What is Plant-derived SweetenerMarket?
Plant-based sweetener is a kind of sugar that is derived from plants like leaves, fruits, and others. These sweeteners are low in calories as compared to regular sugar. Moreover, it is also less harmful than artificial sweeteners. Plant-derived sweeteners are an effective alternative to sugar options as they maintain the optimal sugar levels in the human body. Stevia-derived sweetener is one of the widely used plant-based sweeteners in the market. It contains stevioside and rebaudioside which are much lower in calories along with sweetened flavor.
Shift in Consumer Preferences from Consumption of Regular Sugar to Plant-based Sugar and Rising Marketing Activities for Health Benefits Associated With Plant-Derived Sweeteners through Digital Media
Growing Awareness Regarding the Healthy Lifestyle among Consumers, Growing Focus of Food Processing Companies on Low-Calorie Products. and Stringent Government Regulation for Labelling and Packaging
Health-conscious consumers are adopting healthy and nutritious diets to avoid fat counts and high calories, and growing incidences of diabetes all across the globe. and Increasing research and development activities by prominent market players to innovative plant-derived sweeteners with different flavors.
The Vendors Covered in the Study are:
Tate & Lyle PLC (United Kingdom), Cargill, Inc. (United States), Nestlé AG (Switzerland), Ingredion Incorporated (United States), Archer Daniels Midland Company (United States), Ajinomoto Co., Inc. (Japan), Wilmar International Ltd. (Singapore), Symrise AG (Germany), The Truvia Company LLC (United States) and Roquette Frères (France)
Based on the U.S. Food and Drug Administration’s (FDA) mandatory policy, added sugar content will need to be explicitly disclosed to consumers on product packaging. Set to take effect between 2020 and 2021, the new Nutrition Facts Label will reflect the grams and percent Daily Value (DV) of added sugar content, which would ideally help consumers limit calories from added sugar.