Social Media Comprehensive Study by Type (Enterprise Social Media, Consumer Social Media), Application (Customer service, Public relations, Promotions, Advertising), End users (Banking & Financial Services, IT & Telecommunications, Retail, Life Sciences (Healthcare), Government Services, Media & Entertainment, Utilities, Transportation & Logistics, Other End Users), Mode of Deployment (On-premise, On-demand), Component (Monitoring, Measurements, Analytics and Insights) Players and Region - Global Market Outlook to 2027

Social Media Market by XX Submarkets | Forecast Years 2022-2027  

  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
Market Snapshot:
Social media are interactive computer-mediated and core emerging fields in technological innovation that involve networking platform. This networking includes people having similar interests and thoughts to share their ideas, views and personal status in the social media platform. The major emerging social media applications that involve Facebook, Whatsapp, Facebook Messenger, Twitter, YouTube, We Chat, Snapchat, Skype, Viber, and LinkedIn. Facebook alone has 2000 million users in the top position. Further, Owing to such high participation of the population using various social media are driving the global social media market.

Segment Analysis
AMA Research have segmented the market of Global Social Media market by Type, Application and Region. On the basis of Type, Consumer are dominating the market in the year 2021

On the basis of geography, the market of Social Media has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Russia, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2021.

Market Trend
Investment by Companies on Online Video Market Such As Digital Hangouts., Digital Hangout Allows People to Video Chat With Multiple People Simultaneously and Include Activities Like Watching Movies or Shopping Together and Social Media Networks Is Encouraging Brands To Become Broadcasters as Mobile Video And Social-TV Style Programming Takes The Spotlight

Market Drivers
Increased Networking among People Using Social Media, Search Keywords for Any Blog, Companies or To the Advertisement through Social Media and Increased Number of Smartphone Users

Opportunities
Companies are Adopting Enterprise Social Media Systems to Achieve Maximum Benefits for the Organization

Restraints
  • The Problem of Addiction to Social Media Networks
  • Data Security & Privacy Issues
  • Awareness of Health Problems in Long Term Usage
  • The Dramatic Decrease in Organic Reach


In addition to the aforementioned factor, Increased Networking among People Using Social Media is expected to propel the growth of the market over the forecast period.

Competitive Landscape
The market is fragmented with a number of social media manufacturers wherein companies are moving to online marketing through social media marketing providing growth opportunities to vendors in the market. The players are competing with each other to provide the best social media platforms to the consumers in this market.
The key Players profiled in the study are Facebook (United States), WhatsApp (United States), Facebook Messenger (United States), Twitter (United States), YouTube (United States), We Chat (China), Instagram (United States), Snapchat (United States), Skype (United States) and Viber (Israel). A lot of United States players are profiled in the research study indicating a strong market dependence.

Report Objectives / Segmentation Covered

By Type
  • Enterprise Social Media
  • Consumer Social Media
By Application
  • Customer service
  • Public relations
  • Promotions
  • Advertising
By End users
  • Banking & Financial Services
  • IT & Telecommunications
  • Retail
  • Life Sciences (Healthcare)
  • Government Services
  • Media & Entertainment
  • Utilities
  • Transportation & Logistics
  • Other End Users

