Global and Regional Augmented Reality and Virtual Reality

Augmented Reality and Virtual Reality Comprehensive Study by Technology (Monitor-Based Technology, Mobile Augmented Reality, Near-Eye-Based Technology), End User Verticals (Enterprise, Education {K12 Education, College Students}, Commercial, Healthcare, Automotive, Aerospace & Defense, Others), Devices (Head-Mounted, Head-Up), Offerings (Hardware {Sensor, Displays & Projectors, Cameras}, Software, Solutions) Players and Region - Global Market Outlook to 2028

Augmented Reality and Virtual Reality Market by XX Submarkets | Forecast Years 2023-2028  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
Market Snapshot:
The augmented reality and virtual reality are creating a huge capacity of simulation surroundings especially for military and paramilitary areas by concurrently embracing technologies such as AI and Industry 4.0. It benefits across functions (such as manufacturing, supply chain, logistics, and procurement) and providing an entrancing way for training and optimizing operations. The market is seeing strong potential because of the rising number of AR/VR start-ups. The major funding is done by the developed regions such as the United States, Europe, Israel, and Canada.

Highlights from Augmented Reality and Virtual Reality Market Study
AttributesDetails
Study Period2018-2028
Base Year2022
UnitValue (USD Million)


The key Players profiled in the report are Google (United States), Microsoft (United States), Oculus VR (United States), Sony (Japan), Seiko Epson (Japan), Lenovo (China), Wikitude Gmbh (Austria), Vuzix (United States), Daqri Llc (United States) and Magic Leap, Inc. (United States). Additionally, other players that are part of this comprehensive study are Vuzix (United States), Daqri Llc (United States), Magic Leap, Inc. (United States), Zugara, Inc. (United States), Blippar (United Kingdom), Snoopstar (Germany) and Upskill (United States).

Geographic Breakdown and Segment Analysis
The Global Augmented Reality and Virtual Reality market presents a comprehensive analysis of the Augmented Reality and Virtual Reality market and by geography (North America, South America, Europe, Asia-Pacific and MEA) along with country level break-up. This section of our report presents a realistic picture of the Global Augmented Reality and Virtual Reality industry. Investors and Players can easily understand the inherent opportunities and challenges for their products in geographical region of interest. For instance, while the holds majority of market share of the Augmented Reality and Virtual Reality market

Analyst at AMA have segmented the market study of Global Augmented Reality and Virtual Reality market by Type, Application and Region.

Influencing Trend:
High adoption in defense and public sector, as AR is used majorly for computer vision technology in the military sector. Along with that rising investment in research and development innovative. With the high adoption of AR/VR from defense and Aerospace industry for the production of new materials such as electronic, warfare solutions, and others.

Market Growth Drivers:
Rising demand from the manufacturing industry. As the manufacturing industry is currently looking at a shift in operations. As with the rising importance of mass customization from the manufacturers is driving the market of virtual and augmented reality solutions. There is almost 70 percent of manufacturing companies are investing in technology initiatives into their manufacturing process.

Challenges:
Display Latency and Limited Field of View, Overcoming Social Challenges to Increase Adoption Rate and Reconfiguration of Applications for Different Platforms

Restraints:
Rising Concern Related With Security and Privacy Issues, Extreme Convention of Augmented Reality Can Suffer Health-Related Problems and Lack of Software Maturity

Opportunities:
Increasing Collaborations In Between Telecom Players and AR Providers

Market Developments Activities:
In Mar 2020, Alibaba announced the acquisition of Infinity Augmented reality, an Israeli start-up. This provides company enhancement in various industries such as retail, gaming, medical and others.
In Jan 2020, MasterCard revealed new augmented reality applications that help cardholders to explore their MasterCard. This application delivers a photorealistic AR experience to transport users for the 360-degree virtual environment. This solution delivers multi-sensory experiences for their consumer while shopping, transit, and others.



The market is fragmented by leading players who are majorly focusing on products and technologies, which helps improvement in increasing efficiency and product life. There are strong growth opportunities is captured by tracking the continuous improvement and financial flexibility to invest in future strategies.

Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Augmented Reality and Virtual Reality Service Providers, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries

Report Objectives / Segmentation Covered

By Technology
  • Monitor-Based Technology
  • Mobile Augmented Reality
  • Near-Eye-Based Technology

By End User Verticals
  • Enterprise
  • Education {K12 Education, College Students}
  • Commercial
  • Healthcare
  • Automotive
  • Aerospace & Defense
  • Others

By Devices
  • Head-Mounted
  • Head-Up

By Offerings
  • Hardware {Sensor, Displays & Projectors, Cameras}
  • Software
  • Solutions

