Global Digital Coupons Market Overview:
Digital coupons are vouchers that are obtainable online. These are often redeemed online and offline. Digital coupons are often value-added to the shop account or loyalty cards. Digital mediums like cell phones and laptops square measure accustomed distribute digital coupons among customers. several retailers currently offer digital coupon facilities to cater to the evolving technology. digital coupons are delivered to customers in several ways that like short message services (SMSs), multimedia system message services (MMS), E-mails, push notifications, social media platforms, and retailers' websites.
- Rising Demand for the Online Payments and Sales of the Different Business
- Increasing Investment in Marketing Strategies for Increasing Sales Numbers using Promotional Offers
- Risk of Fraud of Reusing Digital Coupons and Loss of Tracking
- Introduction of Occasional Clearance Sale for Moving Stagnant Inventory
- Increase in Number of Cell Phone Users
- Unawareness of Digital Coupons in Consumers
The global market for Digital Coupons is fragmented by the key players owing to the rising consumption of content consumption and online shopping trends with different fields like food, merchandise, and different services. The player should focus on employing a centralized and secure system for the coupon deployment with tracking for easy and efficient availing and offers.
Some of the key players profiled in the report are Coupons.com (United States), Groupon (United States), Amazon Inc. (United States), RetailMeNot Inc. (United States), Slickdeals, LLC (United States), ShopAtHome.com, LLC. (United States), Myntra (India), Savings.com (United States), Hip Happenings, LLC (United States) and Zomato (India). Additionally, following companies can also be profiled that are part of our coverage like OYO (India), MakeMyTrip (India) and AirBnB (United States). Considering Market by Platform, the sub-segment i.e. Email will boost the Digital Coupons market. Considering Market by Technology, the sub-segment i.e. QR code will boost the Digital Coupons market.
In 2020, RevTrax, the industry pioneer and market leader in offer management solutions, and the exclusive Offer Management Platform (OMP) provider to hundreds of multinational CPG, retail, travel, financial services, and automotive brands, to drive mobile coupon innovation for CPG brands and retailers. This platform will greatly expand the acceptance of digital coupons and offer consumers to activate offers from new places.
What Can be Explored with the Digital Coupons Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Digital Coupons Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Digital Coupons
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Digital Coupons market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Digital Coupons market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Digital Coupons Provider, Software Developer, Research Institutes, End-User Industry and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.
Frequently Asked Questions (FAQ):1. What is the growth rate predicted for the Global Digital Coupons Market?
The Digital Coupons market is expected to see a CAGR of % during projected year 2020 to 2026.
2. Who are the top performing companies in Digital Coupons Market?
Top performing companies in the Global Digital Coupons market are Coupons.com (United States), Groupon (United States), Amazon Inc. (United States), RetailMeNot Inc. (United States), Slickdeals, LLC (United States), ShopAtHome.com, LLC. (United States), Myntra (India), Savings.com (United States), Hip Happenings, LLC (United States) and Zomato (India), to name a few.
3. What trending factors would impact Digital Coupons Market growth most?
"Providing Coupons with Different Deals of Same Niche Brands or Cross Marketing
" is seen as one of major influencing trends for Digital Coupons Market during projected period 2020-2026.