By Mode of Deployment
  • On-premise
  • On-demand

By Component
  • Monitoring
  • Measurements
  • Analytics and Insights

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Russia
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Increased Networking among People Using Social Media
      • 3.2.2. Search Keywords for Any Blog, Companies or To the Advertisement through Social Media
      • 3.2.3. Increased Number of Smartphone Users
    • 3.3. Market Challenges
      • 3.3.1. Connecting With the Audience on an Individual and Personal Level
      • 3.3.2. Creating a Social Media Marketing Strategy
    • 3.4. Market Trends
      • 3.4.1. Investment by Companies on Online Video Market Such As Digital Hangouts.
      • 3.4.2. Digital Hangout Allows People to Video Chat With Multiple People Simultaneously and Include Activities Like Watching Movies or Shopping Together
      • 3.4.3. Social Media Networks Is Encouraging Brands To Become Broadcasters as Mobile Video And Social-TV Style Programming Takes The Spotlight
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Social Media, by Type, Application, End users, Mode of Deployment, Component and Region (value and price ) (2016-2021)
    • 5.1. Introduction
    • 5.2. Global Social Media (Value)
      • 5.2.1. Global Social Media by: Type (Value)
        • 5.2.1.1. Enterprise Social Media
        • 5.2.1.2. Consumer Social Media
      • 5.2.2. Global Social Media by: Application (Value)
        • 5.2.2.1. Customer service
        • 5.2.2.2. Public relations
        • 5.2.2.3. Promotions
        • 5.2.2.4. Advertising
      • 5.2.3. Global Social Media by: End users (Value)
        • 5.2.3.1. Banking & Financial Services
        • 5.2.3.2. IT & Telecommunications
        • 5.2.3.3. Retail
        • 5.2.3.4. Life Sciences (Healthcare)
        • 5.2.3.5. Government Services
        • 5.2.3.6. Media & Entertainment
        • 5.2.3.7. Utilities
        • 5.2.3.8. Transportation & Logistics
        • 5.2.3.9. Other End Users
      • 5.2.4. Global Social Media by: Mode of Deployment (Value)
        • 5.2.4.1. On-premise
        • 5.2.4.2. On-demand
      • 5.2.5. Global Social Media by: Component (Value)
        • 5.2.5.1. Monitoring
        • 5.2.5.2. Measurements
        • 5.2.5.3. Analytics and Insights
      • 5.2.6. Global Social Media Region
        • 5.2.6.1. South America
          • 5.2.6.1.1. Brazil
          • 5.2.6.1.2. Argentina
          • 5.2.6.1.3. Rest of South America
        • 5.2.6.2. Asia Pacific
          • 5.2.6.2.1. China
          • 5.2.6.2.2. Japan
          • 5.2.6.2.3. India
          • 5.2.6.2.4. South Korea
          • 5.2.6.2.5. Taiwan
          • 5.2.6.2.6. Australia
          • 5.2.6.2.7. Rest of Asia-Pacific
        • 5.2.6.3. Europe
          • 5.2.6.3.1. Germany
          • 5.2.6.3.2. France
          • 5.2.6.3.3. Italy
          • 5.2.6.3.4. United Kingdom
          • 5.2.6.3.5. Russia
          • 5.2.6.3.6. Rest of Europe
        • 5.2.6.4. MEA
          • 5.2.6.4.1. Middle East
          • 5.2.6.4.2. Africa
        • 5.2.6.5. North America
          • 5.2.6.5.1. United States
          • 5.2.6.5.2. Canada
          • 5.2.6.5.3. Mexico
    • 5.3. Global Social Media (Price)
      • 5.3.1. Global Social Media by: Type (Price)
  • 6. Social Media: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2021)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Facebook (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. WhatsApp (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Facebook Messenger (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Twitter (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. YouTube (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. We Chat (China)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Instagram (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Snapchat (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Skype (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Viber (Israel)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global Social Media Sale, by Type, Application, End users, Mode of Deployment, Component and Region (value and price ) (2022-2027)
