Global Audience Intelligence Platform Market

Audience Intelligence Platform Comprehensive Study by Application (Small & Medium Enterprises, Large Enterprises), Vertical (Automotive, Retail & E-commerce, Travel & Hospitality, Healthcare, BFSI, Media & Entertainment, Marketing & Research, Others), Deployment (Cloud, On-premises) Players and Region - Global Market Outlook to 2028

Audience Intelligence Platform Market by XX Submarkets | Forecast Years 2023-2028  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
Industry Background:
Audience intelligence platforms are used to gain valuable insights about audiences through data from various sources and plan business strategies for products and services. The platform collects and analyzes data from various online platforms to help businesses gain in-depth insights into their target audiences. Basically, the platform provides a comprehensive view of the target audience’s behavior and preferences, which can be used to create specific personas and segments.This growth is primarily driven by Increased Demand of Advanced Technologies to Focus on the Audience and Their Behaviors to Build Effective Business Strategies.

AttributesDetails
Study Period2018-2028
Base Year2022
Forecast Period2023-2028
Volume UnitN
Value UnitUSD (Million)
Customization ScopeAvail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility


The Application Software sector in the region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Players, such as Audience (United Kingdom), Helixa Inc. (United States), Synthesio, Inc. (United States), Pulsar Platform (United Kingdom), Nielsen (United States), Trufan (Canada), Brandwatch (United Kingdom), StatSocial, Inc. (United States), Quantcast (United States) and Affinio Inc. (Canada), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.

Key Developments in the Market:
In December 2022, Audience acquired Soprism. SOPRISM is a unique consumer insights tool and a team that helps brands unearth real digital intelligence on the META platform, giving them access to over 3 million users worldwide.
In July 2021, Media and marketing services company ENGINE launched an Audience Intelligent Platform offering first-party data and integrations to enable advertisers to target audience profiles and develop media plans. The platform is based on a combination of inputs and also includes passively aggregated purchase data that provides intelligence on what people are buying at the point of sale.The key manufacturers are targeting the innovations of the products with better quality, better technical characteristics, and also assist in providing and humanizing the after-sale service to the consumers. The key players are probable to keep a stronghold on the market over the anticipated period. The key players are accepting strategic decisions and are thinking upon mergers and acquisitions in order to maintain their presence in the market.

Influencing Trend:
Increasing Use of AI and ML to Analyze Data and Enhance Audience Intelligence

Market Growth Drivers:
Increased Demand of Advanced Technologies to Focus on the Audience and Their Behaviors to Build Effective Business Strategies

Challenges:
Lack of Awareness among People and Slow Adoption by SMEs.

Restraints:
Lack of High-Speed Internet Connectivity May Restraint the Growth

Opportunities:
Increased Use of Audience Intelligence by Marketing and Research Industry Leaders

AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mainly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Players landscape impacting the market's growth. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.

Data Sources of Audience Intelligence Platform Market Study

Primary Collection: InMail, LinkedIn Groups, Survey Monkey, Google, and Other professional Forums are some of the mediums utilized to gather primary data through key industry participants and appointees, subject-matter experts, C-level executives of Audience Intelligence Platform Industry, among others including independent industry consultants, experts, to obtain and verify critical qualitative commentary and opinion and quantitative statistics, to assess future market prospects.

The primary interviews and data collected as per the below protocols:
• By Designation: C-Level, D-Level, Others
• By Company Type: Tier 1, Tier 2, Tier 3

Secondary Data Sources such as Annual reports, Press releases, Analyst meetings, Conference calls, Investor presentations, Management statements, and SEC filings of Audience Intelligence Platform players along with Regulatory Sites, Association, World bank, etc were used as sources secondary set of data.

Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis

Against this Challenging Backdrop, Audience Intelligence Platform Study Sheds Light on
— The Audience Intelligence Platform Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Audience Intelligence Platform industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
— Where Audience Intelligence Platform industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
— How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.