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Rising demand from the manufacturing industry. As the manufacturing industry is currently looking at a shift in operations. As with the rising importance of mass customization from the manufacturers is driving the market of virtual and augmented reality solutions. There is almost 70 percent of manufacturing companies are investing in technology initiatives into their manufacturing process.
    • 3.3. Market Challenges
      • 3.3.1. Display Latency and Limited Field of View
      • 3.3.2. Overcoming Social Challenges to Increase Adoption Rate
      • 3.3.3. Reconfiguration of Applications for Different Platforms
    • 3.4. Market Trends
      • 3.4.1. High adoption in defense and public sector, as AR is used majorly for computer vision technology in the military sector. Along with that rising investment in research and development innovative. With the high adoption of AR/VR from defense and Aerospace industry for the production of new materials such as electronic, warfare solutions, and others.
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Augmented Reality and Virtual Reality, by Technology, End User Verticals, Devices, Offerings and Region (value and price ) (2017-2022)
    • 5.1. Introduction
    • 5.2. Global Augmented Reality and Virtual Reality (Value)
      • 5.2.1. Global Augmented Reality and Virtual Reality by: Technology (Value)
        • 5.2.1.1. Monitor-Based Technology
        • 5.2.1.2. Mobile Augmented Reality
        • 5.2.1.3. Near-Eye-Based Technology
      • 5.2.2. Global Augmented Reality and Virtual Reality by: End User Verticals (Value)
        • 5.2.2.1. Enterprise
        • 5.2.2.2. Education {K12 Education, College Students}
        • 5.2.2.3. Commercial
        • 5.2.2.4. Healthcare
        • 5.2.2.5. Automotive
        • 5.2.2.6. Aerospace & Defense
        • 5.2.2.7. Others
      • 5.2.3. Global Augmented Reality and Virtual Reality by: Devices (Value)
        • 5.2.3.1. Head-Mounted
        • 5.2.3.2. Head-Up
      • 5.2.4. Global Augmented Reality and Virtual Reality by: Offerings (Value)
        • 5.2.4.1. Hardware {Sensor, Displays & Projectors, Cameras}
        • 5.2.4.2. Software
        • 5.2.4.3. Solutions
      • 5.2.5. Global Augmented Reality and Virtual Reality Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
    • 5.3. Global Augmented Reality and Virtual Reality (Price)
  • 6. Augmented Reality and Virtual Reality: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2022)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Google (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Microsoft (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Oculus VR (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Sony (Japan)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Seiko Epson (Japan)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Lenovo (China)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Wikitude Gmbh (Austria)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Vuzix (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Daqri Llc (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Magic Leap, Inc. (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global Augmented Reality and Virtual Reality Sale, by Technology, End User Verticals, Devices, Offerings and Region (value and price ) (2023-2028)
    • 7.1. Introduction
    • 7.2. Global Augmented Reality and Virtual Reality (Value)
      • 7.2.1. Global Augmented Reality and Virtual Reality by: Technology (Value)
        • 7.2.1.1. Monitor-Based Technology
        • 7.2.1.2. Mobile Augmented Reality
        • 7.2.1.3. Near-Eye-Based Technology
      • 7.2.2. Global Augmented Reality and Virtual Reality by: End User Verticals (Value)
        • 7.2.2.1. Enterprise
        • 7.2.2.2. Education {K12 Education, College Students}
        • 7.2.2.3. Commercial
        • 7.2.2.4. Healthcare
        • 7.2.2.5. Automotive
        • 7.2.2.6. Aerospace & Defense
        • 7.2.2.7. Others
      • 7.2.3. Global Augmented Reality and Virtual Reality by: Devices (Value)
        • 7.2.3.1. Head-Mounted
        • 7.2.3.2. Head-Up
      • 7.2.4. Global Augmented Reality and Virtual Reality by: Offerings (Value)
        • 7.2.4.1. Hardware {Sensor, Displays & Projectors, Cameras}
        • 7.2.4.2. Software
        • 7.2.4.3. Solutions
      • 7.2.5. Global Augmented Reality and Virtual Reality Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
    • 7.3. Global Augmented Reality and Virtual Reality (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Augmented Reality and Virtual Reality: by Technology(USD Million)
  • Table 2. Augmented Reality and Virtual Reality Monitor-Based Technology , by Region USD Million (2017-2022)
  • Table 3. Augmented Reality and Virtual Reality Mobile Augmented Reality , by Region USD Million (2017-2022)
  • Table 4. Augmented Reality and Virtual Reality Near-Eye-Based Technology , by Region USD Million (2017-2022)
  • Table 5. Augmented Reality and Virtual Reality: by End User Verticals(USD Million)