    • 7.1. Introduction
    • 7.2. Global Social Media (Value)
      • 7.2.1. Global Social Media by: Type (Value)
        • 7.2.1.1. Enterprise Social Media
        • 7.2.1.2. Consumer Social Media
      • 7.2.2. Global Social Media by: Application (Value)
        • 7.2.2.1. Customer service
        • 7.2.2.2. Public relations
        • 7.2.2.3. Promotions
        • 7.2.2.4. Advertising
      • 7.2.3. Global Social Media by: End users (Value)
        • 7.2.3.1. Banking & Financial Services
        • 7.2.3.2. IT & Telecommunications
        • 7.2.3.3. Retail
        • 7.2.3.4. Life Sciences (Healthcare)
        • 7.2.3.5. Government Services
        • 7.2.3.6. Media & Entertainment
        • 7.2.3.7. Utilities
        • 7.2.3.8. Transportation & Logistics
        • 7.2.3.9. Other End Users
      • 7.2.4. Global Social Media by: Mode of Deployment (Value)
        • 7.2.4.1. On-premise
        • 7.2.4.2. On-demand
      • 7.2.5. Global Social Media by: Component (Value)
        • 7.2.5.1. Monitoring
        • 7.2.5.2. Measurements
        • 7.2.5.3. Analytics and Insights
      • 7.2.6. Global Social Media Region
        • 7.2.6.1. South America
          • 7.2.6.1.1. Brazil
          • 7.2.6.1.2. Argentina
          • 7.2.6.1.3. Rest of South America
        • 7.2.6.2. Asia Pacific
          • 7.2.6.2.1. China
          • 7.2.6.2.2. Japan
          • 7.2.6.2.3. India
          • 7.2.6.2.4. South Korea
          • 7.2.6.2.5. Taiwan
          • 7.2.6.2.6. Australia
          • 7.2.6.2.7. Rest of Asia-Pacific
        • 7.2.6.3. Europe
          • 7.2.6.3.1. Germany
          • 7.2.6.3.2. France
          • 7.2.6.3.3. Italy
          • 7.2.6.3.4. United Kingdom
          • 7.2.6.3.5. Russia
          • 7.2.6.3.6. Rest of Europe
        • 7.2.6.4. MEA
          • 7.2.6.4.1. Middle East
          • 7.2.6.4.2. Africa
        • 7.2.6.5. North America
          • 7.2.6.5.1. United States
          • 7.2.6.5.2. Canada
          • 7.2.6.5.3. Mexico
    • 7.3. Global Social Media (Price)
      • 7.3.1. Global Social Media by: Type (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Social Media: by Type(USD Million)
  • Table 2. Social Media Enterprise Social Media , by Region USD Million (2016-2021)
  • Table 3. Social Media Consumer Social Media , by Region USD Million (2016-2021)
  • Table 4. Social Media: by Application(USD Million)
  • Table 5. Social Media Customer service , by Region USD Million (2016-2021)
  • Table 6. Social Media Public relations , by Region USD Million (2016-2021)
  • Table 7. Social Media Promotions , by Region USD Million (2016-2021)
  • Table 8. Social Media Advertising , by Region USD Million (2016-2021)
  • Table 9. Social Media: by End users(USD Million)
  • Table 10. Social Media Banking & Financial Services , by Region USD Million (2016-2021)
  • Table 11. Social Media IT & Telecommunications , by Region USD Million (2016-2021)
  • Table 12. Social Media Retail , by Region USD Million (2016-2021)
  • Table 13. Social Media Life Sciences (Healthcare) , by Region USD Million (2016-2021)
  • Table 14. Social Media Government Services , by Region USD Million (2016-2021)
  • Table 15. Social Media Media & Entertainment , by Region USD Million (2016-2021)
  • Table 16. Social Media Utilities , by Region USD Million (2016-2021)
  • Table 17. Social Media Transportation & Logistics , by Region USD Million (2016-2021)
  • Table 18. Social Media Other End Users , by Region USD Million (2016-2021)
  • Table 19. Social Media: by Mode of Deployment(USD Million)
  • Table 20. Social Media On-premise , by Region USD Million (2016-2021)