Report Objectives / Segmentation Covered

By Application
  • Small & Medium Enterprises
  • Large Enterprises
By Vertical
  • Automotive
  • Retail & E-commerce
  • Travel & Hospitality
  • Healthcare
  • BFSI
  • Media & Entertainment
  • Marketing & Research
  • Others

By Deployment
  • Cloud
  • On-premises

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Increased Demand of Advanced Technologies to Focus on the Audience and Their Behaviors to Build Effective Business Strategies
    • 3.3. Market Challenges
      • 3.3.1. Lack of Awareness among People and Slow Adoption by SMEs.
    • 3.4. Market Trends
      • 3.4.1. Increasing Use of AI and ML to Analyze Data and Enhance Audience Intelligence
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Audience Intelligence Platform, by Application, Vertical, Deployment and Region (value) (2017-2022)
    • 5.1. Introduction
    • 5.2. Global Audience Intelligence Platform (Value)
      • 5.2.1. Global Audience Intelligence Platform by: Application (Value)
        • 5.2.1.1. Small & Medium Enterprises
        • 5.2.1.2. Large Enterprises
      • 5.2.2. Global Audience Intelligence Platform by: Vertical (Value)
        • 5.2.2.1. Automotive
        • 5.2.2.2. Retail & E-commerce
        • 5.2.2.3. Travel & Hospitality
        • 5.2.2.4. Healthcare
        • 5.2.2.5. BFSI
        • 5.2.2.6. Media & Entertainment
        • 5.2.2.7. Marketing & Research
        • 5.2.2.8. Others
      • 5.2.3. Global Audience Intelligence Platform by: Deployment (Value)
        • 5.2.3.1. Cloud
        • 5.2.3.2. On-premises
      • 5.2.4. Global Audience Intelligence Platform Region
        • 5.2.4.1. South America
          • 5.2.4.1.1. Brazil
          • 5.2.4.1.2. Argentina
          • 5.2.4.1.3. Rest of South America
        • 5.2.4.2. Asia Pacific
          • 5.2.4.2.1. China
          • 5.2.4.2.2. Japan
          • 5.2.4.2.3. India
          • 5.2.4.2.4. South Korea
          • 5.2.4.2.5. Taiwan
          • 5.2.4.2.6. Australia
          • 5.2.4.2.7. Rest of Asia-Pacific
        • 5.2.4.3. Europe
          • 5.2.4.3.1. Germany
          • 5.2.4.3.2. France
          • 5.2.4.3.3. Italy
          • 5.2.4.3.4. United Kingdom
          • 5.2.4.3.5. Netherlands
          • 5.2.4.3.6. Rest of Europe
        • 5.2.4.4. MEA
          • 5.2.4.4.1. Middle East
          • 5.2.4.4.2. Africa
        • 5.2.4.5. North America
          • 5.2.4.5.1. United States
          • 5.2.4.5.2. Canada
          • 5.2.4.5.3. Mexico
  • 6. Audience Intelligence Platform: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2022)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Audience (United Kingdom)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Helixa Inc. (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Synthesio, Inc. (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Pulsar Platform (United Kingdom)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Nielsen (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Trufan (Canada)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Brandwatch (United Kingdom)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. StatSocial, Inc. (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Quantcast (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Affinio Inc. (Canada)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global Audience Intelligence Platform Sale, by Application, Vertical, Deployment and Region (value) (2023-2028)
    • 7.1. Introduction
    • 7.2. Global Audience Intelligence Platform (Value)
      • 7.2.1. Global Audience Intelligence Platform by: Application (Value)
        • 7.2.1.1. Small & Medium Enterprises
        • 7.2.1.2. Large Enterprises
      • 7.2.2. Global Audience Intelligence Platform by: Vertical (Value)
        • 7.2.2.1. Automotive
        • 7.2.2.2. Retail & E-commerce
        • 7.2.2.3. Travel & Hospitality
        • 7.2.2.4. Healthcare
        • 7.2.2.5. BFSI
        • 7.2.2.6. Media & Entertainment
        • 7.2.2.7. Marketing & Research
        • 7.2.2.8. Others
      • 7.2.3. Global Audience Intelligence Platform by: Deployment (Value)
