About Social Analytics Service
Social analytics service involves monitoring, measuring, analyzing, and interpreting the social interactions on social media platforms. It analyses the relationship of topics, ideas, people, and content, the interactions are done in the workplace and external-facing communities. It provides effectiveness and efficiency in the process of engaging and analyzing social media campaigns on the platform.
|Unit||Value (USD Million)|
Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Oracle (United States), Hootsuite (Canada), Microsoft Corporation (United States), Adobe Inc. (United States), NetBase Solutions, Inc. (United States), Brandwatch (United Kingdom), Socialbakers (Czechia), Sprinklr (United States), Synthesio, Inc. (United States), Clarabridge (United States), Sprout Social (United States) and Social Solutions Global (United States) are some of the key players that are part of study coverage.
AMA Research has segmented the market of Global Social Analytics Service market by Type (Software Services and Consulting Services) and Region.
On the basis of geography, the market of Social Analytics Service has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Enterprise Size, the sub-segment i.e. Large Enterprises (1000+ Users) will boost the Social Analytics Service market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud-based will boost the Social Analytics Service market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Features, the sub-segment i.e. Sentiment Analysis will boost the Social Analytics Service market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Social Analytics Service Market Dynamics:
- Growing Consumption of Social Media Platform in Various Organisations
- Demand for the Social Analytics for Customer Relationship Management
- Increasing Popularity of Customer Service Channel
- Adoption of Social Analytics Service for Branding
- Privacy Related Concerns with Social Analytics Service
|Road Blocks / Challenges|
- Stiff Competition in the Social Analytics Service Market
|Gaps & Opportunities|
- Introduction of Business Intelligence in Social Analytics Service
Market Leaders and their expansionary development strategies
On 28th January 2021, Social Solutions Global announced it will acquire Athena Software, a leading case management software solution, to accelerate their combined pace of innovation and impact on outcomes for social good organizations. Social Solutions and Athena Software share the vision of creating lasting social change for communities through data and analytics and will combine to advance their product platform development for the benefit of clients and end-users.
Key Target AudienceSocial Analytics Service Providers, Social Analytics Service Industry Association, Research and Development Institutes, Potential Investors, Regulatory Bodies and Others
About ApproachTo evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.