Location Analytics Market Definition
Location analysis is a technique that is used to determine and assess the best placement of information, actions, and materials. Location models play an important role in performing location analysis by delivering a well-documented common vision of current and preferred location arrangements. It provides the control to generate information and derive insights from massive, dynamic, vague, and often conflicting data. It has the ability to quickly map locations of assets, and other data such as sales by territory, state, or ZIP code helps to improve business efficiency. It gives a way to visualize the flow of goods, sales with depth and distance.
The market study is broken down by Type (Indoor and Outdoor), by Application (Sales, Logistics, Supply Chains, Risk Management, Remote Monitoring and Others) and major geographies with country level splits.
Research Analyst at AMA estimates that United States Players will contribute to the maximum growth of Global Location Analytics market throughout the predicted period.
IBM Corporation (United States), Cisco Systems Inc. (United States), Oracle Corporation (United States), TIBCO Software Inc. (United States), SAS Institute Inc. (United States), Google Inc. (United States), Infsoft GmbH (Germany), MOCA Platform (Spain), Esri (United States), Microsoft (United States), Galigeo (France), Purple (United Kingdom), GeoMoby (Australia) and IndoorAtlas (Finland) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research are CleverAnalytics (Czech Republic), Lepton Software (India) and Quuppa (Finland).
AdvanceMarketAnalytics has segmented the market of Global Location Analytics market by Type, Application and Region.
On the basis of geography, the market of Location Analytics has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Components, the sub-segment i.e. Software/Solutions will boost the Location Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry Verticals, the sub-segment i.e. Retail will boost the Location Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Device Type, the sub-segment i.e. Smartphones will boost the Location Analytics market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
On January 15, 2020 - TIBCO Software Inc., a global leader in enterprise data, empowers its customers to connect, unify, and confidently predict business outcomes, solving the world's most complex data-driven challenges. TIBCO has announced Enfo as a strategic partner to TIBCO and an exclusive reseller of TIBCO Solutions in the Nordic and Baltic Countries.
- Rising Adoption by Organizations That Have Multiple Locations or Operations across the Globe
- Rise in the Adoption of Advanced Technologies
- With the rapid adoption of mobile devices, many organizations can now leverage data to better understand foot traffic patterns. The demand for mapping and geographic intelligence is emerging as an important segment of the business analytics software category as it involves simple mapping and spatial analysis capabilities that work directly with business analytics packages and enterprise data systems with no custom integration efforts.
- Increasing use of Spatial Data and Analytical Tools
- Growing Need for Predictive Analytics for End-Use Industry
- Legal Concerns and Data Privacy Issues
Key Target AudienceService Providers of Location Analytics, Software Providers of Location Analytics, Telecommunication Industry, Government Regulatory, Research Organizations and End-Use Industries
About ApproachThe research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
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