        • 7.2.3.1. Cloud
        • 7.2.3.2. On-premises
      • 7.2.4. Global Audience Intelligence Platform Region
        • 7.2.4.1. South America
          • 7.2.4.1.1. Brazil
          • 7.2.4.1.2. Argentina
          • 7.2.4.1.3. Rest of South America
        • 7.2.4.2. Asia Pacific
          • 7.2.4.2.1. China
          • 7.2.4.2.2. Japan
          • 7.2.4.2.3. India
          • 7.2.4.2.4. South Korea
          • 7.2.4.2.5. Taiwan
          • 7.2.4.2.6. Australia
          • 7.2.4.2.7. Rest of Asia-Pacific
        • 7.2.4.3. Europe
          • 7.2.4.3.1. Germany
          • 7.2.4.3.2. France
          • 7.2.4.3.3. Italy
          • 7.2.4.3.4. United Kingdom
          • 7.2.4.3.5. Netherlands
          • 7.2.4.3.6. Rest of Europe
        • 7.2.4.4. MEA
          • 7.2.4.4.1. Middle East
          • 7.2.4.4.2. Africa
        • 7.2.4.5. North America
          • 7.2.4.5.1. United States
          • 7.2.4.5.2. Canada
          • 7.2.4.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Audience Intelligence Platform: by Application(USD Million)
  • Table 2. Audience Intelligence Platform Small & Medium Enterprises , by Region USD Million (2017-2022)
  • Table 3. Audience Intelligence Platform Large Enterprises , by Region USD Million (2017-2022)
  • Table 4. Audience Intelligence Platform: by Vertical(USD Million)
  • Table 5. Audience Intelligence Platform Automotive , by Region USD Million (2017-2022)
  • Table 6. Audience Intelligence Platform Retail & E-commerce , by Region USD Million (2017-2022)
  • Table 7. Audience Intelligence Platform Travel & Hospitality , by Region USD Million (2017-2022)
  • Table 8. Audience Intelligence Platform Healthcare , by Region USD Million (2017-2022)
  • Table 9. Audience Intelligence Platform BFSI , by Region USD Million (2017-2022)
  • Table 10. Audience Intelligence Platform Media & Entertainment , by Region USD Million (2017-2022)
  • Table 11. Audience Intelligence Platform Marketing & Research , by Region USD Million (2017-2022)
  • Table 12. Audience Intelligence Platform Others , by Region USD Million (2017-2022)
  • Table 13. Audience Intelligence Platform: by Deployment(USD Million)
  • Table 14. Audience Intelligence Platform Cloud , by Region USD Million (2017-2022)
  • Table 15. Audience Intelligence Platform On-premises , by Region USD Million (2017-2022)
  • Table 16. South America Audience Intelligence Platform, by Country USD Million (2017-2022)
  • Table 17. South America Audience Intelligence Platform, by Application USD Million (2017-2022)
  • Table 18. South America Audience Intelligence Platform, by Vertical USD Million (2017-2022)
  • Table 19. South America Audience Intelligence Platform, by Deployment USD Million (2017-2022)
  • Table 20. Brazil Audience Intelligence Platform, by Application USD Million (2017-2022)
  • Table 21. Brazil Audience Intelligence Platform, by Vertical USD Million (2017-2022)
  • Table 22. Brazil Audience Intelligence Platform, by Deployment USD Million (2017-2022)
  • Table 23. Argentina Audience Intelligence Platform, by Application USD Million (2017-2022)
  • Table 24. Argentina Audience Intelligence Platform, by Vertical USD Million (2017-2022)
  • Table 25. Argentina Audience Intelligence Platform, by Deployment USD Million (2017-2022)
  • Table 26. Rest of South America Audience Intelligence Platform, by Application USD Million (2017-2022)
  • Table 27. Rest of South America Audience Intelligence Platform, by Vertical USD Million (2017-2022)
  • Table 28. Rest of South America Audience Intelligence Platform, by Deployment USD Million (2017-2022)
  • Table 29. Asia Pacific Audience Intelligence Platform, by Country USD Million (2017-2022)
  • Table 30. Asia Pacific Audience Intelligence Platform, by Application USD Million (2017-2022)
  • Table 31. Asia Pacific Audience Intelligence Platform, by Vertical USD Million (2017-2022)
  • Table 32. Asia Pacific Audience Intelligence Platform, by Deployment USD Million (2017-2022)
  • Table 33. China Audience Intelligence Platform, by Application USD Million (2017-2022)
  • Table 34. China Audience Intelligence Platform, by Vertical USD Million (2017-2022)
