Social media are interactive computer-mediated and core emerging fields in technological innovation that involve networking platform. This networking includes people having similar interests and thoughts to share their ideas, views and personal status in the social media platform. The major emerging social media applications that involve Facebook, Whatsapp, Facebook Messenger, Twitter, YouTube, We Chat, Snapchat, Skype, Viber, and LinkedIn. Facebook alone has 2000 million users in the top position. Further, Owing to such high participation of the population using various social media are driving the global social media market.
AMA Research have segmented the market of Global Social Media market by Type, Application and Region. On the basis of Type, Consumer are dominating the market in the year 2021
On the basis of geography, the market of Social Media has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Russia, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2021.
Investment by Companies on Online Video Market Such As Digital Hangouts., Digital Hangout Allows People to Video Chat With Multiple People Simultaneously and Include Activities Like Watching Movies or Shopping Together and Social Media Networks Is Encouraging Brands To Become Broadcasters as Mobile Video And Social-TV Style Programming Takes The Spotlight
Increased Networking among People Using Social Media, Search Keywords for Any Blog, Companies or To the Advertisement through Social Media and Increased Number of Smartphone Users
Companies are Adopting Enterprise Social Media Systems to Achieve Maximum Benefits for the Organization
- The Problem of Addiction to Social Media Networks
- Data Security & Privacy Issues
- Awareness of Health Problems in Long Term Usage
- The Dramatic Decrease in Organic Reach
In addition to the aforementioned factor, Increased Networking among People Using Social Media
is expected to propel the growth of the market over the forecast period.
The market is fragmented with a number of social media manufacturers wherein companies are moving to online marketing through social media marketing providing growth opportunities to vendors in the market. The players are competing with each other to provide the best social media platforms to the consumers in this market.
The key Players profiled in the study are Facebook (United States), WhatsApp (United States), Facebook Messenger (United States), Twitter (United States), YouTube (United States), We Chat (China), Instagram (United States), Snapchat (United States), Skype (United States) and Viber (Israel). A lot of United States players are profiled in the research study indicating a strong market dependence.