Whey Protein Powder Market Scope
A powdered form of proteins taken from whey, which is the liquid left over when the cheese is made from cow’s milk. It is used to increase protein in the diet and is being studied for possible health benefits. This water-soluble milk protein is popular among athletes. It is a complete protein, meaning that it contains all of the amino acids that the human body requires from food. The body absorbs whey protein quickly and easily. Moreover, whey protein might reduce body weight and total fat mass in people who are overweight or obese. It may also reduce blood pressure, total cholesterol, and other risk factors for cardiovascular diseases.
The market study is segmented by Type (Whey protein concentrate, Whey protein isolate and Whey protein hydrolyzed), by Application (Food and Beverages, Health Supplements and Pharmaceuticals) and major geographies with country level break-up.
Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Whey Protein Powder market throughout the predicted period.
Glanbia, Plc (Ireland), MusclePharm (United States), Iovate Health Sciences International (Canada), Dymatize Enterprises LLC (United States), Universal Nutrition (United States), Labrada Bodybuilding Nutrition (United States), Cytosport (United States), Multipower (United Kingdom), Abbott Laboratories (United States) and GNC Holdings Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Nutrisattva Foods Pvt. Ltd. (India) and Hilmar (United States).
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
AdvanceMarketAnalytics has segmented the market of Global Whey Protein Powder market by Type, Application and Region.
On the basis of geography, the market of Whey Protein Powder has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Sales Channel, the sub-segment i.e. Online will boost the Whey Protein Powder market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
On 7 Feb 2018, Glanbia plc, a leading whey protein powder manufacturer has introduced BevEdge Whey Protein A-220W. BevEdge Whey Protein A-220W overcomes the challenges of creating berry- and citrus-flavored, high-acid protein powder drink mixes. Typical lecithinated whey protein isolate does not work well in high acid environments. The new ingredient is made with Glanbia Nutritionals' BevEdge instant dispersion technology, meaning it mixes easily and won’t clump or float. And because the breakthrough ingredient is preacidified to pH under 3.5, it allows for great-tasting fruit flavors. It also delivers a clearer end product than lecithinated proteins.
On 9 March 2018, Natural food product producer Carrington Farms has expanded into the whey protein sector for the first time after-acquired whey protein manufacturer tera’swhey. Wisconsin-based tera’swhey was founded in 2009 and produces a range of USDA-certified organic whey protein powders and whey protein powders made from goat whey. and On 2 Oct 2018, Amazon has launched new private label sports supplements brand, OWN PWR. Amazon’s brand is called OWN PWR. Currently, it includes 11 products — 8 general sports nutrition products (like whey protein and creatine) and 3 “Elite” pre-workout powder formulations.
- Increasing Trend of Health and Wellness in the Midst of the Consumers
- The Rising Global Demand for Dairy-Based Products
- Growing Market for Pediatric Foods
- An Increased Popularity of Protein Consumption
- Rising Scope of Whey Protein Powder in Infant Foods & Other Food Processing Sectors
- A High Manufacturing & Processing Cost of Whey Protein powder
Key Target AudienceWhey Protein powder Manufacturers, Whey Protein powder Raw Material Suppliers, Whey Protein powder Traders/Distributors, Whey Protein powder Importer/Exporter, Regulatory & Government Bodies, Downstream Vendors, End Users and Others
Customization available in this Study:The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs.
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
** Confirmation on availability of data would be informed prior purchase