  • Table 35. China Audience Intelligence Platform, by Deployment USD Million (2017-2022)
  • Table 36. Japan Audience Intelligence Platform, by Application USD Million (2017-2022)
  • Table 37. Japan Audience Intelligence Platform, by Vertical USD Million (2017-2022)
  • Table 38. Japan Audience Intelligence Platform, by Deployment USD Million (2017-2022)
  • Table 39. India Audience Intelligence Platform, by Application USD Million (2017-2022)
  • Table 40. India Audience Intelligence Platform, by Vertical USD Million (2017-2022)
  • Table 41. India Audience Intelligence Platform, by Deployment USD Million (2017-2022)
  • Table 42. South Korea Audience Intelligence Platform, by Application USD Million (2017-2022)
  • Table 43. South Korea Audience Intelligence Platform, by Vertical USD Million (2017-2022)
  • Table 44. South Korea Audience Intelligence Platform, by Deployment USD Million (2017-2022)
  • Table 45. Taiwan Audience Intelligence Platform, by Application USD Million (2017-2022)
  • Table 46. Taiwan Audience Intelligence Platform, by Vertical USD Million (2017-2022)
  • Table 47. Taiwan Audience Intelligence Platform, by Deployment USD Million (2017-2022)
  • Table 48. Australia Audience Intelligence Platform, by Application USD Million (2017-2022)
  • Table 49. Australia Audience Intelligence Platform, by Vertical USD Million (2017-2022)
  • Table 50. Australia Audience Intelligence Platform, by Deployment USD Million (2017-2022)
  • Table 51. Rest of Asia-Pacific Audience Intelligence Platform, by Application USD Million (2017-2022)
  • Table 52. Rest of Asia-Pacific Audience Intelligence Platform, by Vertical USD Million (2017-2022)
  • Table 53. Rest of Asia-Pacific Audience Intelligence Platform, by Deployment USD Million (2017-2022)
  • Table 54. Europe Audience Intelligence Platform, by Country USD Million (2017-2022)
  • Table 55. Europe Audience Intelligence Platform, by Application USD Million (2017-2022)
  • Table 56. Europe Audience Intelligence Platform, by Vertical USD Million (2017-2022)
  • Table 57. Europe Audience Intelligence Platform, by Deployment USD Million (2017-2022)
  • Table 58. Germany Audience Intelligence Platform, by Application USD Million (2017-2022)
  • Table 59. Germany Audience Intelligence Platform, by Vertical USD Million (2017-2022)
  • Table 60. Germany Audience Intelligence Platform, by Deployment USD Million (2017-2022)
  • Table 61. France Audience Intelligence Platform, by Application USD Million (2017-2022)
  • Table 62. France Audience Intelligence Platform, by Vertical USD Million (2017-2022)
  • Table 63. France Audience Intelligence Platform, by Deployment USD Million (2017-2022)
  • Table 64. Italy Audience Intelligence Platform, by Application USD Million (2017-2022)
  • Table 65. Italy Audience Intelligence Platform, by Vertical USD Million (2017-2022)
  • Table 66. Italy Audience Intelligence Platform, by Deployment USD Million (2017-2022)
  • Table 67. United Kingdom Audience Intelligence Platform, by Application USD Million (2017-2022)
  • Table 68. United Kingdom Audience Intelligence Platform, by Vertical USD Million (2017-2022)
  • Table 69. United Kingdom Audience Intelligence Platform, by Deployment USD Million (2017-2022)
  • Table 70. Netherlands Audience Intelligence Platform, by Application USD Million (2017-2022)
  • Table 71. Netherlands Audience Intelligence Platform, by Vertical USD Million (2017-2022)
  • Table 72. Netherlands Audience Intelligence Platform, by Deployment USD Million (2017-2022)
  • Table 73. Rest of Europe Audience Intelligence Platform, by Application USD Million (2017-2022)
  • Table 74. Rest of Europe Audience Intelligence Platform, by Vertical USD Million (2017-2022)
  • Table 75. Rest of Europe Audience Intelligence Platform, by Deployment USD Million (2017-2022)
  • Table 76. MEA Audience Intelligence Platform, by Country USD Million (2017-2022)
  • Table 77. MEA Audience Intelligence Platform, by Application USD Million (2017-2022)
  • Table 78. MEA Audience Intelligence Platform, by Vertical USD Million (2017-2022)