  • Table 6. Augmented Reality and Virtual Reality Enterprise , by Region USD Million (2017-2022)
  • Table 7. Augmented Reality and Virtual Reality Education {K12 Education, College Students} , by Region USD Million (2017-2022)
  • Table 8. Augmented Reality and Virtual Reality Commercial , by Region USD Million (2017-2022)
  • Table 9. Augmented Reality and Virtual Reality Healthcare , by Region USD Million (2017-2022)
  • Table 10. Augmented Reality and Virtual Reality Automotive , by Region USD Million (2017-2022)
  • Table 11. Augmented Reality and Virtual Reality Aerospace & Defense , by Region USD Million (2017-2022)
  • Table 12. Augmented Reality and Virtual Reality Others , by Region USD Million (2017-2022)
  • Table 13. Augmented Reality and Virtual Reality: by Devices(USD Million)
  • Table 14. Augmented Reality and Virtual Reality Head-Mounted , by Region USD Million (2017-2022)
  • Table 15. Augmented Reality and Virtual Reality Head-Up , by Region USD Million (2017-2022)
  • Table 16. Augmented Reality and Virtual Reality: by Offerings(USD Million)
  • Table 17. Augmented Reality and Virtual Reality Hardware {Sensor, Displays & Projectors, Cameras} , by Region USD Million (2017-2022)
  • Table 18. Augmented Reality and Virtual Reality Software , by Region USD Million (2017-2022)
  • Table 19. Augmented Reality and Virtual Reality Solutions , by Region USD Million (2017-2022)
  • Table 20. South America Augmented Reality and Virtual Reality, by Country USD Million (2017-2022)
  • Table 21. South America Augmented Reality and Virtual Reality, by Technology USD Million (2017-2022)
  • Table 22. South America Augmented Reality and Virtual Reality, by End User Verticals USD Million (2017-2022)
  • Table 23. South America Augmented Reality and Virtual Reality, by Devices USD Million (2017-2022)
  • Table 24. South America Augmented Reality and Virtual Reality, by Offerings USD Million (2017-2022)
  • Table 25. Brazil Augmented Reality and Virtual Reality, by Technology USD Million (2017-2022)
  • Table 26. Brazil Augmented Reality and Virtual Reality, by End User Verticals USD Million (2017-2022)
  • Table 27. Brazil Augmented Reality and Virtual Reality, by Devices USD Million (2017-2022)
  • Table 28. Brazil Augmented Reality and Virtual Reality, by Offerings USD Million (2017-2022)
  • Table 29. Argentina Augmented Reality and Virtual Reality, by Technology USD Million (2017-2022)
  • Table 30. Argentina Augmented Reality and Virtual Reality, by End User Verticals USD Million (2017-2022)
  • Table 31. Argentina Augmented Reality and Virtual Reality, by Devices USD Million (2017-2022)
  • Table 32. Argentina Augmented Reality and Virtual Reality, by Offerings USD Million (2017-2022)
  • Table 33. Rest of South America Augmented Reality and Virtual Reality, by Technology USD Million (2017-2022)
  • Table 34. Rest of South America Augmented Reality and Virtual Reality, by End User Verticals USD Million (2017-2022)
  • Table 35. Rest of South America Augmented Reality and Virtual Reality, by Devices USD Million (2017-2022)
  • Table 36. Rest of South America Augmented Reality and Virtual Reality, by Offerings USD Million (2017-2022)
  • Table 37. Asia Pacific Augmented Reality and Virtual Reality, by Country USD Million (2017-2022)
  • Table 38. Asia Pacific Augmented Reality and Virtual Reality, by Technology USD Million (2017-2022)
  • Table 39. Asia Pacific Augmented Reality and Virtual Reality, by End User Verticals USD Million (2017-2022)
  • Table 40. Asia Pacific Augmented Reality and Virtual Reality, by Devices USD Million (2017-2022)
  • Table 41. Asia Pacific Augmented Reality and Virtual Reality, by Offerings USD Million (2017-2022)
  • Table 42. China Augmented Reality and Virtual Reality, by Technology USD Million (2017-2022)
  • Table 43. China Augmented Reality and Virtual Reality, by End User Verticals USD Million (2017-2022)
  • Table 44. China Augmented Reality and Virtual Reality, by Devices USD Million (2017-2022)
  • Table 45. China Augmented Reality and Virtual Reality, by Offerings USD Million (2017-2022)
  • Table 46. Japan Augmented Reality and Virtual Reality, by Technology USD Million (2017-2022)
  • Table 47. Japan Augmented Reality and Virtual Reality, by End User Verticals USD Million (2017-2022)
  • Table 48. Japan Augmented Reality and Virtual Reality, by Devices USD Million (2017-2022)
  • Table 49. Japan Augmented Reality and Virtual Reality, by Offerings USD Million (2017-2022)
  • Table 50. India Augmented Reality and Virtual Reality, by Technology USD Million (2017-2022)
  • Table 51. India Augmented Reality and Virtual Reality, by End User Verticals USD Million (2017-2022)
  • Table 52. India Augmented Reality and Virtual Reality, by Devices USD Million (2017-2022)
  • Table 53. India Augmented Reality and Virtual Reality, by Offerings USD Million (2017-2022)
  • Table 54. South Korea Augmented Reality and Virtual Reality, by Technology USD Million (2017-2022)
  • Table 55. South Korea Augmented Reality and Virtual Reality, by End User Verticals USD Million (2017-2022)
