Global Mobile Marketing Platforms Market Overview:
Mobile marketing platform is refer as the software solutions which is tailored for the specific marketing needs of mobile teams. Mobile marketing platforms provides the unique insight for the personal behaviours of customers. Everything is changing from the way we run our lives and gain access to information and mobile platforms are at primary concern for this. Unlike other mediums for the marketing, mobile marketing allows the businesses target customers 24 hours a day, whether through website or apps. In short context mobile marketing platform is a tool designed to make customer experience in easier way. Mobile marketing automation is becoming the most important to ensure customer retention Some of the players profiled in the study are Vibes (United States), Localytics (United States), Urban Airship (United States), Leanplum (United States), Pyze (United States), IMImobile (United Kingdom), Swrve (United States), MoEngage (United States), Salesforce (United States), Sailthru (United States) and Braze (United States).
On the basis of geography, the market of Mobile Marketing Platforms has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Solutions, the sub-segment i.e. Short Message Service (SMS) will boost the Mobile Marketing Platforms market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End User, the sub-segment i.e. Retail and E-Commerce will boost the Mobile Marketing Platforms market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- High penetration of mobile phone users
- Increased use of mobile web and mobile applications
- Decrease in the price of high speed internet
- Complexity of implementation
- Resistance to accept change among marketing service providers
- Innovation in the technology of mobile based marketing
- Privacy concerns
- Understanding consumer behaviour
Key Market Developments:
Leanplum, the leader in mobile engagement, announced the acquisition of Connecto, a provider of AI-powered conversational marketing. With this acquisition, Leanplum is taking the next step forward in transforming the relationship between brands and their customers. By bringing together Connecto's AI-driven automation with Leanplum's mobile engagement platform, brands will be able to engage their customers in real-time across a wide range of connected experiences
Leanplum, the leader in mobile engagement, announced substantial advancements to Campaign Composer, its visual solution for building highly contextual messaging campaigns across channels. In the age of relevant engagement, marketers are challenged to make the right real-time decisions that keep pace with customer preferences and intent
Investors and consultants, Government Organisations, Research/Consultancy firms, Technology solution providers, IT Solution Providers and Advertising Companies
Major Objectives Focused through this Study
To define, describe, and forecast the Global Mobile Marketing Platforms market on the basis of product [Multichannel Marketing Hubs (MMH) and Purpose-built Mobile Marketing Platforms] , application [iOS and Android], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Mobile Marketing Platforms market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Mobile Marketing Platforms industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Players which are also part of the research are IBM (United States), SessionM (United States), Oracle (United States) and TUNE (United States).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Mobile Marketing Platforms market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.