Waterproof Makeup Market Scope
Waterproof Makeup repels moisture, and thus does not get disintegrated in presence of water or a water-associated environment. Chemical formulations that comprise waterproof makeup are specialized adhesives that resist water produced due to sweat or physical activities. Emerging trends in the fashion and cosmetics industry such as waterless cosmetics, waterproof eyeliners, and microbiome skin care are some of the attributes contributing to market growth. Conversely, regulatory restrictions by governing bodies such as the Food and Drug Administration that restricts consumers to use unlisted cosmetics hinder progress in the waterproof makeup market.
|Unit||Value (USD Million)|
|Key Companies Profiled||Unilever (United Kingdom), Estee Lauder Inc. (United States), Procter & Gamble (United States), Nykaa E-retail Pvt. Ltd. (India), L’Oreal (France), Amore Pacific (South Korea), Chanel (United Kingdom), Avon (United Kingdom), Revlon (United States) and Mary Kay (United States)|
Companies undergo strategic activities such as acquisitions, mergers, collaboration, and partnerships along with new product launches catering to end users. These measures increase competitiveness in the waterproof makeup market. This further helps them in maintaining their competitive advantage. Research Analyst at AMA estimates that United States and European Vendors will contribute to the maximum growth of Global Waterproof Makeup market throughout the predicted period.
Unilever (United Kingdom), Estee Lauder Inc. (United States), Procter & Gamble (United States), Nykaa E-retail Pvt. Ltd. (India), L’Oreal (France), Amore Pacific (South Korea), Chanel (United Kingdom), Avon (United Kingdom), Revlon (United States) and Mary Kay (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Amway (United States), Marie Dalgar (China) and Mao Geping (China).
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
The study have segmented the market of Global Waterproof Makeup market by Type and Region with country level break-up.
On the basis of geography, the market of Waterproof Makeup has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). region held largest market share in the year 2021.
Market Leaders and their expansionary development strategiesIn November 2022, Estee Lauder acquired Tom Ford, a reputed beauty brand for USD 2.3 billion. With this acquisition, the company plans to expand its cosmetics, skincare, and apparel brand portfolio. This strategic acquisition further contributed to tapping new opportunities in the makeup field.
In December 2021, L’Oreal-owned brand Maybelline launched the Cradle Green Edition collection as part of the Conscious Together sustainability platform. The new collection offers 3 products including Curl Bounce mascara which is waterproof and washable. This helps in the expansion of the company’s waterproof cosmetics portfolio.
In India, the Drugs Controller General is the Central Licensing Authority that regulates the import of cosmetics under the Drugs and Cosmetics Act, 1940. It grants Import Registration Certificate to the products. Several other global regulatory bodies such as U.S. FDA, Health Canada, the Cosmetics Sector Website, and International Cooperation on Cosmetics Regulation, govern the functioning of the Waterproof Makeup market.
Influencing Trend:Novel Innovations in the Cosmetics Sector Due to Increased Research & Development
Market Growth Drivers:Propelling Disposable Income of the Growing Population, Changing Consumer Expectations, Emerging Technologies, and New Business Models and Rise in Popularity of Waterproof Eyeliner
Challenges:Environmental Hazards Due to Untreated Disposal of Waste Materials Used in Manufacturing
Restraints:Adulteration of Chemicals Used in Makeup
Opportunities:Strategic Collaboration between Leading Cosmetic Companies Creates Opportunities for the Waterproof Makeup Market
Key Target AudienceBeauty Parlors, Makeup Manufacturers, Regulatory Bodies, Potential Investors, Research and Development Institutes and Others