  • Table 79. MEA Audience Intelligence Platform, by Deployment USD Million (2017-2022)
  • Table 80. Middle East Audience Intelligence Platform, by Application USD Million (2017-2022)
  • Table 81. Middle East Audience Intelligence Platform, by Vertical USD Million (2017-2022)
  • Table 82. Middle East Audience Intelligence Platform, by Deployment USD Million (2017-2022)
  • Table 83. Africa Audience Intelligence Platform, by Application USD Million (2017-2022)
  • Table 84. Africa Audience Intelligence Platform, by Vertical USD Million (2017-2022)
  • Table 85. Africa Audience Intelligence Platform, by Deployment USD Million (2017-2022)
  • Table 86. North America Audience Intelligence Platform, by Country USD Million (2017-2022)
  • Table 87. North America Audience Intelligence Platform, by Application USD Million (2017-2022)
  • Table 88. North America Audience Intelligence Platform, by Vertical USD Million (2017-2022)
  • Table 89. North America Audience Intelligence Platform, by Deployment USD Million (2017-2022)
  • Table 90. United States Audience Intelligence Platform, by Application USD Million (2017-2022)
  • Table 91. United States Audience Intelligence Platform, by Vertical USD Million (2017-2022)
  • Table 92. United States Audience Intelligence Platform, by Deployment USD Million (2017-2022)
  • Table 93. Canada Audience Intelligence Platform, by Application USD Million (2017-2022)
  • Table 94. Canada Audience Intelligence Platform, by Vertical USD Million (2017-2022)
  • Table 95. Canada Audience Intelligence Platform, by Deployment USD Million (2017-2022)
  • Table 96. Mexico Audience Intelligence Platform, by Application USD Million (2017-2022)
  • Table 97. Mexico Audience Intelligence Platform, by Vertical USD Million (2017-2022)
  • Table 98. Mexico Audience Intelligence Platform, by Deployment USD Million (2017-2022)
  • Table 99. Company Basic Information, Sales Area and Its Competitors
  • Table 100. Company Basic Information, Sales Area and Its Competitors
  • Table 101. Company Basic Information, Sales Area and Its Competitors
  • Table 102. Company Basic Information, Sales Area and Its Competitors
  • Table 103. Company Basic Information, Sales Area and Its Competitors
  • Table 104. Company Basic Information, Sales Area and Its Competitors
  • Table 105. Company Basic Information, Sales Area and Its Competitors
  • Table 106. Company Basic Information, Sales Area and Its Competitors
  • Table 107. Company Basic Information, Sales Area and Its Competitors
  • Table 108. Company Basic Information, Sales Area and Its Competitors
  • Table 109. Audience Intelligence Platform: by Application(USD Million)
  • Table 110. Audience Intelligence Platform Small & Medium Enterprises , by Region USD Million (2023-2028)
  • Table 111. Audience Intelligence Platform Large Enterprises , by Region USD Million (2023-2028)
  • Table 112. Audience Intelligence Platform: by Vertical(USD Million)
  • Table 113. Audience Intelligence Platform Automotive , by Region USD Million (2023-2028)
  • Table 114. Audience Intelligence Platform Retail & E-commerce , by Region USD Million (2023-2028)
  • Table 115. Audience Intelligence Platform Travel & Hospitality , by Region USD Million (2023-2028)
  • Table 116. Audience Intelligence Platform Healthcare , by Region USD Million (2023-2028)
  • Table 117. Audience Intelligence Platform BFSI , by Region USD Million (2023-2028)
  • Table 118. Audience Intelligence Platform Media & Entertainment , by Region USD Million (2023-2028)
  • Table 119. Audience Intelligence Platform Marketing & Research , by Region USD Million (2023-2028)
  • Table 120. Audience Intelligence Platform Others , by Region USD Million (2023-2028)
  • Table 121. Audience Intelligence Platform: by Deployment(USD Million)
  • Table 122. Audience Intelligence Platform Cloud , by Region USD Million (2023-2028)
  • Table 123. Audience Intelligence Platform On-premises , by Region USD Million (2023-2028)
  • Table 124. South America Audience Intelligence Platform, by Country USD Million (2023-2028)
  • Table 125. South America Audience Intelligence Platform, by Application USD Million (2023-2028)
