What is Eye Cosmetics?
The changing lifestyle of people and the increase in the trend of using makeup products since the last few years is driving the demand for eye cosmetics in market. Eye cosmetics are a cosmetic makeup product it can be powder or cream in one of various colors and types. It is used or applied to the eye to accent the eyes containing a recessed area for holding eyes. These eye cosmetics usually available in the form of Eyeliner, Eye Shadow, Mascara, and various other form. It uses inorganic or organic material to meet the requirement of the consumers for making. The range of choices and increasing use of online services is booming the demand for eye cosmetics in the market. These factors are expected to fuel the growth of the global eye cosmetics market during the forecast timeline.
The market study is broken down by Type (Eyeliner, Eye Shadow, Mascara and Other) and major geographies with country level break-up.
The global eye cosmetics market is fragmented and it has been observed that most of the companies are upgrading or introducing innovative products. They rely on strategies such as mergers & acquisitions, product development, geographical expansion, technological innovation, and sourcing strategies to enhance their market share. Research Analyst at AMA estimates that Vendors from United States will contribute to the maximum growth of Global Eye Cosmetics market throughout the predicted period.
Estée Lauder (United States), Amway (United States), L’Oréal (France), P&G (CoverGirl) (United States), Shiseido (Japan), Avon (United Kingdom), Revlon (United States), Chanel (France), LVMH (France) and HUL (Lakme) (India) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Colorbar Cosmetics Private Limited (United States), Clarins (France), Coty (United States), Kao (Japan), Natura (Brazil) and O Boticário (Brazil).
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Eye Cosmetics market by Type, Application and Region.
On the basis of geography, the market of Eye Cosmetics has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Specialist Retailers will boost the Eye Cosmetics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Material, the sub-segment i.e. Organic will boost the Eye Cosmetics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Effects, the sub-segment i.e. Water Resistance will boost the Eye Cosmetics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
On 19th July 2018, L’Oréal Paris and Camila Cabello has together launched Havana-Inspired Makeup Collection for women. This collection contains two shades of Havana Sun-Lit Bronzer as well as three shades of Havana Gotta Give Brow. Range of this collection is 10 to 15 dollar.
EU Commission regulation no. 1223/2009 is the main European legislation governing cosmetics products in Europe. According to this regulation, a person responsible for placing cosmetic products in European market should keep Product Information File (PIF) and the product information needs to be updated regularly.
Market Trend
- Eye Cosmetics Products Include Various Synthetic and Natural Products
Market Drivers
- Booming Beauty Industry Is Driving Factor of Demand for Different Types of Eye Cosmetics
- Increasing Individual Grooming Among the Populace
Opportunities
- The Developed Lifestyle and Increasing Concentration on Trendy Look, Investment on Personal Care Products Are the Major Factors Projected the Opportunity to Drive the Eye Cosmetics Market In Future
Restraints
- Stringent Government Regulations for Colour Cosmetics Makeup Products
Challenges
- The Availability of Substitutes
- Increasing Competition In Between the Different Brands
Key Target Audience
Eye Cosmetics Manufacturers, Eye Cosmetics Product Distributors, Government Agencies, Commercial Research & Development Institutions, Government Organizations, Research Organizations, and Consulting Firms, Trade Associations and Industry Bodies and Others
About Approach
During this study the evaluation and validation of the market size is done through various sources including primary and secondary analysis. AMA Research & Media follows industrial and regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
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