What is Customer Analytics in E-commerce Market Scope?
Customer analytics refers to the processes and technologies that give data and information surrounding customer behaviour to make business decisions and it usually involves techniques that include predictive modelling, data visualization, and information management. E-commerce industries generally offer services to the consumer for the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce Uses Customer analytics information and gathers data from all areas that have an impact on the online store and uses this information to understand the trends and the shift in consumers' behaviour to make data-driven decisions that will drive more online sales.
The Customer Analytics in E-commerce market study is being classified, by Application (Merchandising analysis, Pricing analysis, Promotional analysis and planning, Yield analysis, Inventory analysis and Others) and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions expansions investments new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that Players from United States will contribute to the maximum growth of Global Customer Analytics in E-commerce market throughout the predicted period.
Microsoft (United States), IBM (United States), Oracle (United States), Google (United States), Salesforce (United States), SAP (Germany), AWS (United States), Teradata (United States), SAS Institute (United States), Fujitsu (Japan) and Capillary (Singapore) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are FLIR Systems (United States), Information Builders (United States) and 1010Data (United States).
Analyst at AMA have segmented the market study of Global Customer Analytics in E-commerce market by Type, Application and Region.
On the basis of geography, the market of Customer Analytics in E-commerce has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Influencing Market Trend
- Rising adoption of disruptive technologies, technologies such as AI, ML, and business process automation to streamline marketing operations
- Digitalizing to enhance customer experience and E-commerce operations
- The growing number of smartphones, and increasing use of m-commerce
- Increasing demand to understand customer buying behaviour for a more personalized customer experience
- Emerging demand from the developing regions
- The fastest-growing market for E-commerce
- Legal concerns and data privacy issues
- Organizational failures pertaining to optimum use of customer data
Key Target AudienceNew Entrants/Investors, Analysts and Strategic Business Planners, Customer Analytics in E-commerce Providers, Dealers Suppliers Traders and Distributors, Government Regulatory and Research Organizations and End-Use Industry
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