Global Audience Management Technology - Market
Global Audience Management Technology - Market

Audience Management Technology - Comprehensive Study by Type (Audio Management, Cross Media Management, Digital Management, Streaming Management, TV Management), Application (Retail, Consumer goods, Banking, Financial services, Insurance (BFSI), IT & telecom, Media and entertainment, Travel and hospitality, Government, Healthcare, Others), Solution (Marketers &agencies, Pubhlisher&Media, Platform, Data seller)

Audience Management Technology - Market Segmented into XX Submarkets. | Forecast Years: 2021- 2026  

Nov 2021 Edition 212 Pages 218 Tables & Figures
  • Summary
  • Market Segments
  • Table of Content
  • List of Tables & Figures
  • Companies Mentioned
Audience Management Technology - Market Scope
Audience Management technology is the process of sourcing, managing, analyzing, defining, and activating customer data for cross-channel campaigns of product and service. The main objective of Audience Management technology is to reach the right message to the right audience at the right moment on the right channel, thus optimizing operational efficiencies and campaign outcomes. Audience Management technology solutions help to extract the greatest value from data in order to build a panoramic, privacy-safe, actionable view of consumers across all screens. Geographically, North America Audience Management technology is the leading region in adoption and consumption of Audience Management technology in order to measure customer data include customer data platforms (CDPs), identity resolution tools, data management platforms (DMPs), data lakes and warehouses, and customer relationship management (CRM) tools. Hence the Audience Management technology is triggered in the market to wide application

The Audience Management Technology - market study is segmented by Type (Audio Management, Cross Media Management, Digital Management, Streaming Management and TV Management), by Application (Retail, Consumer goods, Banking, Financial services, Insurance (BFSI), IT & telecom, Media and entertainment, Travel and hospitality, Government, Healthcare and Others) and major geographies with country level break-up.

The market is expected to grow market in the E-Commerce and Media industry. It has wide application in the banking, Insurance, and retail industry is driving the demand for the market. Several companies are operating in the market to provide customers with better offers with various features & unique offerings. The market is a highly fragmented market with the presence of several market players and local players. Which is triggering the market growth over the forecast period

Oracle Data Cloud (United States, Permutive (United Kingdom), Simpli.fi (United Kingdom), OnAudience (United Kingdom), Roku OneView (Canada), Adobe Audience Manager (United Kingdom), AdLib (United Kingdom), Merkle Inc(India), Lotame Solutions, Inc (United States), The Nielsen Company (United States), TAP London (United Kingdom) and Others are some of the key players that are part of study coverage.

About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.

Segmentation Overview
AMA Research has segmented the market of Global Audience Management Technology - market by Type, Application and Region.

On the basis of geography, the market of Audience Management Technology - has been segmented into .

Market Leaders and their expansionary development strategies
On July 2, 2018, Interpublic Group has acquired Acxiom Marketing Solutions to lead a wave of innovation in data-driven marketing
On 20 August 2021, Havas Media Group India has launched an audience planning and buying platform that keeps the audience and consumer behavior at the center of the media process.


Market Trend
  • Huge adoption of advanced analytical and predictive skills such as ML and AI

Market Drivers
  • It has better campaign and marketing ROI by using audience management technology

Opportunities
  • Huge adoption of marketing techniques such as customer data platforms and identity resolution tools

Restraints
  • A large amount of data linkage

Challenges
  • New devices and new content distribution methods are more challenging and complex


Key Target Audience
Regulatory Authorities, New Entrants/Investors, Strategic Business Planners, Governments and End-Use Industry

Frequently Asked Questions (FAQ):

1. Is it possible to have certain customization in the study?
The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a study that suits your business objectives.

2. How big is the Audience Management Technology - Market?
Yes, the study does represent market size by key business segment, application/end users and major geographies forecasted till 2026.

