Global Oral Care Market Overview:
Increasing awareness about dental hygiene and the rising prevalence of dental caries among patients are driving the Global Oral care market. Oral care includes Oral health which is an important aspect for overall human health and well-being. Poor oral hygiene can lead to oral diseases such as dental cavities, gum diseases, and it can lead to Oral cancer, Diabetes and heart diseases too. The mouth is a habitat of a complex microbial environment where bacteria reside on different surfaces in the mouth. Further, they are accumulated in the hard and soft tissue in the form of biofilms and affect the ecological filaments of the dental surface. They are responsible for oral diseases, such as caries, which is a factor responsible for major oral health problem around the world. Moreover, there are different oral care products available in the market like gels, pastes, and powder as toothpaste, deep clean, daily clean, tongue cleaning, whitening, and massaging as total mouth cleaning techniques which are aiding to the growth of the market.
|Value (USD Million)
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Increasing concern among consumers to maintain oral health problems
Market Growth Drivers:
Innovative products like Electric toothbrushes, dental floss, denture adhesive creams, fresh breath strips, and chewing gums among middle and high class family, Increasing oral problems among children due to poor eating habits and Innovation in technology leading to new products like electronic toothbrush
High dependency on retail stores and Lack of oral care professionals
Side effects from oral care products leading to oral mucosa damage is restraining this market and Economic slowdown leading to less purchase of oral products by customers.
Increasing demand for natural and oral ingredients in the oral products and Increasing Online purchase for oral products.
The market appears to be fragmented with many Global and Regional key players. The players are taking initiatives of innovation of new products such as On January 2018, Colgate advances the future of oral care with Electronic toothbrush with AI named as Colgate connect Smart Toothbrush E1 have revolutionized the market. New product innovation focus on active ingredients is the main strategy adopted by players.
Some of the key players profiled in the report are Lion Corp. (Japan), Procter & Gamble. (United States), Unilever Group (U.K.), Colgate-Palmolive Company (United States), Johnson & Johnson Consumer, Inc., (United States), GlaxoSmithKline Plc (U.K.), Church & Dwight Co., Inc., (United States), Dr. Fresh LLC (United States), Sunstar Suisse S.A. (Switzerland), Panasonic Corp. (Japan), Kao Corp.(Japan) and Dabur India Limited (India). Additionally, following companies can also be profiled that are part of our coverage like Philips Oral Healthcare, GC America Inc. (United States) and GC Orthodontics America (United States). Analyst at AMA Research see United States Players to retain maximum share of Global Oral Care market by 2028. Considering Market by Distribution channel, the sub-segment i.e. Pharmacy Store will boost the Oral Care market.
Latest Market Insights:
GSK launched Sensodyne Rapid Relief toothpaste in March 2018 in the United States formulated with stannous fluoride helps in relieving tooth-sensitivity pain in three days. and On Feb 2018, Procter & Gamble's (P&G) oral care brand Crest launched a new toothpaste product Gum Detoxify which will help in improving tooth gum health by targeting the millions of plaque bacteria around the gum line. The new activated foam technology will help to ensure the even care of gums and teeth before and after brushing.
What Can be Explored with the Oral Care Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Oral Care Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Oral Care
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Oral Care market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Oral Care market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Health Care providers, Dental associations, Oral Care Manufacturers, Traders, Distributors, Suppliers, Venture Capitalists, Investors and Dental practitioners.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.