  • Table 56. South Korea Augmented Reality and Virtual Reality, by Devices USD Million (2017-2022)
  • Table 57. South Korea Augmented Reality and Virtual Reality, by Offerings USD Million (2017-2022)
  • Table 58. Taiwan Augmented Reality and Virtual Reality, by Technology USD Million (2017-2022)
  • Table 59. Taiwan Augmented Reality and Virtual Reality, by End User Verticals USD Million (2017-2022)
  • Table 60. Taiwan Augmented Reality and Virtual Reality, by Devices USD Million (2017-2022)
  • Table 61. Taiwan Augmented Reality and Virtual Reality, by Offerings USD Million (2017-2022)
  • Table 62. Australia Augmented Reality and Virtual Reality, by Technology USD Million (2017-2022)
  • Table 63. Australia Augmented Reality and Virtual Reality, by End User Verticals USD Million (2017-2022)
  • Table 64. Australia Augmented Reality and Virtual Reality, by Devices USD Million (2017-2022)
  • Table 65. Australia Augmented Reality and Virtual Reality, by Offerings USD Million (2017-2022)
  • Table 66. Rest of Asia-Pacific Augmented Reality and Virtual Reality, by Technology USD Million (2017-2022)
  • Table 67. Rest of Asia-Pacific Augmented Reality and Virtual Reality, by End User Verticals USD Million (2017-2022)
  • Table 68. Rest of Asia-Pacific Augmented Reality and Virtual Reality, by Devices USD Million (2017-2022)
  • Table 69. Rest of Asia-Pacific Augmented Reality and Virtual Reality, by Offerings USD Million (2017-2022)
  • Table 70. Europe Augmented Reality and Virtual Reality, by Country USD Million (2017-2022)
  • Table 71. Europe Augmented Reality and Virtual Reality, by Technology USD Million (2017-2022)
  • Table 72. Europe Augmented Reality and Virtual Reality, by End User Verticals USD Million (2017-2022)
  • Table 73. Europe Augmented Reality and Virtual Reality, by Devices USD Million (2017-2022)
  • Table 74. Europe Augmented Reality and Virtual Reality, by Offerings USD Million (2017-2022)
  • Table 75. Germany Augmented Reality and Virtual Reality, by Technology USD Million (2017-2022)
  • Table 76. Germany Augmented Reality and Virtual Reality, by End User Verticals USD Million (2017-2022)
  • Table 77. Germany Augmented Reality and Virtual Reality, by Devices USD Million (2017-2022)
  • Table 78. Germany Augmented Reality and Virtual Reality, by Offerings USD Million (2017-2022)
  • Table 79. France Augmented Reality and Virtual Reality, by Technology USD Million (2017-2022)
  • Table 80. France Augmented Reality and Virtual Reality, by End User Verticals USD Million (2017-2022)
  • Table 81. France Augmented Reality and Virtual Reality, by Devices USD Million (2017-2022)
  • Table 82. France Augmented Reality and Virtual Reality, by Offerings USD Million (2017-2022)
  • Table 83. Italy Augmented Reality and Virtual Reality, by Technology USD Million (2017-2022)
  • Table 84. Italy Augmented Reality and Virtual Reality, by End User Verticals USD Million (2017-2022)
  • Table 85. Italy Augmented Reality and Virtual Reality, by Devices USD Million (2017-2022)
  • Table 86. Italy Augmented Reality and Virtual Reality, by Offerings USD Million (2017-2022)
  • Table 87. United Kingdom Augmented Reality and Virtual Reality, by Technology USD Million (2017-2022)
  • Table 88. United Kingdom Augmented Reality and Virtual Reality, by End User Verticals USD Million (2017-2022)
  • Table 89. United Kingdom Augmented Reality and Virtual Reality, by Devices USD Million (2017-2022)
  • Table 90. United Kingdom Augmented Reality and Virtual Reality, by Offerings USD Million (2017-2022)
  • Table 91. Netherlands Augmented Reality and Virtual Reality, by Technology USD Million (2017-2022)
  • Table 92. Netherlands Augmented Reality and Virtual Reality, by End User Verticals USD Million (2017-2022)
  • Table 93. Netherlands Augmented Reality and Virtual Reality, by Devices USD Million (2017-2022)
  • Table 94. Netherlands Augmented Reality and Virtual Reality, by Offerings USD Million (2017-2022)
  • Table 95. Rest of Europe Augmented Reality and Virtual Reality, by Technology USD Million (2017-2022)
  • Table 96. Rest of Europe Augmented Reality and Virtual Reality, by End User Verticals USD Million (2017-2022)
  • Table 97. Rest of Europe Augmented Reality and Virtual Reality, by Devices USD Million (2017-2022)
  • Table 98. Rest of Europe Augmented Reality and Virtual Reality, by Offerings USD Million (2017-2022)
  • Table 99. MEA Augmented Reality and Virtual Reality, by Country USD Million (2017-2022)
  • Table 100. MEA Augmented Reality and Virtual Reality, by Technology USD Million (2017-2022)
  • Table 101. MEA Augmented Reality and Virtual Reality, by End User Verticals USD Million (2017-2022)
  • Table 102. MEA Augmented Reality and Virtual Reality, by Devices USD Million (2017-2022)
  • Table 103. MEA Augmented Reality and Virtual Reality, by Offerings USD Million (2017-2022)
  • Table 104. Middle East Augmented Reality and Virtual Reality, by Technology USD Million (2017-2022)
  • Table 105. Middle East Augmented Reality and Virtual Reality, by End User Verticals USD Million (2017-2022)