  • Table 126. South America Audience Intelligence Platform, by Vertical USD Million (2023-2028)
  • Table 127. South America Audience Intelligence Platform, by Deployment USD Million (2023-2028)
  • Table 128. Brazil Audience Intelligence Platform, by Application USD Million (2023-2028)
  • Table 129. Brazil Audience Intelligence Platform, by Vertical USD Million (2023-2028)
  • Table 130. Brazil Audience Intelligence Platform, by Deployment USD Million (2023-2028)
  • Table 131. Argentina Audience Intelligence Platform, by Application USD Million (2023-2028)
  • Table 132. Argentina Audience Intelligence Platform, by Vertical USD Million (2023-2028)
  • Table 133. Argentina Audience Intelligence Platform, by Deployment USD Million (2023-2028)
  • Table 134. Rest of South America Audience Intelligence Platform, by Application USD Million (2023-2028)
  • Table 135. Rest of South America Audience Intelligence Platform, by Vertical USD Million (2023-2028)
  • Table 136. Rest of South America Audience Intelligence Platform, by Deployment USD Million (2023-2028)
  • Table 137. Asia Pacific Audience Intelligence Platform, by Country USD Million (2023-2028)
  • Table 138. Asia Pacific Audience Intelligence Platform, by Application USD Million (2023-2028)
  • Table 139. Asia Pacific Audience Intelligence Platform, by Vertical USD Million (2023-2028)
  • Table 140. Asia Pacific Audience Intelligence Platform, by Deployment USD Million (2023-2028)
  • Table 141. China Audience Intelligence Platform, by Application USD Million (2023-2028)
  • Table 142. China Audience Intelligence Platform, by Vertical USD Million (2023-2028)
  • Table 143. China Audience Intelligence Platform, by Deployment USD Million (2023-2028)
  • Table 144. Japan Audience Intelligence Platform, by Application USD Million (2023-2028)
  • Table 145. Japan Audience Intelligence Platform, by Vertical USD Million (2023-2028)
  • Table 146. Japan Audience Intelligence Platform, by Deployment USD Million (2023-2028)
  • Table 147. India Audience Intelligence Platform, by Application USD Million (2023-2028)
  • Table 148. India Audience Intelligence Platform, by Vertical USD Million (2023-2028)
  • Table 149. India Audience Intelligence Platform, by Deployment USD Million (2023-2028)
  • Table 150. South Korea Audience Intelligence Platform, by Application USD Million (2023-2028)
  • Table 151. South Korea Audience Intelligence Platform, by Vertical USD Million (2023-2028)
  • Table 152. South Korea Audience Intelligence Platform, by Deployment USD Million (2023-2028)
  • Table 153. Taiwan Audience Intelligence Platform, by Application USD Million (2023-2028)
  • Table 154. Taiwan Audience Intelligence Platform, by Vertical USD Million (2023-2028)
  • Table 155. Taiwan Audience Intelligence Platform, by Deployment USD Million (2023-2028)
  • Table 156. Australia Audience Intelligence Platform, by Application USD Million (2023-2028)
  • Table 157. Australia Audience Intelligence Platform, by Vertical USD Million (2023-2028)
  • Table 158. Australia Audience Intelligence Platform, by Deployment USD Million (2023-2028)
  • Table 159. Rest of Asia-Pacific Audience Intelligence Platform, by Application USD Million (2023-2028)
  • Table 160. Rest of Asia-Pacific Audience Intelligence Platform, by Vertical USD Million (2023-2028)
  • Table 161. Rest of Asia-Pacific Audience Intelligence Platform, by Deployment USD Million (2023-2028)
  • Table 162. Europe Audience Intelligence Platform, by Country USD Million (2023-2028)
  • Table 163. Europe Audience Intelligence Platform, by Application USD Million (2023-2028)
  • Table 164. Europe Audience Intelligence Platform, by Vertical USD Million (2023-2028)
  • Table 165. Europe Audience Intelligence Platform, by Deployment USD Million (2023-2028)
  • Table 166. Germany Audience Intelligence Platform, by Application USD Million (2023-2028)
  • Table 167. Germany Audience Intelligence Platform, by Vertical USD Million (2023-2028)
  • Table 168. Germany Audience Intelligence Platform, by Deployment USD Million (2023-2028)
