Watermelon Seeds Market Scope
In recent times, watermelon seeds are widely used in various applications. It is used in the form of powder as an ingredient in food products and dietary supplements as it contains high minerals, vitamins, and magnesium. The watermelon seeds are gaining popularity due to the increasing awareness and growing preference to use watermelon seeds as snacks. It offers various health benefits like weight management, healthy tissue, and also helps to prevent disease.
The companies are exploring the market by adopting mergers & acquisitions, expansions, investments, new product launches, and collaborations as their preferred strategies. The intense competition, changing consumer spending patterns, demographic trends, and frequent changes in consumer preferences pose significant opportunities for market growth. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Watermelon Seeds market throughout the predicted period.
Limagrain (France), Seminis (United States), The Syngenta Group (Switzerland), The Monsanto Company (United States), Sakata Seeds (United States), VoloAgri Group, Inc. (United States), Takii Seed (Japan), Advanta Ltd. (India), Namdhari Seeds (India), Hefei Fengle Seed Co Ltd (China) and Asia Seed Co Ltd. (South Korea) are some of the key players that are part of study coverage.
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global Watermelon Seeds market , by Application (Food Industry, Greenhouse, Dietary Supplements, Eating and Others) and Region with country level break-up.
On the basis of geography, the market of Watermelon Seeds has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
In August 2020, Syngenta Seeds acquired a South African seed company Sensako. The acquisition will help to accelerate Syngenta Seeds’ entry into the South African seeds market in wheat, corn, and sunflower. The Sensako has a strong position in the wheat market in South Africa with additional sales in Namibia, Zambia, and Lesotho, which will further enable Syngenta to enter the wheat market in South Africa as a market leader.
Market Trend
- Increasing Use of Watermelon Seeds as an Ingredient in Dietary Supplements
Market Drivers
- The inclination of Consumers’ towards High Nutritional Products in Diet to Combat with Health Problems
- Increasing Demand of Watermelon Seeds to Eating as a Snacks Due to Its Multiple Health Benefits
Opportunities
- Increasing Demand of Plant-based Health Supplements Due to Growing Vegan Population
- Increasing R&D Activities of Breeding Vegetables & Fruits and for Greenhouse Gardening
Restraints
- Easily Available Substitutes of Watermelon Seeds at Affordable Price
Challenges
- Extreme Use of Watermelon Seeds Can Cause Nausea, Diarrhea, Indigestion, and Bloating
Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Watermelon Seeds Manufacturers, Suppliers and Distributors of Watermelon Seeds, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-Users and Others