What is Wet Tissues Market?
Wet tissue, also known as wet wipes is a small piece of paper or dampened cloth used for cleaning purposes by kids, adults, & for infants. This moisturized piece of tissue is also used for personal hygiene as well as household cleaning. Normally, Wet tissues are designed to be durable, perform cleaning tasks, and are easily disposable. The fabric chosen for the cloth is based on durability as well as cost. The fabric material is moisturized with a cleaning solution to keep it mild & effective. Many key manufacturers are offering wet tissues with new styles, sizes, as well as formulation of wet tissues so as to increase their market share. Wet tissues are disposable cloths & are made from non-woven fabrics comprising cotton & rayon as well as plastic resins including polyester and polyethylene. Growing disposable income among people especially from Emerging nations is likely to boost the growth of the global wet tissues market.
The market study is being classified by Type (Anti-Bacterial Wet Tissues, Anti-Mosquito Wet Tissues, Hand-Sanitizing Wet Tissues and Other Wet Tissues), by Application (Personal Care, Household, Industrial and Commercial) and major geographies with country level break-up.
Unilever (United Kingdom), Kimberly-Clark Corporation (United States), The Procter & Gamble Company (United States), Pigeon Singapore Pte Ltd. (Singapore), Oji Holdings Corporation (Japan), Lucart S.p.A (Italy), Essity (Sweden), Georgia-Pacific LLC (United States), Himalaya Global Holdings Ltd. (India) and Rockline Industries (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are The Clorox Company (United States), Vinda International Holdings Limited (China) and Nice-Pak Products, Inc. (United States).
The global wet tissues market is very high. Many key players in the market are using various business strategies such as merger acquisitions, new product launch, among others. To increase their product visibility as well as revenue, companies have taken to marketing their products online over their own web portals as well as third-party sellers. For instance, Procter & Gamble distribute its products through its own web portal. Research Analyst at AMA predicts that Japan, United Kingdom, and United States Vendors will contribute to the maximum growth of Global Wet Tissues market throughout the predicted period.
Analyst at AMA have segmented the market study of Global Wet Tissues market by Type, Application and Region.
On the basis of geography, the market of Wet Tissues has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2019. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Increasing Demand from End Users
- Growing Disposable Income among People
- Rising Demand for Child Care Hygiene Products
- Growing concerns of personal hygiene, heath awareness, as well as healthy lifestyles
- Increasing Prices of Raw Material
- Growing Opportunities from Emerging Markets
Key Target AudienceWet Tissue manufacturers, Raw material suppliers, End Users, Distributors & suppliers of Wet Tissue and Industry associations and government organisations
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