Scope of the Study
Mixed reality is defined as the type of hybrid system which involves both physical and virtual elements. It is mainly used for visualizing the real as well as virtual world object in real time. In mixed reality, it includes augmented virtuality, augmented reality and other mixed configurations. Increase in implementation of mixed reality in games & entertainment industries is propelling the growth of the market. The market for the mixed reality is anticipated to register a CAGR of over 48.2% during the forecast period.
The market study is being classified, by Application (Aerospace & Defense, Architecture, Entertainment & Gaming, Medical and Others) and major geographies with country level break-up.
HTC Corporation (China), Intel Corporation (United States), Magic leap, Inc. (United States), Microsoft Corporation (United States), Facebook, (United States), Eon Reality, Inc. (United States), Google Inc. (United States), Samsung Electronics Co. Ltd., (South Korea), Seiko Holdings Corporation (Japan) and Epson Corporation (Japan) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Meta Company (United States).
The market is fragmented with numerous players focusing on technique and quality of the product due to which the global mixed reality market can witness an upsurge in the forecast period. Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Mixed Reality market throughout the predicted period.
AdvanceMarketAnalytics has segmented the market of Global Mixed Reality market by Type, Application and Region.
On the basis of geography, the market of Mixed Reality has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Device Type, the sub-segment i.e. Wired will boost the Mixed Reality market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Component, the sub-segment i.e. Hardware will boost the Mixed Reality market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Rise in Demand from the Education Sector
- Growing Awareness of the Technology, along with Content Availability
- Technology Advancement in Mixed Reality Such as Applications Range From 3D Modeling And Virtual Molding to Remote Repair Guidance, Project Monitoring Apps, among others
- High Cost of Mixed Reality Devices
- Rising Demand from Emerging Economics such as China and India
- Lack of Awareness of Mixed Reality Products
Market Leaders and their expansionary development strategies
In January 2018, the Microsoft Corporation (United States) Company has acquired Flipgrid, Inc. (United States) Company, which provides a prominent video discussion platform. In addition, it is used by more than 20 million teachers and students worldwide. With this acquisition, the company extends its effort to appeal to students and teachers with its technologies. Hence, this acquisition will help in strengthening the position of the company in the United States., and In June 2018, the Microsoft Corporation (United States) Company has a partnership with Joint Tactical Radio System in order to roll out the mixed reality-as-a-service offering, which will allow customers to get a HoloLens on a subscription basis across Europe. Hence, this would help in the expansion of the product portfolio of the company.
In Dec 2018, Zspace Inc. (United States) Company has released a laptop which is aimed at educators, students, as well as healthcare providers. In addition, this laptop combines augmented as well as virtual reality through a mix of specialized 3D screen technology. Therefore, this strategy helped the company to expand its product portfolio of the company., and In October 2017, the Microsoft Corporation (United States) Company had announced a new headset from Samsung Group (South Korea) Company, which joins its network of MR device makers, HP, Acer, Lenovo, and Dell. Hence, it will affect the growth of the market in the future.
Key Target AudienceMixed Reality Companies, Product Sales and Distribution Companies, Government Regulatory Authorities, Solution Providers, Technology Standards Organizations and Technology Investors
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