What is Beer and Cider Market Scope?
Beer is made from malted barley while ciders are made from different types of fruits and highly consumed beverages worldwide. Apple ciders are gaining much popularity compared to other ciders due to awareness about their various health benefits. Many key players from different countries are producing country-specific beer and ciders to meet the consumers’ preferences. The growing popularity of mixing cheap cider and lager together among the youth population across the globe to get drunk quickly will accelerate the growth in the nearer future. In Britain, ciders are widely used as a staple as a gluten-free alternative to beers.
The Beer and Cider market study is being classified by Type (Alcoholic and Non-Alcoholic), by Application (Bars & Clubs, Corporate Hospitality, Hotels, Residential and Others) and major geographies with country level break-up.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new service launches, and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies. Analysts at AMA predicts that Vendors from United States will contribute to the maximum growth of Global Beer and Cider market throughout the predicted period.
United Breweries Group (India), Devans Modern Breweries Ltd. (India), Carlsberg Group (Denmark), Tuborg Brewery (Denmark), Heineken N.V. (Netherlands), Castel Group (France), Bell's Brewery (United States), Diageo (United Kingdom), Molson Coors Brewing Company (United States), H. P. Bulmer (United Kingdom), Vermont Hard Cider Company, LLC (United States), Pabst Brewing Company (United States), Anheuser-Busch (United States) and Cerveceria Destilo (Venezuela) are some of the key players profiled in the study.
Segmentation Analysis
Analyst at AMA have segmented the market study of Global Beer and Cider market by Type, Application and Region.
On the basis of geography, the market of Beer and Cider has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Influencers and their development strategies
In 2020, a leading brewing company Heineken announced the acquisition of beer and cider brands from Asahi Group Holdings. The acquisition will help Heineken to gain ownership of Little Green and Bonamy’s and Australian rights to international beer & cider brands. Further, it will also strengthen Heineken subsidiary Drinkworks's portfolio in Australia and distribute the five Asahi brands.
In April 2021, Heineken launched its “sustainable” UK cider brand, Inch’s with the aim to bring vibrancy back to mainstream apple cider and engage younger consumers. It will be available only on drought for on-premise outlets. The product will also be available in 500ml bottles, 4x440ml cans, and 10x440ml cans for off-premises.
Influencing Market Trend
- Growing Popularity of Fruit-Flavored Ciders and High Preference Towards Cans Instead of Bottles
- Increased Focus on the Innovation to Produce Different Types of Ciders
Market Drivers
- Surging Demand of Alcohol-Free or Low-ABV Beers or Ciders Due to Increasing Health-Conscious Population
- Increasing Use of Ciders to Mix with Beer to Get Drunk Quickly
Opportunities
- Increasing Number of Taprooms and Breweries Across the Globe
Restraints
- Government Restrictions and Ban on Alcoholic Drinks in Some Countries Due to Different Culture
Challenges
- High Amount of Fat and Sugar Content in the Beer or Cider May Affect the Growth
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Beer and Cider Manufacturers, Suppliers and Distributors of Beer and Cider, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-Users and Others
Customization available in this Study:
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