  • Table 21. Social Media On-demand , by Region USD Million (2016-2021)
  • Table 22. Social Media: by Component(USD Million)
  • Table 23. Social Media Monitoring , by Region USD Million (2016-2021)
  • Table 24. Social Media Measurements , by Region USD Million (2016-2021)
  • Table 25. Social Media Analytics and Insights , by Region USD Million (2016-2021)
  • Table 26. South America Social Media, by Country USD Million (2016-2021)
  • Table 27. South America Social Media, by Type USD Million (2016-2021)
  • Table 28. South America Social Media, by Application USD Million (2016-2021)
  • Table 29. South America Social Media, by End users USD Million (2016-2021)
  • Table 30. South America Social Media, by Mode of Deployment USD Million (2016-2021)
  • Table 31. South America Social Media, by Component USD Million (2016-2021)
  • Table 32. Brazil Social Media, by Type USD Million (2016-2021)
  • Table 33. Brazil Social Media, by Application USD Million (2016-2021)
  • Table 34. Brazil Social Media, by End users USD Million (2016-2021)
  • Table 35. Brazil Social Media, by Mode of Deployment USD Million (2016-2021)
  • Table 36. Brazil Social Media, by Component USD Million (2016-2021)
  • Table 37. Argentina Social Media, by Type USD Million (2016-2021)
  • Table 38. Argentina Social Media, by Application USD Million (2016-2021)
  • Table 39. Argentina Social Media, by End users USD Million (2016-2021)
  • Table 40. Argentina Social Media, by Mode of Deployment USD Million (2016-2021)
  • Table 41. Argentina Social Media, by Component USD Million (2016-2021)
  • Table 42. Rest of South America Social Media, by Type USD Million (2016-2021)
  • Table 43. Rest of South America Social Media, by Application USD Million (2016-2021)
  • Table 44. Rest of South America Social Media, by End users USD Million (2016-2021)
  • Table 45. Rest of South America Social Media, by Mode of Deployment USD Million (2016-2021)
  • Table 46. Rest of South America Social Media, by Component USD Million (2016-2021)
  • Table 47. Asia Pacific Social Media, by Country USD Million (2016-2021)
  • Table 48. Asia Pacific Social Media, by Type USD Million (2016-2021)
  • Table 49. Asia Pacific Social Media, by Application USD Million (2016-2021)
  • Table 50. Asia Pacific Social Media, by End users USD Million (2016-2021)
  • Table 51. Asia Pacific Social Media, by Mode of Deployment USD Million (2016-2021)
  • Table 52. Asia Pacific Social Media, by Component USD Million (2016-2021)
  • Table 53. China Social Media, by Type USD Million (2016-2021)
  • Table 54. China Social Media, by Application USD Million (2016-2021)
  • Table 55. China Social Media, by End users USD Million (2016-2021)
  • Table 56. China Social Media, by Mode of Deployment USD Million (2016-2021)
  • Table 57. China Social Media, by Component USD Million (2016-2021)
  • Table 58. Japan Social Media, by Type USD Million (2016-2021)
  • Table 59. Japan Social Media, by Application USD Million (2016-2021)
  • Table 60. Japan Social Media, by End users USD Million (2016-2021)
  • Table 61. Japan Social Media, by Mode of Deployment USD Million (2016-2021)
  • Table 62. Japan Social Media, by Component USD Million (2016-2021)
  • Table 63. India Social Media, by Type USD Million (2016-2021)
  • Table 64. India Social Media, by Application USD Million (2016-2021)
  • Table 65. India Social Media, by End users USD Million (2016-2021)
  • Table 66. India Social Media, by Mode of Deployment USD Million (2016-2021)
  • Table 67. India Social Media, by Component USD Million (2016-2021)
  • Table 68. South Korea Social Media, by Type USD Million (2016-2021)
  • Table 69. South Korea Social Media, by Application USD Million (2016-2021)
  • Table 70. South Korea Social Media, by End users USD Million (2016-2021)
