Global Mobile Social Networks Market Overview:
Mobile social networking (MSN) is social networking where people with similar interests talk and connect with each another through their mobile phone and/or tablet. Much like web-based social networking, mobile social networking occurs in virtual communities. Numerous web-based social networking destinations, such as Facebook and Twitter, have made versatile applications to provide their users instant and real-time access from anywhere they have access to the Web. Also, local mobile social networks have been created to permit communities to be built around mobile functionality. Portable social systems can be advantageous to clients. Cost saving is possible since, with mobile messaging applications, unlimited messages can be sent whereas incurring only Internet charges rather than standard messaging fees. Group messaging is additionally possible in most mobile applications, permitting an open conversation among the users. Some of the players profiled in the study are Facebook Inc. (United States), WhatsApp Inc. (United States), Google Inc. (United States), YouTube LLC (United States), LINE Corporation (Japan), Microsoft Corporation (United States), LinkedIn Corporation (United States), Pinterest (United States), Reddit Inc. (United States) and Snap Inc. (United States).
On the basis of geography, the market of Mobile Social Networks has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Growth Drivers
- Increase in Handy Devices
- Popularization of Mobile Technologies
- Pervasive Collaboration
- Shifting and Launch of Mobile based Application
- Lack of Protective Infrastructure
- Increasing Price of Mobile Data
- Affects Performance of Mobile Devices
- Introduction of 5G Network
- Data Security Concern
- Privacy Concern
Key Market Developments:
In May 2020, Facebook acquired Giphy, the popular platform of sharable animated images. Giphy has a enormous video library, with hundreds of millions of daily users which share billions of GIFs, that generates income via branded content. Adding Facebook's advertisement sales and marketing capability may be what changes it from a popular service into a highly profitable one.
In March 2021, Facebook has launched a range of new remote collaboration tools “Workplace Room” for the company's professional Workplace platform. Workplace Room comprises of video chat Rooms and new ways to connect via Portal. It is secure for coworkers to stay connected in their routinely activities.
FTC (Federal Trade Commission) through its Child Online Protection & Child Online Privacy Protection Rules limits children’s access to certain content.
The companies are exploring the market by adopting expansions, investments, and new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions across the globe to gain a competitive advantage through combined collaborations.
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Government Regulatory and Research Organizations and End-Use Industries
Major Objectives Focused through this Study
To define, describe, and forecast the Global Mobile Social Networks market on the basis of product [Web based social networks and Native mobile social networks] , application [Group Texting, Location Sharing & Tracking, Dating Services, Model Services, Social Networks & Communities, Media Sharing and Social Gaming], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Mobile Social Networks market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Mobile Social Networks industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Players which are also part of the research are Tencent Holdings Limited (China), Tumblr Inc. (United States) and Twitter Inc. (United States).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Mobile Social Networks market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.