Report Objectives / Segmentation Covered
By Type
  • Audio Management
  • Cross Media Management
  • Digital Management
  • Streaming Management
  • TV Management
By Application
  • Retail
  • Consumer goods
  • Banking
  • Financial services
  • Insurance (BFSI)
  • IT & telecom
  • Media and entertainment
  • Travel and hospitality
  • Government
  • Healthcare
  • Others
By Solution
  • Marketers &agencies
  • Pubhlisher&Media
  • Platform
  • Data seller

By Regions
    • 1. Market Overview
      • 1.1. Introduction
      • 1.2. Scope/Objective of the Study
        • 1.2.1. Research Objective
    • 2. Executive Summary
      • 2.1. Introduction
    • 3. Market Dynamics
      • 3.1. Introduction
      • 3.2. Market Drivers
        • 3.2.1. It has better campaign and marketing ROI by using audience management technology
      • 3.3. Market Challenges
        • 3.3.1. New devices and new content distribution methods are more challenging and complex
      • 3.4. Market Trends
        • 3.4.1. Huge adoption of advanced analytical and predictive skills such as ML and AI
    • 4. Market Factor Analysis
      • 4.1. Porters Five Forces
      • 4.2. Supply/Value Chain
      • 4.3. PESTEL analysis
      • 4.4. Market Entropy
      • 4.5. Patent/Trademark Analysis
    • 5. Global Audience Management Technology -, by Type, Application and Solution (value and price ) (2015-2020)
      • 5.1. Introduction
      • 5.2. Global Audience Management Technology - (Value)
        • 5.2.1. Global Audience Management Technology - by: Type (Value)
          • 5.2.1.1. Audio Management
          • 5.2.1.2. Cross Media Management
          • 5.2.1.3. Digital Management
          • 5.2.1.4. Streaming Management
          • 5.2.1.5. TV Management
        • 5.2.2. Global Audience Management Technology - by: Application (Value)
          • 5.2.2.1. Retail
          • 5.2.2.2. Consumer goods
          • 5.2.2.3. Banking
          • 5.2.2.4. Financial services
          • 5.2.2.5. Insurance (BFSI)
          • 5.2.2.6. IT & telecom
          • 5.2.2.7. Media and entertainment
          • 5.2.2.8. Travel and hospitality
          • 5.2.2.9. Government
          • 5.2.2.10. Healthcare
          • 5.2.2.11. Others
        • 5.2.3. Global Audience Management Technology - by: Solution (Value)
          • 5.2.3.1. Marketers &agencies
          • 5.2.3.2. Pubhlisher&Media
          • 5.2.3.3. Platform
          • 5.2.3.4. Data seller
      • 5.3. Global Audience Management Technology - (Price)
        • 5.3.1. Global Audience Management Technology - by: Type (Price)
    • 6. Audience Management Technology -: Manufacturers/Players Analysis
      • 6.1. Competitive Landscape
        • 6.1.1. Market Share Analysis
          • 6.1.1.1. Top 3
          • 6.1.1.2. Top 5
      • 6.2. Peer Group Analysis (2020)
      • 6.3. BCG Matrix
      • 6.4. Company Profile
        • 6.4.1. Oracle Data Cloud (United States
          • 6.4.1.1. Business Overview
          • 6.4.1.2. Products/Services Offerings
          • 6.4.1.3. Financial Analysis
          • 6.4.1.4. SWOT Analysis
        • 6.4.2. Permutive (United Kingdom)
          • 6.4.2.1. Business Overview
          • 6.4.2.2. Products/Services Offerings
          • 6.4.2.3. Financial Analysis
          • 6.4.2.4. SWOT Analysis
        • 6.4.3. Simpli.fi (United Kingdom)
          • 6.4.3.1. Business Overview
          • 6.4.3.2. Products/Services Offerings
          • 6.4.3.3. Financial Analysis
          • 6.4.3.4. SWOT Analysis
        • 6.4.4. OnAudience (United Kingdom)
          • 6.4.4.1. Business Overview
          • 6.4.4.2. Products/Services Offerings
          • 6.4.4.3. Financial Analysis
          • 6.4.4.4. SWOT Analysis
        • 6.4.5. Roku OneView (Canada)
          • 6.4.5.1. Business Overview
          • 6.4.5.2. Products/Services Offerings
          • 6.4.5.3. Financial Analysis
          • 6.4.5.4. SWOT Analysis
        • 6.4.6. Adobe Audience Manager (United Kingdom)
          • 6.4.6.1. Business Overview
          • 6.4.6.2. Products/Services Offerings
          • 6.4.6.3. Financial Analysis
