What is PPC Call Tracking Tools?
PPC call tracking tools are used to track phone calls from PPC and other marketing channels. The tool allows marketers to better understand how their marketing impacts their bottom line by assigning dynamic numbers to website visitors and gain insights into which marketing channels, campaigns, ads, and even keywords are driving inbound calls. However, recording and listening back to calls allows marketers to build up demographic pictures of the target audience and their preferences.
The market study is broken down by Type (Static Tracking and Dynamic Tracking) and major geographies with country level break-up.
The key manufacturers are targeting the innovations of the products with better quality, better technical characteristics, and also assist in providing and humanizing the after-sale service to the consumers. The key players are probable to keep a stronghold on the market over the anticipated period. The key players are accepting strategic decisions and are thinking upon mergers and acquisitions in order to maintain their presence in the market. Analysts at AMA Research estimates that Players from United States will contribute to the maximum growth of Global PPC Call Tracking Tools market throughout the predicted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Google (United States), CallRail, Inc. (United States), Ruler Analytics (United Kingdom), Invoca, Inc. (United States), Infinity (United Kingdom), Marchex (United States), ResponseTap (United Kingdom), Hubspot (United States), FluentStream Technologies LLC (United States) and People.ai (United States) are some of the key players that are part of study coverage.
AdvanceMarketAnalytics has segmented the market of Global PPC Call Tracking Tools market by Type, Application and Region.
On the basis of geography, the market of PPC Call Tracking Tools has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Vertical, the sub-segment i.e. Automotive will boost the PPC Call Tracking Tools market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Enterprise Size, the sub-segment i.e. Small & Medium Enterprises will boost the PPC Call Tracking Tools market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud will boost the PPC Call Tracking Tools market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
In May 2021, CallRail acquired US-based startup PhoneWagon. The acquisition will expand CallRail’s leadership position and market share in the call analytics space, solidifying CallRail as the clear choice for call tracking and analytics for small-to-medium-size businesses and create more opportunities for innovation, with the customers being the clear winners.
In November 2020, Marchex launched Marketing Edge, an AI-fueled conversational analytics solution that enables brand marketers and agencies to more effectively drive sales conversations. The tool captures conversational data across multiple communication channels, including calls, text, and chat as well as web form completions, and uses artificial intelligence-powered conversation intelligence to identify and classify the conversations that drive sales.
- AI-Integrated Call Tracking System.
- High Adoption of Call Tracking Tools to Generate Maximum ROI from Marketing Channels.
- Increasing Demand to Analyze Phone Calls and Identify New Keyword Opportunities.
- Growing Trend of Online Marketing and Use of Various Social Media for Promotion.
- Requirement of High-Speed Internet Connectivity
- Lack of Awareness Among People and Slow Adoption by SMEs.
Key Target AudienceNew Entrants/Investors, Analysts and Strategic Business Planners, BIM Objects Software Providers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-users and Others
About ApproachTo evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
Frequently Asked Questions (FAQ):
1. What all players are profiled in the study?
The standard version of the report profiles players such as Google (United States), CallRail, Inc. (United States), Ruler Analytics (United Kingdom), Invoca, Inc. (United States), Infinity (United Kingdom), Marchex (United States), ResponseTap (United Kingdom), Hubspot (United States), FluentStream Technologies LLC (United States) and People.ai (United States) etc.
2. Can we have customized study for PPC Call Tracking Tools Market?
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
3. What would be the Market Size of PPC Call Tracking Tools Market by 2026?
Analysts at AMA estimates PPC Call Tracking Tools Market to reach USD Million by 2026.