Golf apparel basically consists of various items, which are used to play the sport of golf. There are multiple items included in the golf apparel such as golf balls, shoes, bags, golf gloves, golf gear and golf wear, club, club head cover, cart, towels, tees, ball markers, wedges, putters, and other devices that helps golfer in various ways. Basically the target market for these golf apparel is skill biased dedicated golfers, as these golfers are the most consistent purchaser of these golf apparel. Out of these golf apparel, the golf shoe is the most important piece of apparel, as it is being used by every player while playing golf.This growth is primarily driven by Increasing golf playing across the world amongst the older people, and spur in the golf tourism, is driving the growth of the golf apparel market. Along with this there are various physical activity are provided by golf which is expected to be helpful. Furthermore, among golfers, mental and physical wellbeing, alongside improved performance, and socializing are common motivations for playing..
Globally, a noticeable market trend is evident Growing popularity of golf tournaments
. Major Vendors, such as Nike Golf (United States), Adidas (Germany), Perry Ellis (United States), Mizuno (Japan), Fila Korea (South Korea), Ralph Lauren (United States), PVH Corp (United States), Callaway (United Kingdom), Puma(Germany) and Under Armour (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
Nike collaborates with Brooks Koepka to bring life to the company’s most innovative golf shoe yet, the Nike Air Zoom Infinity Tour. The Nike Air Zoom Infinity Tour was designed to provide speed and comfort to golfers, leveraging maximum energy return from the ground up.
Ralph Lauren's launches newest active-wear collection. This collection is an easy transition into athleisure for men. It is a category of clothing that is athletic and designed for exercise, but also suited for everyday wear.
In order to state that golf equipment intended to be used during the stipulated round conforms to the Rules of Golf or is permitted under the Rules of Golf, equipment designers and manufacturers must submit the equipment to the USGA Research and Test Center for evaluation and receive an official conformance determination permitting the designer or manufacturer to make such a statement.
- Increasing golf playing across the world amongst the older people, and spur in the golf tourism, is driving the growth of the golf apparel market. Along with this there are various physical activity are provided by golf which is expected to be helpful. Furthermore, among golfers, mental and physical wellbeing, alongside improved performance, and socializing are common motivations for playing.
- Growing popularity of golf tournaments
- Spur in the golf tourism
- Availability of cheaper substitutes
Innovations and development of products with improved ergonomics and Growing e-commerce sector
Declining number of golfers in some of the regions
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