What is Mobile Location Analytics Market?
Mobile Location Analytics (MLA) is mainly a type of customer intelligence that refers to technology for retailers, including developing aggregated reports that are hereby used to reduce the checkout times, improve store layout, as well as understand the consumer shopping patterns. The reports are generated by discovering the Wi-Fi or Bluetooth addresses of cell phones when interacting with storage networks. By observing the movement of devices, retailers can collect data that they can use to optimize floor plan layouts, ad placement, and checkout staff, for example. MLA products collect a device's MAC address, the unique 12-digit number assigned to a specific hardware device. This number can be recognized by Wi-Fi or Bluetooth sensors. There are separate MAC addresses for Wi-Fi and Bluetooth. Beacons are also used for MLA purposes and work with Bluetooth. This technology also allows them to send push notifications. Recently, companies have started using the combination of Wi-Fi and Bluetooth to improve the accuracy and reliability of MLA devices. The technology works when people are going through the business. The tracking companies find their radio signal and assign a random number to the device. They monitor this number as it moves across the screen and analyzes patterns in the data.
The market study is being classified by Type (Reporting and Visualization, Geocoding and Reverse Geocoding, Data integration and ETL and Thematic Mapping and Spatial Analysis), by Application (Risk Management, Emergency Response Management, Customer Experience Management, Remote Monitoring, Supply Chain Planning and Optimization, Sales and Marketing Optimization, Location Selection and Optimization and Others) and major geographies with country level break-up.
Euclid, Inc. (United States), Oracle Corporation (United States), IBM (United States), Google (United States), Galigeo (Paris), Cisco Systems (United States), Space Curve, Inc. (United States), TIBCO Software Inc. (United States), PlaceIQ (United States) and Pitney Bowes Inc. (United States) are some of the key players profiled in the study.
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Mobile Location Analytics market throughout the predicted period.
Analyst at AMA have segmented the market study of Global Mobile Location Analytics market by Type, Application and Region.
On the basis of geography, the market of Mobile Location Analytics has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- The Growing Need for Enhanced Transportation/Logistics Planning, Risk Analysis, And Fraud Detection
- Rising Number of Smartphone Users
- Rise In Real-Time Mobile Location Analytics
- Use of Location-Based Applications Is Increasing Among Consumers
- Rising Demand for Location Intelligence Data to Enhance Business
- Growing Demand for the Mobile Location Insights
- The Increased Use of Mobile Devices for Commercial Transactions
- Increasing Investments in IoT, Growing Penetration of Smart Devices, and Network Infrastructure
- The Increasing Number of Retail Chains in Emerging Economies Such and China and India
- A Rise in the Adoption of Technological Advancement
- Lack of Skilled Personnel in Organizations
Key Target AudienceProviders of Mobile Location Analytics, End-Users, Potential Investors, Market Research Firms, Regulatory Bodies and Others
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