What is Ott Video Market?
OTT (over the top) video is the audio, video delivered over internet without the participation of multiple operator system operators (MSO) in the control or distribution of the content which contains users to subscribe to a traditional cable or satellite pay-TV service like a Comcast or Time Warner Cable. OTT is classified into three different revenue models such as SVOD (subscription-based services such as Netflix, Amazon, and Hulu), AVOD (free and ad-supported services such as Crackle) and TVOD (transactional services such as iTunes, Video on Demand and Amazon Instant Video). Phones, smart TV, set-top box and gaming consoles are the OTT devices.
The market study is being classified by Type (Mobile Devices and Non-Mobile Device), by Application (Commercial Use and Home Use) and major geographies with country level break-up.
Netflix (United States), Iqiyi (China), MyTV SUPER (China), Letv (China), Viu (Hong Kong), Weixin (China), Anyplex Hong Kong Limited (Hong Kong), Google Voice (United States), Future TV Co Ltd (ICNTV) (China) and Skype (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Ooyala Inc. (United States), Vidmind (United Kingdom), Vplayed (India) and Quickplay Media Co. (United States).
Research Analyst at AMA predicts that United States and Asian Vendors will contribute to the maximum growth of Global Ott Video market throughout the predicted period.
Analyst at AMA have segmented the market study of Global Ott Video market by Type, Application and Region.
On the basis of geography, the market of Ott Video has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Up surging Audience for Smart Mobile Videos
- Increasing Digitalization across the Globe
- Improved Internet Connectivity
- Introduction to Online Virtual Reality Enabled Broadcasting
- Vulnerable to Server Overload
- Complex Subscriber Management
- On demand streaming
- Provides Multi-Platform Support
- Lack of Internet Connectivity in Under Developed Regions
- Security Threats
On December 20, 2018, Cuaron’s ROMA, produced by Esperanto Filmoj and Participant Media will have a 70mm film exhibition in selected theaters. These special presentations are in addition to the Netflix theatrical engagements that began just a month ago. The advanced roll-out has enabled global consumers an opportunity to experience the film theatrically, both before and during the film’s global streaming release.
On 1st February, 2018, the Telecom Regulatory Authority of India (TRAI) has evaluated a consultation process to regulate online video streaming platforms like Hotstar, Netflix, Amazon Prime and many others. Moreover, TRAI has received distinct requests from industry stakeholders to develop and enhance existing economic and pricing framework for the video streaming platforms.
Key Target Audience
Ott Video Platform Providers, Ott Video Platform Distributors, Broadcasting Agencies, Regulatory Authorities, Government Agencies and Others