  • Table 71. South Korea Social Media, by Mode of Deployment USD Million (2016-2021)
  • Table 72. South Korea Social Media, by Component USD Million (2016-2021)
  • Table 73. Taiwan Social Media, by Type USD Million (2016-2021)
  • Table 74. Taiwan Social Media, by Application USD Million (2016-2021)
  • Table 75. Taiwan Social Media, by End users USD Million (2016-2021)
  • Table 76. Taiwan Social Media, by Mode of Deployment USD Million (2016-2021)
  • Table 77. Taiwan Social Media, by Component USD Million (2016-2021)
  • Table 78. Australia Social Media, by Type USD Million (2016-2021)
  • Table 79. Australia Social Media, by Application USD Million (2016-2021)
  • Table 80. Australia Social Media, by End users USD Million (2016-2021)
  • Table 81. Australia Social Media, by Mode of Deployment USD Million (2016-2021)
  • Table 82. Australia Social Media, by Component USD Million (2016-2021)
  • Table 83. Rest of Asia-Pacific Social Media, by Type USD Million (2016-2021)
  • Table 84. Rest of Asia-Pacific Social Media, by Application USD Million (2016-2021)
  • Table 85. Rest of Asia-Pacific Social Media, by End users USD Million (2016-2021)
  • Table 86. Rest of Asia-Pacific Social Media, by Mode of Deployment USD Million (2016-2021)
  • Table 87. Rest of Asia-Pacific Social Media, by Component USD Million (2016-2021)
  • Table 88. Europe Social Media, by Country USD Million (2016-2021)
  • Table 89. Europe Social Media, by Type USD Million (2016-2021)
  • Table 90. Europe Social Media, by Application USD Million (2016-2021)
  • Table 91. Europe Social Media, by End users USD Million (2016-2021)
  • Table 92. Europe Social Media, by Mode of Deployment USD Million (2016-2021)
  • Table 93. Europe Social Media, by Component USD Million (2016-2021)
  • Table 94. Germany Social Media, by Type USD Million (2016-2021)
  • Table 95. Germany Social Media, by Application USD Million (2016-2021)
  • Table 96. Germany Social Media, by End users USD Million (2016-2021)
  • Table 97. Germany Social Media, by Mode of Deployment USD Million (2016-2021)
  • Table 98. Germany Social Media, by Component USD Million (2016-2021)
  • Table 99. France Social Media, by Type USD Million (2016-2021)
  • Table 100. France Social Media, by Application USD Million (2016-2021)
  • Table 101. France Social Media, by End users USD Million (2016-2021)
  • Table 102. France Social Media, by Mode of Deployment USD Million (2016-2021)
  • Table 103. France Social Media, by Component USD Million (2016-2021)
  • Table 104. Italy Social Media, by Type USD Million (2016-2021)
  • Table 105. Italy Social Media, by Application USD Million (2016-2021)
  • Table 106. Italy Social Media, by End users USD Million (2016-2021)
  • Table 107. Italy Social Media, by Mode of Deployment USD Million (2016-2021)
  • Table 108. Italy Social Media, by Component USD Million (2016-2021)
  • Table 109. United Kingdom Social Media, by Type USD Million (2016-2021)
  • Table 110. United Kingdom Social Media, by Application USD Million (2016-2021)
  • Table 111. United Kingdom Social Media, by End users USD Million (2016-2021)
  • Table 112. United Kingdom Social Media, by Mode of Deployment USD Million (2016-2021)
  • Table 113. United Kingdom Social Media, by Component USD Million (2016-2021)
  • Table 114. Russia Social Media, by Type USD Million (2016-2021)
  • Table 115. Russia Social Media, by Application USD Million (2016-2021)
  • Table 116. Russia Social Media, by End users USD Million (2016-2021)
  • Table 117. Russia Social Media, by Mode of Deployment USD Million (2016-2021)
  • Table 118. Russia Social Media, by Component USD Million (2016-2021)
  • Table 119. Rest of Europe Social Media, by Type USD Million (2016-2021)
  • Table 120. Rest of Europe Social Media, by Application USD Million (2016-2021)
  • Table 121. Rest of Europe Social Media, by End users USD Million (2016-2021)
