Online Music Systems are multimedia playback software as well as applications which offers music on the go through online portals. Growing internet penetration and digitalization has revolutionized online music platforms as they come up with various offerings through these platforms. These platform offers online music streaming, downloading, sharing and connecting with friends features. This software enables all the songs fed by the service provider independent of the local data storage.This growth is primarily driven by Increasing Internet Penetration and Digitalization and Growing Inclination towards Any Music at Any Time.
Globally, a noticeable market trend is evident Introduction to Cloud Storage Enabled Music Players which is able to play all the Songs Irrespective of Phone Memory
. The Home Entertainment Software sector in the North America region has been increasing at a strong rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Players, such as Spotify (Sweden), Apple (United States), Alibaba (China), Joox (Tecent) (Hong Kong), Baidu (China), Kugou (China), Amazon Prime (United States), Deezer (France), GooglePlay (United States), Pandora (United States), 163Music (China) and IHeartRadio (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
In March 2018, when the global online music software provider Spotify has been launched in Africa, they wanted to get involved in the local population. Thus, the company has started showing advertisements to make an impact on the company’s brand image. Moreover, on December 26, 2018, the company has partnered with Little Green Number, a Johannesburg-based business that recycles leftover or decommissioned billboard material into handmade, one-of-a-kind bags that are sold and donated as part of the organization’s local outreach. Thus, Little Green Number has used donated billboard materials to provide more than 300 free school bags to local students in the province of Gauteng, one of the poorest communities in the country. That has led to improve Spotify’s brand image across the globe.
- Increasing Internet Penetration and Digitalization
- Growing Inclination towards Any Music at Any Time
- Introduction to Cloud Storage Enabled Music Players which is able to play all the Songs Irrespective of Phone Memory
- Adoption of AI enabled Online Music Software which permits the software to play song according to User’s Mood
- Inappropriate and Comparatively Higher Subscription Charges
- Higher Data Consumption and Prerequisite of Stable Internet Connections
Emergence of High Speed Internet Connection with improved Bandwidth such as 5G Technology and Increasing Awareness as well as interest about the Regional Songs
Low Quality Streaming and Unavailability of Offline Music Platforms and Occasional Instances of System Crashes
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