Scope of the Study
The 3rd platform is a third major technological platform first introduced by International Data Corporation (IDC) for a model of a computing platform. This platform is built on the foundation of mobile devices, cloud computing, social networking, and Big Data and associated analytics. It enables the all-important, and digital transformation, evolution expansion of every industry over the next several years and beyond. Business strategists, IT leaders, and solution developers are already conceiving and building disruptive new business and consumer services and business models, effectively reinventing their industries. According to IDC, by 2020, the 3rd platform will account for 40% of IT spending. Business innovation budgets are increasingly centered on 3rd platform technologies it will account for 95% of the cumulative growth in investment. This platform will focus on the industry-specific needs of enterprises. The 3rd platform is being used to digitally transform entire industries and develop major new sources of competitive advantage. Millions of industry-specific cloud service platforms and marketplaces will emerge and this will boost the growth of the global 3rd platform market.
The market study is being classified and major geographies with country level break-up.
Accenture Plc (Ireland), Redhat Inc. (United States), Amazon.com, Inc. (United States), Google Inc. (United States), IBM Corporation (United States), Dell EMC (United States), Tata Consultancy Services Ltd. (India), Cisco Systems, Inc. (United States), Sprout Social, Inc. (United States), Oracle Corporation (United States), Rackspace Hosting, Inc. (United States), Rightscale Inc. (United States), Mobileiron, Inc. (United States), Skyhigh Networks, Inc. (United States), Splunk Inc. (United States), Adobe Systems Incorporated (United States), Citrix Systems Inc. (United States), Microsoft Corporation (United States) and Salesforce.com, Inc. (United States) are some of the key players profiled in the study.
The global 3rd platform market is fragmented due to the presence of numerous key players who have high bargaining power. The IT companies are constantly looking to maximize the use of 3rd platform innovations as it is a new emerging computing platform. The key players re retooling their skills and practices for the development of 3rd platforms. To gain a competitive edge in the market, these providers are highly investing in R&D to develop innovative solutions and stay updated with the emergent technologies that could influence their services. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global 3rd Platform market throughout the predicted period.
AdvanceMarketAnalytics has segmented the market of Global 3rd Platform market by Type, Application and Region.
On the basis of geography, the market of 3rd Platform has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Retailer Taking Benefit of Online and Mobile Platform
- Financial Firms revamping Payments using 3rd Platform Solutions
- The Delivery of Services from the Cloud, Mobile Device, and Social Networks
- Increasing Adoption Owing to Low Cost and Ease of Use
- Advent of Big Data in 3rd Platform
- Change From the Previous Computing Paradigm is Costly and Risky
- Lack Of Verification Of Cloud And Mobile Data
- Organizations Investment in 3rd Platform Technologies
- Growing Use of 3rd Platform in Healthcare For Providing Information to Patients at Key Decision Points
- Government Agencies Using 3rd Platform to Improve Services and Reduce Cost
- Leverage Industry-Specific Cloud Platforms
- Increasing Software as a Service (SaaS) based Delivery Models
- Lack of Skilled Professionals
- Shifting Equipment Life Cycles and Security Concerns
Analyst CommentThe magnitude shift from the 2nd Platform to the 3rd Platform will boost the market demand for 3rd platform in coming years. The 3rd platform effectively brings together a range of separate technologies that enables to connect any device with an IP address. The 3rd platform has become the dominant strategic priority for enterprise IT leaders and will represent 95% of the growth in strategic IT investments over the next seven years. The 3rd platform can allow companies to learn more from data, turning that resource into actionable information. Regardless of the industry, organizations can take information from data sets and utilize it for forecasting and scenario planning.
Key Target AudienceNew Entrants/Investors, Analysts and Strategic Business Planners, 3rd Platform Providers, IT Vendors, Cloud Provides, Marketing Consultants, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End Users Industry
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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