Global Ketchup Market Overview:
Ketchup is a savory sauce used as both a meal condiment as well as an ingredient. The tomato ketchup is the best known type of ketchup. Moreover, the ketchup is used as a dressing or table condiment to be consumed with chips, burgers, etc. and is cold never heated as a rule. The global ketchup market is expected to witness a high growth over forecast period owing to changing dietary habits, inclination towards western lifestyle & culture, and augmented consumption of exotic flavours of ketchup. However, the presence of various ketchup alternatives in the market and low consumption of foods containing sugar are the factors hampering the market growth. Some of the key players profiled in the study are Nestle (Switzerland), ConAgra Foods (United States), Del Monte Foods (United States), Kraft Heinz (United States), Hindustan Unilever (India), General Mills (United States), Annie's Homegrown (United States), Bolton Group (Italy), Mutti (Italy) and Campbell Soup Company (United States).
On the basis of geography, the market of Ketchup has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, Switzerland, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2018. Europe on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement. If we see Market by Distribution Channel, the sub-segment i.e. Specialty Stores will boost the Ketchup market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Food Services will boost the Ketchup market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Increasing Demand for Healthier Ketchup Varieties
- Augmented Inclination towards Exotic Flavors of Ketchup
- The Rising Demand for Organic Ketchup
- Changing Life Style Along With Eating Habits
- Presence of Numerous other Condiments
- Rising Adoption of Western Lifestyle and Culture
- Increase in Demand from Emerging Economies
- Threat of Low Price Substitutes Offered by Local Players
- Intense Competition Among the Players
Major Market Developments:
On 21 Feb, 2019 – Campbell Soup Company announced today that it has signed a definitive agreement for the sale of its Everett, Washington, refrigerated soup plant to an affiliate of the Joshua Green Corporation (JGC), a Seattle-based private investment company
The Food Safety Modernization Act (late 2010/early 2011) directs the federal Food and Drug Administration (FDA) to regulate the on-farm handling and packaging of fresh fruits, vegetables, nuts and other agricultural commodities intended to be sold to the consumer as raw commodities
Ketchup manufacturers, Suppliers of ketchup subcomponents, Wholesalers, distributers and retailers of ketchup, Food industry, Governmental bodies, Research firms and End user
Major Objectives Focused through this Study
To define, describe, and forecast the Global Ketchup market on the basis of product [Tomato Ketchup, Mushroom Ketchup, Mustard Ketchup, Fruit & Nut Ketchup and Other] , application , key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Ketchup market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, Switzerland, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Ketchup industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Vendors which are also part of the research are Kagome (Japan), Red Duck Foods (United States) and Cofco Tunhe (China).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Ketchup market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. Top-down and bottom-up approaches have been used to determine the overall market size. Sizes of the other individual markets have been estimated using the percentage splits obtained through secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dow Jones (Factiva), along with primary respondents. The complete methodology includes the study of the annual and financial reports of the key market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) related to the market.