Audience Management Technology - Market Scope
Audience Management technology is the process of sourcing, managing, analyzing, defining, and activating customer data for cross-channel campaigns of product and service. The main objective of Audience Management technology is to reach the right message to the right audience at the right moment on the right channel, thus optimizing operational efficiencies and campaign outcomes. Audience Management technology solutions help to extract the greatest value from data in order to build a panoramic, privacy-safe, actionable view of consumers across all screens. Geographically, North America Audience Management technology is the leading region in adoption and consumption of Audience Management technology in order to measure customer data include customer data platforms (CDPs), identity resolution tools, data management platforms (DMPs), data lakes and warehouses, and customer relationship management (CRM) tools. Hence the Audience Management technology is triggered in the market to wide application
The Audience Management Technology - market study is segmented by Type (Audio Management, Cross Media Management, Digital Management, Streaming Management and TV Management), by Application (Retail, Consumer goods, Banking, Financial services, Insurance (BFSI), IT & telecom, Media and entertainment, Travel and hospitality, Government, Healthcare and Others) and major geographies with country level break-up.
The market is expected to grow market in the E-Commerce and Media industry. It has wide application in the banking, Insurance, and retail industry is driving the demand for the market. Several companies are operating in the market to provide customers with better offers with various features & unique offerings. The market is a highly fragmented market with the presence of several market players and local players. Which is triggering the market growth over the forecast period
Oracle Data Cloud (United States, Permutive (United Kingdom), Simpli.fi (United Kingdom), OnAudience (United Kingdom), Roku OneView (Canada), Adobe Audience Manager (United Kingdom), AdLib (United Kingdom), Merkle Inc(India), Lotame Solutions, Inc (United States), The Nielsen Company (United States), TAP London (United Kingdom) and Others are some of the key players that are part of study coverage.
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
AMA Research has segmented the market of Global Audience Management Technology - market by Type, Application and Region.
On the basis of geography, the market of Audience Management Technology - has been segmented into .
Market Leaders and their expansionary development strategiesOn July 2, 2018, Interpublic Group has acquired Acxiom Marketing Solutions to lead a wave of innovation in data-driven marketing
On 20 August 2021, Havas Media Group India has launched an audience planning and buying platform that keeps the audience and consumer behavior at the center of the media process.
- Huge adoption of advanced analytical and predictive skills such as ML and AI
- It has better campaign and marketing ROI by using audience management technology
- Huge adoption of marketing techniques such as customer data platforms and identity resolution tools
- A large amount of data linkage
- New devices and new content distribution methods are more challenging and complex
Key Target AudienceRegulatory Authorities, New Entrants/Investors, Strategic Business Planners, Governments and End-Use Industry
Frequently Asked Questions (FAQ):
1. Is it possible to have certain customization in the study?
The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a study that suits your business objectives.
2. How big is the Audience Management Technology - Market?
Yes, the study does represent market size by key business segment, application/end users and major geographies forecasted till 2026.