          • 6.4.6.4. SWOT Analysis
        • 6.4.7. AdLib (United Kingdom)
          • 6.4.7.1. Business Overview
          • 6.4.7.2. Products/Services Offerings
          • 6.4.7.3. Financial Analysis
          • 6.4.7.4. SWOT Analysis
        • 6.4.8. Merkle Inc(India)
          • 6.4.8.1. Business Overview
          • 6.4.8.2. Products/Services Offerings
          • 6.4.8.3. Financial Analysis
          • 6.4.8.4. SWOT Analysis
        • 6.4.9. Lotame Solutions, Inc (United States)
          • 6.4.9.1. Business Overview
          • 6.4.9.2. Products/Services Offerings
          • 6.4.9.3. Financial Analysis
          • 6.4.9.4. SWOT Analysis
        • 6.4.10. The Nielsen Company (United States)
          • 6.4.10.1. Business Overview
          • 6.4.10.2. Products/Services Offerings
          • 6.4.10.3. Financial Analysis
          • 6.4.10.4. SWOT Analysis
        • 6.4.11. TAP London (United Kingdom)
          • 6.4.11.1. Business Overview
          • 6.4.11.2. Products/Services Offerings
          • 6.4.11.3. Financial Analysis
          • 6.4.11.4. SWOT Analysis
        • 6.4.12. Others
          • 6.4.12.1. Business Overview
          • 6.4.12.2. Products/Services Offerings
          • 6.4.12.3. Financial Analysis
          • 6.4.12.4. SWOT Analysis
    • 7. Global Audience Management Technology - Sale, by Type, Application and Solution (value and price ) (2021-2026)
      • 7.1. Introduction
      • 7.2. Global Audience Management Technology - (Value)
        • 7.2.1. Global Audience Management Technology - by: Type (Value)
          • 7.2.1.1. Audio Management
          • 7.2.1.2. Cross Media Management
          • 7.2.1.3. Digital Management
          • 7.2.1.4. Streaming Management
          • 7.2.1.5. TV Management
        • 7.2.2. Global Audience Management Technology - by: Application (Value)
          • 7.2.2.1. Retail
          • 7.2.2.2. Consumer goods
          • 7.2.2.3. Banking
          • 7.2.2.4. Financial services
          • 7.2.2.5. Insurance (BFSI)
          • 7.2.2.6. IT & telecom
          • 7.2.2.7. Media and entertainment
          • 7.2.2.8. Travel and hospitality
          • 7.2.2.9. Government
          • 7.2.2.10. Healthcare
          • 7.2.2.11. Others
        • 7.2.3. Global Audience Management Technology - by: Solution (Value)
          • 7.2.3.1. Marketers &agencies
          • 7.2.3.2. Pubhlisher&Media
          • 7.2.3.3. Platform
          • 7.2.3.4. Data seller
      • 7.3. Global Audience Management Technology - (Price)
        • 7.3.1. Global Audience Management Technology - by: Type (Price)
    • 8. Appendix
      • 8.1. Acronyms
    • 9. Methodology and Data Source
      • 9.1. Methodology/Research Approach
        • 9.1.1. Research Programs/Design
        • 9.1.2. Market Size Estimation
        • 9.1.3. Market Breakdown and Data Triangulation
      • 9.2. Data Source
        • 9.2.1. Secondary Sources
        • 9.2.2. Primary Sources
      • 9.3. Disclaimer
    List of Tables
    • Table 1. Audience Management Technology -: by Type(USD Million)
    • Table 2. Audience Management Technology -: by Application(USD Million)
    • Table 3. Audience Management Technology -: by Solution(USD Million)
    • Table 4. Audience Management Technology -: by Type(USD/Units)
    • Table 5. Company Basic Information, Sales Area and Its Competitors
    • Table 6. Company Basic Information, Sales Area and Its Competitors
    • Table 7. Company Basic Information, Sales Area and Its Competitors
    • Table 8. Company Basic Information, Sales Area and Its Competitors
    • Table 9. Company Basic Information, Sales Area and Its Competitors
    • Table 10. Company Basic Information, Sales Area and Its Competitors
    • Table 11. Company Basic Information, Sales Area and Its Competitors
    • Table 12. Company Basic Information, Sales Area and Its Competitors
    • Table 13. Company Basic Information, Sales Area and Its Competitors
    • Table 14. Company Basic Information, Sales Area and Its Competitors
    • Table 15. Company Basic Information, Sales Area and Its Competitors
