About Fitness Rug
Fitness Rugs protect the subfloor, provide safe footing, and offer impact injury protection. There are several types of Fitness Rugs, each with a unique purpose. Most gyms, for example, have rubber flooring, particularly around the free weight areas. When people drop weights, this material absorbs the impact, preventing damage to the concrete or wood beneath. While exercising, the Fitness Rug cushions the body to prevent aches and pains. As a result, the type of workout a person is likely to do will determine the type of mat that is most appropriate for them.
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The market for Fitness Rug is highly competitive with several global as well as local players in the market. The global players are trying various strategies such as product innovation and using various marketing strategies to gain a higher market share. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Fitness Rug market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Hugger Mugger (United States), Manduka (United States), Yogamatters (United Kingdom), Yoga King (Australia), EverydayYoga (United Kingdom), Gaiam (United States), Halfmoon Yoga Products Ltd. (Canada), Retrospec (United States), SunShineYoga (United States) and Yogitri. (Netherlands) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Barefoot Yoga Co. (United States), A. Kolckmann GmbH (Germany), Liforme (United States), Bean Products (United States) and YogiFi (United States).
AMA Research has segmented the market of Global Fitness Rug market by Type (PVC Exercise Mats, Rubber Exercise Mats and TPE Exercise Mats), Application (Yoga Studios, Fitness Clubs/Gym, Wellness Centers, Household and Others) and Region.
On the basis of geography, the market of Fitness Rug has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Supermarkets and Hypermarkets will boost the Fitness Rug market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Material, the sub-segment i.e. Cotton will boost the Fitness Rug market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
On 21 June 22, YogiFi, announced the launch of YogiFi Gen 2, an enhanced version of the YogiFi aiMat, which is designed to revolutionise Yoga practice sessions with a variety of Asanas/posture and bodyweight workouts.
- The Growing Health Conscious Population Worldwide
- The Rising Need for the Healthy and Active Lifestyle with Growing Number of Diseases
- Raising Awareness About the Importance of Physical Exercise Through Introduction of Various Health Programs
- The Emerging Number of Fitness Center and Gyms
- Availability Of Substitutes Product At Low Price
- Fitness Rug Is Highly Expensive
Key Target AudienceYoga Bolster, New Entrants and Investors, Venture Capitalists, Government Bodies, Corporate Entities, Government and Private Research Organizations and Others
About ApproachTo evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.