Mobile marketing platform is refer as the software solutions which is tailored for the specific marketing needs of mobile teams. Mobile marketing platforms provides the unique insight for the personal behaviours of customers. Everything is changing from the way we run our lives and gain access to information and mobile platforms are at primary concern for this. Unlike other mediums for the marketing, mobile marketing allows the businesses target customers 24 hours a day, whether through website or apps. In short context mobile marketing platform is a tool designed to make customer experience in easier way. Mobile marketing automation is becoming the most important to ensure customer retentionThis growth is primarily driven by High penetration of mobile phone users and Increased use of mobile web and mobile applications.
Globally, a noticeable market trend is evident Decrease in the price of high speed internet. Major Players, such as Vibes (United States), Localytics (United States), Urban Airship (United States), Leanplum (United States), Pyze (United States), IMImobile (United Kingdom), Swrve (United States), MoEngage (United States), Salesforce (United States), Sailthru (United States) and Braze (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
Leanplum, the leader in mobile engagement, announced the acquisition of Connecto, a provider of AI-powered conversational marketing. With this acquisition, Leanplum is taking the next step forward in transforming the relationship between brands and their customers. By bringing together Connecto's AI-driven automation with Leanplum's mobile engagement platform, brands will be able to engage their customers in real-time across a wide range of connected experiences
Leanplum, the leader in mobile engagement, announced substantial advancements to Campaign Composer, its visual solution for building highly contextual messaging campaigns across channels. In the age of relevant engagement, marketers are challenged to make the right real-time decisions that keep pace with customer preferences and intent
- High penetration of mobile phone users
- Increased use of mobile web and mobile applications
- Decrease in the price of high speed internet
- Complexity of implementation
- Resistance to accept change among marketing service providers
Innovation in the technology of mobile based marketing
Privacy concerns and Understanding consumer behaviour
AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Mobile Marketing Platforms Study Sheds Light on
The Mobile Marketing Platforms Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Mobile Marketing Platforms industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Mobile Marketing Platforms industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.