Global Social Media Market Overview:
Social media are interactive computer-mediated and core emerging fields in technological innovation that involve networking platform. This networking includes people having similar interests and thoughts to share their ideas, views and personal status in the social media platform. The major emerging social media applications that involve Facebook, Whatsapp, Facebook Messenger, Twitter, YouTube, We Chat, Snapchat, Skype, Viber, and LinkedIn. Facebook alone has 2000 million users in the top position. Further, Owing to such high participation of the population using various social media are driving the global social media market. Some of the key players profiled in the study are Facebook (United States), WhatsApp (United States), Facebook Messenger (United States), Twitter (United States), YouTube (United States), We Chat (China), Instagram (United States), Snapchat (United States), Skype (United States) and Viber (Israel).
On the basis of geography, the market of Social Media has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Russia, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2018. If we see Market by End users, the sub-segment i.e. Banking & Financial Services will boost the Social Media market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Mode of Deployment, the sub-segment i.e. On-premise will boost the Social Media market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Component, the sub-segment i.e. Monitoring will boost the Social Media market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Increased Networking among People Using Social Media
- Search Keywords for Any Blog, Companies or To the Advertisement through Social Media
- Increased Number of Smartphone Users
- Investment by Companies on Online Video Market Such As Digital Hangouts.
- Digital Hangout Allows People to Video Chat With Multiple People Simultaneously and Include Activities Like Watching Movies or Shopping Together
- Social Media Networks Is Encouraging Brands To Become Broadcasters as Mobile Video And Social-TV Style Programming Takes The Spotlight
- The Problem of Addiction to Social Media Networks
- Data Security & Privacy Issues
- Awareness of Health Problems in Long Term Usage
- The Dramatic Decrease in Organic Reach
- Companies are Adopting Enterprise Social Media Systems to Achieve Maximum Benefits for the Organization
- Connecting With the Audience on an Individual and Personal Level
- Creating a Social Media Marketing Strategy
Major Market Developments:
August 2018, Clarabridge Inc. announced it is an official solution provider for WhatsApp Business. Selected brands using CX Social, a dedicated social media management product from Clarabridge, can now extend their customer service by communicating with their consumers via WhatsApp messaging.
September 2018., Adobe unveiled a new virtual analyst in Adobe Analytics that builds on existing technologies to automatically uncover insights without the user having to ask.
The market is fragmented with a number of social media manufacturers wherein companies are moving to online marketing through social media marketing providing growth opportunities to vendors in the market. The players are competing with each other to provide the best social media platforms to the consumers in this market.
Retailers, Government agency, IT manufacturers, Platform providers and Social media Application manufacturers
Major Objectives Focused through this Study
To define, describe, and forecast the Global Social Media market on the basis of product [Enterprise Social Media and Consumer Social Media] , application [Customer service, Public relations, Promotions and Advertising], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Social Media market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Russia, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Social Media industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Players which are also part of the research are LinkedIn (United States), Google+(United States) and Meet up (United States).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Social Media market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. Top-down and bottom-up approaches have been used to determine the overall market size. Sizes of the other individual markets have been estimated using the percentage splits obtained through secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dow Jones (Factiva), along with primary respondents. The complete methodology includes the study of the annual and financial reports of the key market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) related to the market.