  • Table 122. Rest of Europe Social Media, by Mode of Deployment USD Million (2016-2021)
  • Table 123. Rest of Europe Social Media, by Component USD Million (2016-2021)
  • Table 124. MEA Social Media, by Country USD Million (2016-2021)
  • Table 125. MEA Social Media, by Type USD Million (2016-2021)
  • Table 126. MEA Social Media, by Application USD Million (2016-2021)
  • Table 127. MEA Social Media, by End users USD Million (2016-2021)
  • Table 128. MEA Social Media, by Mode of Deployment USD Million (2016-2021)
  • Table 129. MEA Social Media, by Component USD Million (2016-2021)
  • Table 130. Middle East Social Media, by Type USD Million (2016-2021)
  • Table 131. Middle East Social Media, by Application USD Million (2016-2021)
  • Table 132. Middle East Social Media, by End users USD Million (2016-2021)
  • Table 133. Middle East Social Media, by Mode of Deployment USD Million (2016-2021)
  • Table 134. Middle East Social Media, by Component USD Million (2016-2021)
  • Table 135. Africa Social Media, by Type USD Million (2016-2021)
  • Table 136. Africa Social Media, by Application USD Million (2016-2021)
  • Table 137. Africa Social Media, by End users USD Million (2016-2021)
  • Table 138. Africa Social Media, by Mode of Deployment USD Million (2016-2021)
  • Table 139. Africa Social Media, by Component USD Million (2016-2021)
  • Table 140. North America Social Media, by Country USD Million (2016-2021)
  • Table 141. North America Social Media, by Type USD Million (2016-2021)
  • Table 142. North America Social Media, by Application USD Million (2016-2021)
  • Table 143. North America Social Media, by End users USD Million (2016-2021)
  • Table 144. North America Social Media, by Mode of Deployment USD Million (2016-2021)
  • Table 145. North America Social Media, by Component USD Million (2016-2021)
  • Table 146. United States Social Media, by Type USD Million (2016-2021)
  • Table 147. United States Social Media, by Application USD Million (2016-2021)
  • Table 148. United States Social Media, by End users USD Million (2016-2021)
  • Table 149. United States Social Media, by Mode of Deployment USD Million (2016-2021)
  • Table 150. United States Social Media, by Component USD Million (2016-2021)
  • Table 151. Canada Social Media, by Type USD Million (2016-2021)
  • Table 152. Canada Social Media, by Application USD Million (2016-2021)
  • Table 153. Canada Social Media, by End users USD Million (2016-2021)
  • Table 154. Canada Social Media, by Mode of Deployment USD Million (2016-2021)
  • Table 155. Canada Social Media, by Component USD Million (2016-2021)
  • Table 156. Mexico Social Media, by Type USD Million (2016-2021)
  • Table 157. Mexico Social Media, by Application USD Million (2016-2021)
  • Table 158. Mexico Social Media, by End users USD Million (2016-2021)
  • Table 159. Mexico Social Media, by Mode of Deployment USD Million (2016-2021)
  • Table 160. Mexico Social Media, by Component USD Million (2016-2021)
  • Table 161. Social Media: by Type(USD/Units)
  • Table 162. Company Basic Information, Sales Area and Its Competitors
  • Table 163. Company Basic Information, Sales Area and Its Competitors
  • Table 164. Company Basic Information, Sales Area and Its Competitors
  • Table 165. Company Basic Information, Sales Area and Its Competitors
  • Table 166. Company Basic Information, Sales Area and Its Competitors
  • Table 167. Company Basic Information, Sales Area and Its Competitors
  • Table 168. Company Basic Information, Sales Area and Its Competitors
  • Table 169. Company Basic Information, Sales Area and Its Competitors
  • Table 170. Company Basic Information, Sales Area and Its Competitors
  • Table 171. Company Basic Information, Sales Area and Its Competitors
  • Table 172. Social Media: by Type(USD Million)
  • Table 173. Social Media Enterprise Social Media , by Region USD Million (2022-2027)
