key Target AudienceContent as a Service (CaaS) Providers, Government Regulatory Bodies, Private Research Organizations, Government Research Organization and Others
About ApproachDuring this study the evaluation and validation of the market size is done through various sources including primary and secondary analysis. AMA Research & Media follows industrial and regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
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