    • Table 16. Company Basic Information, Sales Area and Its Competitors
    • Table 17. Audience Management Technology -: by Type(USD Million)
    • Table 18. Audience Management Technology -: by Application(USD Million)
    • Table 19. Audience Management Technology -: by Solution(USD Million)
    • Table 20. Audience Management Technology -: by Type(USD/Units)
    • Table 21. Research Programs/Design for This Report
    • Table 22. Key Data Information from Secondary Sources
    • Table 23. Key Data Information from Primary Sources
    List of Figures
    • Figure 1. Porters Five Forces
    • Figure 2. Supply/Value Chain
    • Figure 3. PESTEL analysis
    • Figure 4. Global Audience Management Technology -: by Type USD Million (2015-2020)
    • Figure 5. Global Audience Management Technology -: by Application USD Million (2015-2020)
    • Figure 6. Global Audience Management Technology -: by Solution USD Million (2015-2020)
    • Figure 7. Global Audience Management Technology -: by Type USD/Units (2015-2020)
    • Figure 8. Global Audience Management Technology - share by Players 2020 (%)
    • Figure 9. Global Audience Management Technology - share by Players (Top 3) 2020(%)
    • Figure 10. Global Audience Management Technology - share by Players (Top 5) 2020(%)
    • Figure 11. BCG Matrix for key Companies
    • Figure 12. Oracle Data Cloud (United States Revenue, Net Income and Gross profit
    • Figure 13. Oracle Data Cloud (United States Revenue: by Geography 2020
    • Figure 14. Permutive (United Kingdom) Revenue, Net Income and Gross profit
    • Figure 15. Permutive (United Kingdom) Revenue: by Geography 2020
    • Figure 16. Simpli.fi (United Kingdom) Revenue, Net Income and Gross profit
    • Figure 17. Simpli.fi (United Kingdom) Revenue: by Geography 2020
    • Figure 18. OnAudience (United Kingdom) Revenue, Net Income and Gross profit
    • Figure 19. OnAudience (United Kingdom) Revenue: by Geography 2020
    • Figure 20. Roku OneView (Canada) Revenue, Net Income and Gross profit
    • Figure 21. Roku OneView (Canada) Revenue: by Geography 2020
    • Figure 22. Adobe Audience Manager (United Kingdom) Revenue, Net Income and Gross profit
    • Figure 23. Adobe Audience Manager (United Kingdom) Revenue: by Geography 2020
    • Figure 24. AdLib (United Kingdom) Revenue, Net Income and Gross profit
    • Figure 25. AdLib (United Kingdom) Revenue: by Geography 2020
    • Figure 26. Merkle Inc(India) Revenue, Net Income and Gross profit
    • Figure 27. Merkle Inc(India) Revenue: by Geography 2020
    • Figure 28. Lotame Solutions, Inc (United States) Revenue, Net Income and Gross profit
    • Figure 29. Lotame Solutions, Inc (United States) Revenue: by Geography 2020
    • Figure 30. The Nielsen Company (United States) Revenue, Net Income and Gross profit
    • Figure 31. The Nielsen Company (United States) Revenue: by Geography 2020
    • Figure 32. TAP London (United Kingdom) Revenue, Net Income and Gross profit
    • Figure 33. TAP London (United Kingdom) Revenue: by Geography 2020
    • Figure 34. Others Revenue, Net Income and Gross profit
    • Figure 35. Others Revenue: by Geography 2020
    • Figure 36. Global Audience Management Technology -: by Type USD Million (2021-2026)
    • Figure 37. Global Audience Management Technology -: by Application USD Million (2021-2026)
    • Figure 38. Global Audience Management Technology -: by Solution USD Million (2021-2026)
    • Figure 39. Global Audience Management Technology -: by Type USD/Units (2021-2026)
    Some of the key companies/manufacturers profiled in the report
    • Oracle Data Cloud (United States
    • Permutive (United Kingdom)
    • Simpli.fi (United Kingdom)
    • OnAudience (United Kingdom)
    • Roku OneView (Canada)
    • Adobe Audience Manager (United Kingdom)
    • AdLib (United Kingdom)
    • Merkle Inc(India)
    • Lotame Solutions, Inc (United States)
    • The Nielsen Company (United States)
    • TAP London (United Kingdom)
    • Others
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