  • Table 174. Social Media Consumer Social Media , by Region USD Million (2022-2027)
  • Table 175. Social Media: by Application(USD Million)
  • Table 176. Social Media Customer service , by Region USD Million (2022-2027)
  • Table 177. Social Media Public relations , by Region USD Million (2022-2027)
  • Table 178. Social Media Promotions , by Region USD Million (2022-2027)
  • Table 179. Social Media Advertising , by Region USD Million (2022-2027)
  • Table 180. Social Media: by End users(USD Million)
  • Table 181. Social Media Banking & Financial Services , by Region USD Million (2022-2027)
  • Table 182. Social Media IT & Telecommunications , by Region USD Million (2022-2027)
  • Table 183. Social Media Retail , by Region USD Million (2022-2027)
  • Table 184. Social Media Life Sciences (Healthcare) , by Region USD Million (2022-2027)
  • Table 185. Social Media Government Services , by Region USD Million (2022-2027)
  • Table 186. Social Media Media & Entertainment , by Region USD Million (2022-2027)
  • Table 187. Social Media Utilities , by Region USD Million (2022-2027)
  • Table 188. Social Media Transportation & Logistics , by Region USD Million (2022-2027)
  • Table 189. Social Media Other End Users , by Region USD Million (2022-2027)
  • Table 190. Social Media: by Mode of Deployment(USD Million)
  • Table 191. Social Media On-premise , by Region USD Million (2022-2027)
  • Table 192. Social Media On-demand , by Region USD Million (2022-2027)
  • Table 193. Social Media: by Component(USD Million)
  • Table 194. Social Media Monitoring , by Region USD Million (2022-2027)
  • Table 195. Social Media Measurements , by Region USD Million (2022-2027)
  • Table 196. Social Media Analytics and Insights , by Region USD Million (2022-2027)
  • Table 197. South America Social Media, by Country USD Million (2022-2027)
  • Table 198. South America Social Media, by Type USD Million (2022-2027)
  • Table 199. South America Social Media, by Application USD Million (2022-2027)
  • Table 200. South America Social Media, by End users USD Million (2022-2027)
  • Table 201. South America Social Media, by Mode of Deployment USD Million (2022-2027)
  • Table 202. South America Social Media, by Component USD Million (2022-2027)
  • Table 203. Brazil Social Media, by Type USD Million (2022-2027)
  • Table 204. Brazil Social Media, by Application USD Million (2022-2027)
  • Table 205. Brazil Social Media, by End users USD Million (2022-2027)
  • Table 206. Brazil Social Media, by Mode of Deployment USD Million (2022-2027)
  • Table 207. Brazil Social Media, by Component USD Million (2022-2027)
  • Table 208. Argentina Social Media, by Type USD Million (2022-2027)
  • Table 209. Argentina Social Media, by Application USD Million (2022-2027)
  • Table 210. Argentina Social Media, by End users USD Million (2022-2027)
  • Table 211. Argentina Social Media, by Mode of Deployment USD Million (2022-2027)
  • Table 212. Argentina Social Media, by Component USD Million (2022-2027)
  • Table 213. Rest of South America Social Media, by Type USD Million (2022-2027)
  • Table 214. Rest of South America Social Media, by Application USD Million (2022-2027)
  • Table 215. Rest of South America Social Media, by End users USD Million (2022-2027)
  • Table 216. Rest of South America Social Media, by Mode of Deployment USD Million (2022-2027)
  • Table 217. Rest of South America Social Media, by Component USD Million (2022-2027)
  • Table 218. Asia Pacific Social Media, by Country USD Million (2022-2027)
  • Table 219. Asia Pacific Social Media, by Type USD Million (2022-2027)
  • Table 220. Asia Pacific Social Media, by Application USD Million (2022-2027)
  • Table 221. Asia Pacific Social Media, by End users USD Million (2022-2027)
  • Table 222. Asia Pacific Social Media, by Mode of Deployment USD Million (2022-2027)
