Pitaya is also known as dragon fruit, which are further classified into basic four types such as white dragon fruit, red dragon fruit, pink dragon fruit, yellow dragon fruit. Pitaya is high in vitamin C and other antioxidants, which is good for immune system and can boost iron levels. It has many health benefits such as good for heart, anti-ageing, regular consumption reduces the risk of cancer and many more. In years pitaya also used in vegan food products. Owing to increasing demand of Pitaya as a Tropical Fruit and increasing in awareness about its health benefits, Pitaya market is expected to grow at a significant rate during the forecast period.
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Pitaya market is a fragmented market due to the presence of various players. The players are focusing on increasing their manufacturing capacity and are offering competitive prices to gain high market share and establish their position in the market. The companies are coming up with partnerships or agreements along with planning strategic activities such as partnerships, product launch, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Evans Fruit Company (United States), Fruit Hill Orchard (United States), Welch Food Inc. (United States), Borton and Sons (United States), Hansen Fruit (United States), Broetje Orchards (United States), Gebbers Farms (United States), Zirkle Fruit (United States), Stemilt Growers LLC (United States), Nam Viet Food & Beverage Co, Ltd (Vietnam) and Great Sun Pitaya Farm Sdn, Bud (Malaysia) are some of the key players that are part of study coverage.
AMA Research has segmented the market of Global Pitaya market by Type (White Dragon Fruit, Red Dragon Fruit, Pink Dragon Fruit and Yellow Dragon Fruit), Application (Fruit Juice, Jam, Ice-Cream and Salad) and Region.
On the basis of geography, the market of Pitaya has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Pitaya market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Growing Popularity of Exotic Fruits
Market Growth Drivers:
Increasing Awareness about the Medicinal and Nutritional Value of Pitaya and Increasing Demand for Healthy and Organic Food Products
Limited Production and Lack of Awareness
High Cost of Pitaya than other Fruits
Increasing Consumer Awareness of the Health Benefits of Exotic Fruits
Market Leaders and their expansionary development strategies
In January 2023, Gebbers Farms acquired full ownership of the Brewster Heights Packing Facility. This acquisition helped Gebbers Farms to expand its presence in pitaya market
Key Target AudiencePitaya Manufacturers, Distributors, Government Bodies, Regulatory Bodies, Potential Investors, Research and Development Institutes, End Users and Others
About ApproachTo evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.