  • Table 169. France Audience Intelligence Platform, by Application USD Million (2023-2028)
  • Table 170. France Audience Intelligence Platform, by Vertical USD Million (2023-2028)
  • Table 171. France Audience Intelligence Platform, by Deployment USD Million (2023-2028)
  • Table 172. Italy Audience Intelligence Platform, by Application USD Million (2023-2028)
  • Table 173. Italy Audience Intelligence Platform, by Vertical USD Million (2023-2028)
  • Table 174. Italy Audience Intelligence Platform, by Deployment USD Million (2023-2028)
  • Table 175. United Kingdom Audience Intelligence Platform, by Application USD Million (2023-2028)
  • Table 176. United Kingdom Audience Intelligence Platform, by Vertical USD Million (2023-2028)
  • Table 177. United Kingdom Audience Intelligence Platform, by Deployment USD Million (2023-2028)
  • Table 178. Netherlands Audience Intelligence Platform, by Application USD Million (2023-2028)
  • Table 179. Netherlands Audience Intelligence Platform, by Vertical USD Million (2023-2028)
  • Table 180. Netherlands Audience Intelligence Platform, by Deployment USD Million (2023-2028)
  • Table 181. Rest of Europe Audience Intelligence Platform, by Application USD Million (2023-2028)
  • Table 182. Rest of Europe Audience Intelligence Platform, by Vertical USD Million (2023-2028)
  • Table 183. Rest of Europe Audience Intelligence Platform, by Deployment USD Million (2023-2028)
  • Table 184. MEA Audience Intelligence Platform, by Country USD Million (2023-2028)
  • Table 185. MEA Audience Intelligence Platform, by Application USD Million (2023-2028)
  • Table 186. MEA Audience Intelligence Platform, by Vertical USD Million (2023-2028)
  • Table 187. MEA Audience Intelligence Platform, by Deployment USD Million (2023-2028)
  • Table 188. Middle East Audience Intelligence Platform, by Application USD Million (2023-2028)
  • Table 189. Middle East Audience Intelligence Platform, by Vertical USD Million (2023-2028)
  • Table 190. Middle East Audience Intelligence Platform, by Deployment USD Million (2023-2028)
  • Table 191. Africa Audience Intelligence Platform, by Application USD Million (2023-2028)
  • Table 192. Africa Audience Intelligence Platform, by Vertical USD Million (2023-2028)
  • Table 193. Africa Audience Intelligence Platform, by Deployment USD Million (2023-2028)
  • Table 194. North America Audience Intelligence Platform, by Country USD Million (2023-2028)
  • Table 195. North America Audience Intelligence Platform, by Application USD Million (2023-2028)
  • Table 196. North America Audience Intelligence Platform, by Vertical USD Million (2023-2028)
  • Table 197. North America Audience Intelligence Platform, by Deployment USD Million (2023-2028)
  • Table 198. United States Audience Intelligence Platform, by Application USD Million (2023-2028)
  • Table 199. United States Audience Intelligence Platform, by Vertical USD Million (2023-2028)
  • Table 200. United States Audience Intelligence Platform, by Deployment USD Million (2023-2028)
  • Table 201. Canada Audience Intelligence Platform, by Application USD Million (2023-2028)
  • Table 202. Canada Audience Intelligence Platform, by Vertical USD Million (2023-2028)
  • Table 203. Canada Audience Intelligence Platform, by Deployment USD Million (2023-2028)
  • Table 204. Mexico Audience Intelligence Platform, by Application USD Million (2023-2028)
  • Table 205. Mexico Audience Intelligence Platform, by Vertical USD Million (2023-2028)
  • Table 206. Mexico Audience Intelligence Platform, by Deployment USD Million (2023-2028)
  • Table 207. Research Programs/Design for This Report
  • Table 208. Key Data Information from Secondary Sources
  • Table 209. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Audience Intelligence Platform: by Application USD Million (2017-2022)
  • Figure 5. Global Audience Intelligence Platform: by Vertical USD Million (2017-2022)
  • Figure 6. Global Audience Intelligence Platform: by Deployment USD Million (2017-2022)
  • Figure 7. South America Audience Intelligence Platform Share (%), by Country
  • Figure 8. Asia Pacific Audience Intelligence Platform Share (%), by Country