  • Table 106. Middle East Augmented Reality and Virtual Reality, by Devices USD Million (2017-2022)
  • Table 107. Middle East Augmented Reality and Virtual Reality, by Offerings USD Million (2017-2022)
  • Table 108. Africa Augmented Reality and Virtual Reality, by Technology USD Million (2017-2022)
  • Table 109. Africa Augmented Reality and Virtual Reality, by End User Verticals USD Million (2017-2022)
  • Table 110. Africa Augmented Reality and Virtual Reality, by Devices USD Million (2017-2022)
  • Table 111. Africa Augmented Reality and Virtual Reality, by Offerings USD Million (2017-2022)
  • Table 112. North America Augmented Reality and Virtual Reality, by Country USD Million (2017-2022)
  • Table 113. North America Augmented Reality and Virtual Reality, by Technology USD Million (2017-2022)
  • Table 114. North America Augmented Reality and Virtual Reality, by End User Verticals USD Million (2017-2022)
  • Table 115. North America Augmented Reality and Virtual Reality, by Devices USD Million (2017-2022)
  • Table 116. North America Augmented Reality and Virtual Reality, by Offerings USD Million (2017-2022)
  • Table 117. United States Augmented Reality and Virtual Reality, by Technology USD Million (2017-2022)
  • Table 118. United States Augmented Reality and Virtual Reality, by End User Verticals USD Million (2017-2022)
  • Table 119. United States Augmented Reality and Virtual Reality, by Devices USD Million (2017-2022)
  • Table 120. United States Augmented Reality and Virtual Reality, by Offerings USD Million (2017-2022)
  • Table 121. Canada Augmented Reality and Virtual Reality, by Technology USD Million (2017-2022)
  • Table 122. Canada Augmented Reality and Virtual Reality, by End User Verticals USD Million (2017-2022)
  • Table 123. Canada Augmented Reality and Virtual Reality, by Devices USD Million (2017-2022)
  • Table 124. Canada Augmented Reality and Virtual Reality, by Offerings USD Million (2017-2022)
  • Table 125. Mexico Augmented Reality and Virtual Reality, by Technology USD Million (2017-2022)
  • Table 126. Mexico Augmented Reality and Virtual Reality, by End User Verticals USD Million (2017-2022)
  • Table 127. Mexico Augmented Reality and Virtual Reality, by Devices USD Million (2017-2022)
  • Table 128. Mexico Augmented Reality and Virtual Reality, by Offerings USD Million (2017-2022)
  • Table 129. Company Basic Information, Sales Area and Its Competitors
  • Table 130. Company Basic Information, Sales Area and Its Competitors
  • Table 131. Company Basic Information, Sales Area and Its Competitors
  • Table 132. Company Basic Information, Sales Area and Its Competitors
  • Table 133. Company Basic Information, Sales Area and Its Competitors
  • Table 134. Company Basic Information, Sales Area and Its Competitors
  • Table 135. Company Basic Information, Sales Area and Its Competitors
  • Table 136. Company Basic Information, Sales Area and Its Competitors
  • Table 137. Company Basic Information, Sales Area and Its Competitors
  • Table 138. Company Basic Information, Sales Area and Its Competitors
  • Table 139. Augmented Reality and Virtual Reality: by Technology(USD Million)
  • Table 140. Augmented Reality and Virtual Reality Monitor-Based Technology , by Region USD Million (2023-2028)
  • Table 141. Augmented Reality and Virtual Reality Mobile Augmented Reality , by Region USD Million (2023-2028)
  • Table 142. Augmented Reality and Virtual Reality Near-Eye-Based Technology , by Region USD Million (2023-2028)
  • Table 143. Augmented Reality and Virtual Reality: by End User Verticals(USD Million)
  • Table 144. Augmented Reality and Virtual Reality Enterprise , by Region USD Million (2023-2028)
  • Table 145. Augmented Reality and Virtual Reality Education {K12 Education, College Students} , by Region USD Million (2023-2028)
  • Table 146. Augmented Reality and Virtual Reality Commercial , by Region USD Million (2023-2028)
  • Table 147. Augmented Reality and Virtual Reality Healthcare , by Region USD Million (2023-2028)
  • Table 148. Augmented Reality and Virtual Reality Automotive , by Region USD Million (2023-2028)
  • Table 149. Augmented Reality and Virtual Reality Aerospace & Defense , by Region USD Million (2023-2028)
  • Table 150. Augmented Reality and Virtual Reality Others , by Region USD Million (2023-2028)
  • Table 151. Augmented Reality and Virtual Reality: by Devices(USD Million)
  • Table 152. Augmented Reality and Virtual Reality Head-Mounted , by Region USD Million (2023-2028)
  • Table 153. Augmented Reality and Virtual Reality Head-Up , by Region USD Million (2023-2028)
  • Table 154. Augmented Reality and Virtual Reality: by Offerings(USD Million)
  • Table 155. Augmented Reality and Virtual Reality Hardware {Sensor, Displays & Projectors, Cameras} , by Region USD Million (2023-2028)
  • Table 156. Augmented Reality and Virtual Reality Software , by Region USD Million (2023-2028)
  • Table 157. Augmented Reality and Virtual Reality Solutions , by Region USD Million (2023-2028)
