What is Mobile Middleware Market?
Mobile middleware is, as the name implies, middleware used in the context of mobile computing devices. It offers various transparencies that hide the complexities of mobile environments. For instance, location transparency allows applications to exchange data with other applications without any regard for their location. Similar abstractions are likewise provided by transparencies on the transport protocol, programming, operating system, and others. Mobile middleware generally involves services like messaging and resource discovery, directory, and security, remote procedure call (RPC), storage services, data synchronization, and transactions.
Highlights from Mobile Middleware Market Study
Attributes | Details |
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Study Period | 2017-2027 |
Base Year | 2021 |
Unit | Value (USD Million) |
Key Companies Profiled | Microsoft (United States), IBM (United States), Citrix Systems, Inc. (United States), Oracle (United States), SAP SE (Germany), HP (United States), TIBCO Software Inc. (United States), Axway (France), Unisys (United States), OpenText (Canada) and Software AG (Germany) |
The mobile middleware market is fragmented as the market has a number of companies that offer middleware software and there are lots of new companies entering the mobile middleware software market due to relative ease of developing software. The companies are exploring the market by expansions, investments, new service launches and collaborations as their preferred strategies. The players are exploring new geographies through expansions and acquisitions to avail a competitive advantage through combined synergies.The Players having a strong hold in the market are Microsoft, IBM, Citrix Systems, Inc., and Oracle. Research Analyst at AMA predicts that United States and European Players will contribute to the maximum growth of Global Mobile Middleware market throughout the forecasted period.
Microsoft (United States), IBM (United States), Citrix Systems, Inc. (United States), Oracle (United States), SAP SE (Germany), HP (United States), TIBCO Software Inc. (United States), Axway (France), Unisys (United States), OpenText (Canada) and Software AG (Germany) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Pegasystems Inc. (United States), Adobe Inc. (United States), Kony Inc (United States) and Verivo Software Inc. (United States). Mobile Middleware Market Segmentation:
Scope | Sub-Segments |
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Type | Software (Mobile Application Development Platform, Mobile Operating System, Mobile Application Management, Mobile Device Management, and Mobile Asset Management) and Services (System Integration, Training & Support, and Consulting) |
End Use Verticals | BFSI,Energy & Utilities,Healthcare,Education,Government,Telecommunications,Aerospace & Defense,Travel & Hospitality,Manufacturing,Retail,Others |
Organization Size | Small & Medium Size Enterprises,Large Enterprises |
Deployment | On-Premises,Cloud-Based |
On the basis of geography, the market of Mobile Middleware has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Influencing Trend:
Growing Demand Among Enterprises for Mobile Apps
Market Growth Drivers:
The rising demand for enterprise application integration on mobile devices is the major growth factor of the global mobile middleware market. The use of middleware has extended from simply facilitating application communication to a broad set of services supporting a huge spectrum of networked and distributed computing environments.
Challenges:
Continous Upgadation in the Mobile Operating Systems
Restraints:
Security Threats in Integrating and Deploying on Cloud of the Middleware
Opportunities:
Rising Demand for B2B Integration in End-Use Industry and Increasing Integration Platform-As-A-Service (IPAAS) is creates Opportunities for market
Key Target Audience
Mobile Middleware Providers, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Other