What is SVOD Platform Market?
SVOD means subscription video on demand that delivers TV or other video content on multichannel platforms like TV, smartphones, tablets, etc. through monthly or yearly subscription agreements with users. The increasing use of smartphones and demand for selected content among consumers has accelerated the growth of the market. In recent times, CTV is becoming more popular due to the high growth of smart TVs and other streaming devices, which will create significant opportunities for the market. The demand for OTT content has been increased during and post-pandemic duration across the globe to watch movies or TV series with family.
|Unit||Value (USD Million)|
|Key Companies Profiled||Netflix (United States), ESPN+ (United States), Disney+ (united States), YouTube TV (United States), Sling TV + (United States), Hulu (United States), DirecTV Now (United States), Fubo TV (United States), The Walt Disney Company (United States), Amazon Prime Video (United States), Globo Play (Brazil), Apple TV+ (United States), HBO Max (United States), Paramount+ (United States), Peacock (United States), Claro Video (United States), Dacast (United States), ZEE5 (India), iQIYI (China) and Muvi LLC (United States)|
The market study is being classified, by Application (TV, Computer, Smartphone, Tablet and Others) and major geographies with country level break-up.
The major global players like Netflix, Amazon Prime, and HBO will continue their dominance during the forecasted period. Also, the rising number of players is expected to enter and increase the competition in the global market. The global players are also expanding or launching new services across the other countries or regions to take competitive advantage and growth of the company. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global SVOD Platform market throughout the forecasted period. Netflix (United States), ESPN+ (United States), Disney+ (united States), YouTube TV (United States), Sling TV + (United States), Hulu (United States), DirecTV Now (United States), Fubo TV (United States), The Walt Disney Company (United States), Amazon Prime Video (United States), Globo Play (Brazil), Apple TV+ (United States), HBO Max (United States), Paramount+ (United States), Peacock (United States), Claro Video (United States), Dacast (United States), ZEE5 (India), iQIYI (China) and Muvi LLC (United States) are some of the key players profiled in the study.
Analyst at AMA Research have segmented the market study of Global SVOD Platform market by Type, Application and Region.
On the basis of geography, the market of SVOD Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Growing Popularity of OTT Platforms and Consumers’ Preference Towards the VOD Content for Entertainment Purposes
- Increasing Demand for Original Television Series by Users Will Boost the Growth of Market
- Evolution of 5G Network Connectivity and Emerging Trend of Content Fragmentation Among the Broadcasters to Target Niche Audience
- Adoption of Localization Strategies like Translated Captions, Multi-Currency Payment Options, Etc. by Streamers
- Lack of Internet Connectivity and Low Bandwidth in the Rural Areas are the Major Problems That Can Create Hurdles
- Evolution of Smart and Android TVs and Increased Adoption of SVOD Platforms in the Asia Pacific Region
- Tough Competition in the OTT Streaming Market Due to Availability of a Large Number of Streaming Service Providers in the Market and Poor User Experience Can Create Challenges
Market Leaders and some development strategies
In June 2021, Univision Communications Inc. announced the launch of its Unified global streaming service including free advertising-supported and premium subscription-based options. It will offer originally produced Spanish content in order to serve Spanish language audiences across the globe.
In October 2021, WarnerMedia rolled out its HBO Max as a subscription-only platform in 27 European territories. This gives users access to WarnerMedia’s catalogs such as DC, Cartoon Network, and HBO. The company is also planning to expand HBO Max in 67 European territories and other 190 countries by the year 2026.
Key Target AudienceNew Entrants/Investors, Analysts and Strategic Business Planners, SVOD Platform Providers, Venture Capitalists and Private Equity Firms, Regulatory Bodies and Others
Frequently Asked Questions (FAQ):
1. Which factors would majorly drive the SVOD Platform Market?
"Growing Popularity of OTT Platforms and Consumers’ Preference Towards the VOD Content for Entertainment Purposes
" is seen as one of major growth factors of SVOD Platform Market in years to come.
2. Can we have customized study for SVOD Platform Market?
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
3. Which region will lead the Global SVOD Platform Market?
United States will lead SVOD Platform Market in coming years.