  • Table 158. South America Augmented Reality and Virtual Reality, by Country USD Million (2023-2028)
  • Table 159. South America Augmented Reality and Virtual Reality, by Technology USD Million (2023-2028)
  • Table 160. South America Augmented Reality and Virtual Reality, by End User Verticals USD Million (2023-2028)
  • Table 161. South America Augmented Reality and Virtual Reality, by Devices USD Million (2023-2028)
  • Table 162. South America Augmented Reality and Virtual Reality, by Offerings USD Million (2023-2028)
  • Table 163. Brazil Augmented Reality and Virtual Reality, by Technology USD Million (2023-2028)
  • Table 164. Brazil Augmented Reality and Virtual Reality, by End User Verticals USD Million (2023-2028)
  • Table 165. Brazil Augmented Reality and Virtual Reality, by Devices USD Million (2023-2028)
  • Table 166. Brazil Augmented Reality and Virtual Reality, by Offerings USD Million (2023-2028)
  • Table 167. Argentina Augmented Reality and Virtual Reality, by Technology USD Million (2023-2028)
  • Table 168. Argentina Augmented Reality and Virtual Reality, by End User Verticals USD Million (2023-2028)
  • Table 169. Argentina Augmented Reality and Virtual Reality, by Devices USD Million (2023-2028)
  • Table 170. Argentina Augmented Reality and Virtual Reality, by Offerings USD Million (2023-2028)
  • Table 171. Rest of South America Augmented Reality and Virtual Reality, by Technology USD Million (2023-2028)
  • Table 172. Rest of South America Augmented Reality and Virtual Reality, by End User Verticals USD Million (2023-2028)
  • Table 173. Rest of South America Augmented Reality and Virtual Reality, by Devices USD Million (2023-2028)
  • Table 174. Rest of South America Augmented Reality and Virtual Reality, by Offerings USD Million (2023-2028)
  • Table 175. Asia Pacific Augmented Reality and Virtual Reality, by Country USD Million (2023-2028)
  • Table 176. Asia Pacific Augmented Reality and Virtual Reality, by Technology USD Million (2023-2028)
  • Table 177. Asia Pacific Augmented Reality and Virtual Reality, by End User Verticals USD Million (2023-2028)
  • Table 178. Asia Pacific Augmented Reality and Virtual Reality, by Devices USD Million (2023-2028)
  • Table 179. Asia Pacific Augmented Reality and Virtual Reality, by Offerings USD Million (2023-2028)
  • Table 180. China Augmented Reality and Virtual Reality, by Technology USD Million (2023-2028)
  • Table 181. China Augmented Reality and Virtual Reality, by End User Verticals USD Million (2023-2028)
  • Table 182. China Augmented Reality and Virtual Reality, by Devices USD Million (2023-2028)
  • Table 183. China Augmented Reality and Virtual Reality, by Offerings USD Million (2023-2028)
  • Table 184. Japan Augmented Reality and Virtual Reality, by Technology USD Million (2023-2028)
  • Table 185. Japan Augmented Reality and Virtual Reality, by End User Verticals USD Million (2023-2028)
  • Table 186. Japan Augmented Reality and Virtual Reality, by Devices USD Million (2023-2028)
  • Table 187. Japan Augmented Reality and Virtual Reality, by Offerings USD Million (2023-2028)
  • Table 188. India Augmented Reality and Virtual Reality, by Technology USD Million (2023-2028)
  • Table 189. India Augmented Reality and Virtual Reality, by End User Verticals USD Million (2023-2028)
  • Table 190. India Augmented Reality and Virtual Reality, by Devices USD Million (2023-2028)
  • Table 191. India Augmented Reality and Virtual Reality, by Offerings USD Million (2023-2028)
  • Table 192. South Korea Augmented Reality and Virtual Reality, by Technology USD Million (2023-2028)
  • Table 193. South Korea Augmented Reality and Virtual Reality, by End User Verticals USD Million (2023-2028)
  • Table 194. South Korea Augmented Reality and Virtual Reality, by Devices USD Million (2023-2028)
  • Table 195. South Korea Augmented Reality and Virtual Reality, by Offerings USD Million (2023-2028)
  • Table 196. Taiwan Augmented Reality and Virtual Reality, by Technology USD Million (2023-2028)
  • Table 197. Taiwan Augmented Reality and Virtual Reality, by End User Verticals USD Million (2023-2028)
  • Table 198. Taiwan Augmented Reality and Virtual Reality, by Devices USD Million (2023-2028)
  • Table 199. Taiwan Augmented Reality and Virtual Reality, by Offerings USD Million (2023-2028)
  • Table 200. Australia Augmented Reality and Virtual Reality, by Technology USD Million (2023-2028)
  • Table 201. Australia Augmented Reality and Virtual Reality, by End User Verticals USD Million (2023-2028)
  • Table 202. Australia Augmented Reality and Virtual Reality, by Devices USD Million (2023-2028)
  • Table 203. Australia Augmented Reality and Virtual Reality, by Offerings USD Million (2023-2028)
  • Table 204. Rest of Asia-Pacific Augmented Reality and Virtual Reality, by Technology USD Million (2023-2028)
  • Table 205. Rest of Asia-Pacific Augmented Reality and Virtual Reality, by End User Verticals USD Million (2023-2028)
  • Table 206. Rest of Asia-Pacific Augmented Reality and Virtual Reality, by Devices USD Million (2023-2028)