  • Figure 9. Europe Audience Intelligence Platform Share (%), by Country
  • Figure 10. MEA Audience Intelligence Platform Share (%), by Country
  • Figure 11. North America Audience Intelligence Platform Share (%), by Country
  • Figure 12. Global Audience Intelligence Platform share by Players 2022 (%)
  • Figure 13. Global Audience Intelligence Platform share by Players (Top 3) 2022(%)
  • Figure 14. Global Audience Intelligence Platform share by Players (Top 5) 2022(%)
  • Figure 15. BCG Matrix for key Companies
  • Figure 16. Audience (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 17. Audience (United Kingdom) Revenue: by Geography 2022
  • Figure 18. Helixa Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 19. Helixa Inc. (United States) Revenue: by Geography 2022
  • Figure 20. Synthesio, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 21. Synthesio, Inc. (United States) Revenue: by Geography 2022
  • Figure 22. Pulsar Platform (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 23. Pulsar Platform (United Kingdom) Revenue: by Geography 2022
  • Figure 24. Nielsen (United States) Revenue, Net Income and Gross profit
  • Figure 25. Nielsen (United States) Revenue: by Geography 2022
  • Figure 26. Trufan (Canada) Revenue, Net Income and Gross profit
  • Figure 27. Trufan (Canada) Revenue: by Geography 2022
  • Figure 28. Brandwatch (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 29. Brandwatch (United Kingdom) Revenue: by Geography 2022
  • Figure 30. StatSocial, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 31. StatSocial, Inc. (United States) Revenue: by Geography 2022
  • Figure 32. Quantcast (United States) Revenue, Net Income and Gross profit
  • Figure 33. Quantcast (United States) Revenue: by Geography 2022
  • Figure 34. Affinio Inc. (Canada) Revenue, Net Income and Gross profit
  • Figure 35. Affinio Inc. (Canada) Revenue: by Geography 2022
  • Figure 36. Global Audience Intelligence Platform: by Application USD Million (2023-2028)
  • Figure 37. Global Audience Intelligence Platform: by Vertical USD Million (2023-2028)
  • Figure 38. Global Audience Intelligence Platform: by Deployment USD Million (2023-2028)
  • Figure 39. South America Audience Intelligence Platform Share (%), by Country
  • Figure 40. Asia Pacific Audience Intelligence Platform Share (%), by Country
  • Figure 41. Europe Audience Intelligence Platform Share (%), by Country
  • Figure 42. MEA Audience Intelligence Platform Share (%), by Country
  • Figure 43. North America Audience Intelligence Platform Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Audience (United Kingdom)
  • Helixa Inc. (United States)
  • Synthesio, Inc. (United States)
  • Pulsar Platform (United Kingdom)
  • Nielsen (United States)
  • Trufan (Canada)
  • Brandwatch (United Kingdom)
  • StatSocial, Inc. (United States)
  • Quantcast (United States)
  • Affinio Inc. (Canada)
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Key Highlights of Report


Apr 2023 250 Pages 74 Tables Base Year: 2022 Coverage: 15+ Companies; 18 Countries

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Global Audience Intelligence Platform Market Quantitative research analysis
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Historical year: 2018-2022; Base year: 2022; Forecast period: 2023 to 2028
Companies that are profiled in Global Audience Intelligence Platform Market are Audience (United Kingdom), Helixa Inc. (United States), Synthesio, Inc. (United States), Pulsar Platform (United Kingdom), Nielsen (United States), Trufan (Canada), Brandwatch (United Kingdom), StatSocial, Inc. (United States), Quantcast (United States) and Affinio Inc. (Canada) etc.
Small & Medium Enterprises segment in Global market to hold robust market share owing to "Increased Demand of Advanced Technologies to Focus on the Audience and Their Behaviors to Build Effective Business Strategies".
AMA Research predicts that United States Players will contribute to the maximum growth of Global Audience Intelligence Platform market throughout the forecasted period.

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