Scope of the Study
Women's innerwear is a garment that is worn under outer clothing in direct contact with the skin, although it can span more than one layer. They serve to prevent outer clothing from being soiled or damaged by physical defecations, to reduce the resistance of the outer clothing to the skin, to contour the body, and to disguise or care for parts of it. In cold weather, long underwear is sometimes worn to ensure excessive moderation. If made from suitable quantifiable or textile materials, it can be worn as nightwear or swimsuit, and some are designed for sensual charm or visual appeal also. Different types of innerwear are usually worn by women these days, including bras and panties. There are usually two types of women's innerwear; those that are worn to protect the torso and those that are worn to cover the waist and legs. However, there are also items of clothing that ensure both.
The market study is being classified by Type (Upper innerwear, Lower innerwear and Shapewear), by Application (Individual Use and Commercial Use) and major geographies with country level break-up.
La Perla (Italy), Chantelle (France), Lise Charmel Lingerie SA (France), Triumph (Germany), Bordelle Ltd. (United Kingdom), La Senza (United States), Fleur of England (United Kingdom), Agent Provocateur (United Kingdom), Pleasurements (Amsterdam), Myla Ltd. (United Kingdom) and Victoria's Secret (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Carine Gilson (Brussels) and Kisskill (Australia).
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that European Vendors will contribute to the maximum growth of Global Women Innerwear market throughout the predicted period.
AdvanceMarketAnalytics has segmented the market of Global Women Innerwear market by Type, Application and Region.
On the basis of geography, the market of Women Innerwear has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Preference for Usually Appealing Intimate Apparel among Fashion Consciousness Customers
- Increasing Promotional Activity of Brands Globally
- Change in Lifestyle and Demographic Dividend
- Increasing Adoption of E-Commerce Shopping
- Growing Fashion Awareness among Women Regarding Various Available Innerwear
- High Cost of Branded Women Innerwear
- Intense Competition among Key Brands
- Availability of Low-Cost Counterfeit Products
- Growing Disposable Income Of Women
- Potential Growth in Emerging Countries
- Continuous Innovation in Clothing Trend
- New Brands Entering the Global Market
Key Target AudienceNew Entrants/Investors, Manufacturers of Women Innerwear, Raw Material Suppliers, Dealers, Suppliers, Traders, and Distributors, Research Organizations, End-Users and Others
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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