  • Table 207. Rest of Asia-Pacific Augmented Reality and Virtual Reality, by Offerings USD Million (2023-2028)
  • Table 208. Europe Augmented Reality and Virtual Reality, by Country USD Million (2023-2028)
  • Table 209. Europe Augmented Reality and Virtual Reality, by Technology USD Million (2023-2028)
  • Table 210. Europe Augmented Reality and Virtual Reality, by End User Verticals USD Million (2023-2028)
  • Table 211. Europe Augmented Reality and Virtual Reality, by Devices USD Million (2023-2028)
  • Table 212. Europe Augmented Reality and Virtual Reality, by Offerings USD Million (2023-2028)
  • Table 213. Germany Augmented Reality and Virtual Reality, by Technology USD Million (2023-2028)
  • Table 214. Germany Augmented Reality and Virtual Reality, by End User Verticals USD Million (2023-2028)
  • Table 215. Germany Augmented Reality and Virtual Reality, by Devices USD Million (2023-2028)
  • Table 216. Germany Augmented Reality and Virtual Reality, by Offerings USD Million (2023-2028)
  • Table 217. France Augmented Reality and Virtual Reality, by Technology USD Million (2023-2028)
  • Table 218. France Augmented Reality and Virtual Reality, by End User Verticals USD Million (2023-2028)
  • Table 219. France Augmented Reality and Virtual Reality, by Devices USD Million (2023-2028)
  • Table 220. France Augmented Reality and Virtual Reality, by Offerings USD Million (2023-2028)
  • Table 221. Italy Augmented Reality and Virtual Reality, by Technology USD Million (2023-2028)
  • Table 222. Italy Augmented Reality and Virtual Reality, by End User Verticals USD Million (2023-2028)
  • Table 223. Italy Augmented Reality and Virtual Reality, by Devices USD Million (2023-2028)
  • Table 224. Italy Augmented Reality and Virtual Reality, by Offerings USD Million (2023-2028)
  • Table 225. United Kingdom Augmented Reality and Virtual Reality, by Technology USD Million (2023-2028)
  • Table 226. United Kingdom Augmented Reality and Virtual Reality, by End User Verticals USD Million (2023-2028)
  • Table 227. United Kingdom Augmented Reality and Virtual Reality, by Devices USD Million (2023-2028)
  • Table 228. United Kingdom Augmented Reality and Virtual Reality, by Offerings USD Million (2023-2028)
  • Table 229. Netherlands Augmented Reality and Virtual Reality, by Technology USD Million (2023-2028)
  • Table 230. Netherlands Augmented Reality and Virtual Reality, by End User Verticals USD Million (2023-2028)
  • Table 231. Netherlands Augmented Reality and Virtual Reality, by Devices USD Million (2023-2028)
  • Table 232. Netherlands Augmented Reality and Virtual Reality, by Offerings USD Million (2023-2028)
  • Table 233. Rest of Europe Augmented Reality and Virtual Reality, by Technology USD Million (2023-2028)
  • Table 234. Rest of Europe Augmented Reality and Virtual Reality, by End User Verticals USD Million (2023-2028)
  • Table 235. Rest of Europe Augmented Reality and Virtual Reality, by Devices USD Million (2023-2028)
  • Table 236. Rest of Europe Augmented Reality and Virtual Reality, by Offerings USD Million (2023-2028)
  • Table 237. MEA Augmented Reality and Virtual Reality, by Country USD Million (2023-2028)
  • Table 238. MEA Augmented Reality and Virtual Reality, by Technology USD Million (2023-2028)
  • Table 239. MEA Augmented Reality and Virtual Reality, by End User Verticals USD Million (2023-2028)
  • Table 240. MEA Augmented Reality and Virtual Reality, by Devices USD Million (2023-2028)
  • Table 241. MEA Augmented Reality and Virtual Reality, by Offerings USD Million (2023-2028)
  • Table 242. Middle East Augmented Reality and Virtual Reality, by Technology USD Million (2023-2028)
  • Table 243. Middle East Augmented Reality and Virtual Reality, by End User Verticals USD Million (2023-2028)
  • Table 244. Middle East Augmented Reality and Virtual Reality, by Devices USD Million (2023-2028)
  • Table 245. Middle East Augmented Reality and Virtual Reality, by Offerings USD Million (2023-2028)
  • Table 246. Africa Augmented Reality and Virtual Reality, by Technology USD Million (2023-2028)
  • Table 247. Africa Augmented Reality and Virtual Reality, by End User Verticals USD Million (2023-2028)
  • Table 248. Africa Augmented Reality and Virtual Reality, by Devices USD Million (2023-2028)
  • Table 249. Africa Augmented Reality and Virtual Reality, by Offerings USD Million (2023-2028)
  • Table 250. North America Augmented Reality and Virtual Reality, by Country USD Million (2023-2028)
  • Table 251. North America Augmented Reality and Virtual Reality, by Technology USD Million (2023-2028)
  • Table 252. North America Augmented Reality and Virtual Reality, by End User Verticals USD Million (2023-2028)
  • Table 253. North America Augmented Reality and Virtual Reality, by Devices USD Million (2023-2028)
  • Table 254. North America Augmented Reality and Virtual Reality, by Offerings USD Million (2023-2028)
  • Table 255. United States Augmented Reality and Virtual Reality, by Technology USD Million (2023-2028)
  • Table 256. United States Augmented Reality and Virtual Reality, by End User Verticals USD Million (2023-2028)
  • Table 257. United States Augmented Reality and Virtual Reality, by Devices USD Million (2023-2028)
  • Table 258. United States Augmented Reality and Virtual Reality, by Offerings USD Million (2023-2028)
  • Table 259. Canada Augmented Reality and Virtual Reality, by Technology USD Million (2023-2028)
  • Table 260. Canada Augmented Reality and Virtual Reality, by End User Verticals USD Million (2023-2028)
  • Table 261. Canada Augmented Reality and Virtual Reality, by Devices USD Million (2023-2028)
  • Table 262. Canada Augmented Reality and Virtual Reality, by Offerings USD Million (2023-2028)
  • Table 263. Mexico Augmented Reality and Virtual Reality, by Technology USD Million (2023-2028)
  • Table 264. Mexico Augmented Reality and Virtual Reality, by End User Verticals USD Million (2023-2028)
  • Table 265. Mexico Augmented Reality and Virtual Reality, by Devices USD Million (2023-2028)
  • Table 266. Mexico Augmented Reality and Virtual Reality, by Offerings USD Million (2023-2028)
  • Table 267. Research Programs/Design for This Report
  • Table 268. Key Data Information from Secondary Sources
  • Table 269. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Augmented Reality and Virtual Reality: by Technology USD Million (2017-2022)
  • Figure 5. Global Augmented Reality and Virtual Reality: by End User Verticals USD Million (2017-2022)
  • Figure 6. Global Augmented Reality and Virtual Reality: by Devices USD Million (2017-2022)
  • Figure 7. Global Augmented Reality and Virtual Reality: by Offerings USD Million (2017-2022)
  • Figure 8. South America Augmented Reality and Virtual Reality Share (%), by Country
  • Figure 9. Asia Pacific Augmented Reality and Virtual Reality Share (%), by Country
  • Figure 10. Europe Augmented Reality and Virtual Reality Share (%), by Country
  • Figure 11. MEA Augmented Reality and Virtual Reality Share (%), by Country
  • Figure 12. North America Augmented Reality and Virtual Reality Share (%), by Country
  • Figure 13. Global Augmented Reality and Virtual Reality share by Players 2022 (%)
  • Figure 14. Global Augmented Reality and Virtual Reality share by Players (Top 3) 2022(%)
  • Figure 15. Global Augmented Reality and Virtual Reality share by Players (Top 5) 2022(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. Google (United States) Revenue, Net Income and Gross profit
  • Figure 18. Google (United States) Revenue: by Geography 2022
  • Figure 19. Microsoft (United States) Revenue, Net Income and Gross profit
  • Figure 20. Microsoft (United States) Revenue: by Geography 2022
  • Figure 21. Oculus VR (United States) Revenue, Net Income and Gross profit
  • Figure 22. Oculus VR (United States) Revenue: by Geography 2022
  • Figure 23. Sony (Japan) Revenue, Net Income and Gross profit
  • Figure 24. Sony (Japan) Revenue: by Geography 2022
  • Figure 25. Seiko Epson (Japan) Revenue, Net Income and Gross profit
  • Figure 26. Seiko Epson (Japan) Revenue: by Geography 2022
  • Figure 27. Lenovo (China) Revenue, Net Income and Gross profit
  • Figure 28. Lenovo (China) Revenue: by Geography 2022
  • Figure 29. Wikitude Gmbh (Austria) Revenue, Net Income and Gross profit
  • Figure 30. Wikitude Gmbh (Austria) Revenue: by Geography 2022
  • Figure 31. Vuzix (United States) Revenue, Net Income and Gross profit
  • Figure 32. Vuzix (United States) Revenue: by Geography 2022
  • Figure 33. Daqri Llc (United States) Revenue, Net Income and Gross profit
  • Figure 34. Daqri Llc (United States) Revenue: by Geography 2022
  • Figure 35. Magic Leap, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 36. Magic Leap, Inc. (United States) Revenue: by Geography 2022
  • Figure 37. Global Augmented Reality and Virtual Reality: by Technology USD Million (2023-2028)
  • Figure 38. Global Augmented Reality and Virtual Reality: by End User Verticals USD Million (2023-2028)
  • Figure 39. Global Augmented Reality and Virtual Reality: by Devices USD Million (2023-2028)
  • Figure 40. Global Augmented Reality and Virtual Reality: by Offerings USD Million (2023-2028)
  • Figure 41. South America Augmented Reality and Virtual Reality Share (%), by Country
  • Figure 42. Asia Pacific Augmented Reality and Virtual Reality Share (%), by Country
  • Figure 43. Europe Augmented Reality and Virtual Reality Share (%), by Country
  • Figure 44. MEA Augmented Reality and Virtual Reality Share (%), by Country
  • Figure 45. North America Augmented Reality and Virtual Reality Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Google (United States)
  • Microsoft (United States)
  • Oculus VR (United States)
  • Sony (Japan)
  • Seiko Epson (Japan)
  • Lenovo (China)
  • Wikitude Gmbh (Austria)
  • Vuzix (United States)
  • Daqri Llc (United States)
  • Magic Leap, Inc. (United States)
Additional players considered in the study are as follows:
Vuzix (United States) , Daqri Llc (United States) , Magic Leap, Inc. (United States) , Zugara, Inc. (United States) , Blippar (United Kingdom) , Snoopstar (Germany) , Upskill (United States)
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