  • Table 223. Asia Pacific Social Media, by Component USD Million (2022-2027)
  • Table 224. China Social Media, by Type USD Million (2022-2027)
  • Table 225. China Social Media, by Application USD Million (2022-2027)
  • Table 226. China Social Media, by End users USD Million (2022-2027)
  • Table 227. China Social Media, by Mode of Deployment USD Million (2022-2027)
  • Table 228. China Social Media, by Component USD Million (2022-2027)
  • Table 229. Japan Social Media, by Type USD Million (2022-2027)
  • Table 230. Japan Social Media, by Application USD Million (2022-2027)
  • Table 231. Japan Social Media, by End users USD Million (2022-2027)
  • Table 232. Japan Social Media, by Mode of Deployment USD Million (2022-2027)
  • Table 233. Japan Social Media, by Component USD Million (2022-2027)
  • Table 234. India Social Media, by Type USD Million (2022-2027)
  • Table 235. India Social Media, by Application USD Million (2022-2027)
  • Table 236. India Social Media, by End users USD Million (2022-2027)
  • Table 237. India Social Media, by Mode of Deployment USD Million (2022-2027)
  • Table 238. India Social Media, by Component USD Million (2022-2027)
  • Table 239. South Korea Social Media, by Type USD Million (2022-2027)
  • Table 240. South Korea Social Media, by Application USD Million (2022-2027)
  • Table 241. South Korea Social Media, by End users USD Million (2022-2027)
  • Table 242. South Korea Social Media, by Mode of Deployment USD Million (2022-2027)
  • Table 243. South Korea Social Media, by Component USD Million (2022-2027)
  • Table 244. Taiwan Social Media, by Type USD Million (2022-2027)
  • Table 245. Taiwan Social Media, by Application USD Million (2022-2027)
  • Table 246. Taiwan Social Media, by End users USD Million (2022-2027)
  • Table 247. Taiwan Social Media, by Mode of Deployment USD Million (2022-2027)
  • Table 248. Taiwan Social Media, by Component USD Million (2022-2027)
  • Table 249. Australia Social Media, by Type USD Million (2022-2027)
  • Table 250. Australia Social Media, by Application USD Million (2022-2027)
  • Table 251. Australia Social Media, by End users USD Million (2022-2027)
  • Table 252. Australia Social Media, by Mode of Deployment USD Million (2022-2027)
  • Table 253. Australia Social Media, by Component USD Million (2022-2027)
  • Table 254. Rest of Asia-Pacific Social Media, by Type USD Million (2022-2027)
  • Table 255. Rest of Asia-Pacific Social Media, by Application USD Million (2022-2027)
  • Table 256. Rest of Asia-Pacific Social Media, by End users USD Million (2022-2027)
  • Table 257. Rest of Asia-Pacific Social Media, by Mode of Deployment USD Million (2022-2027)
  • Table 258. Rest of Asia-Pacific Social Media, by Component USD Million (2022-2027)
  • Table 259. Europe Social Media, by Country USD Million (2022-2027)
  • Table 260. Europe Social Media, by Type USD Million (2022-2027)
  • Table 261. Europe Social Media, by Application USD Million (2022-2027)
  • Table 262. Europe Social Media, by End users USD Million (2022-2027)
  • Table 263. Europe Social Media, by Mode of Deployment USD Million (2022-2027)
  • Table 264. Europe Social Media, by Component USD Million (2022-2027)
  • Table 265. Germany Social Media, by Type USD Million (2022-2027)
  • Table 266. Germany Social Media, by Application USD Million (2022-2027)
  • Table 267. Germany Social Media, by End users USD Million (2022-2027)
  • Table 268. Germany Social Media, by Mode of Deployment USD Million (2022-2027)
  • Table 269. Germany Social Media, by Component USD Million (2022-2027)
  • Table 270. France Social Media, by Type USD Million (2022-2027)
  • Table 271. France Social Media, by Application USD Million (2022-2027)
  • Table 272. France Social Media, by End users USD Million (2022-2027)
  • Table 273. France Social Media, by Mode of Deployment USD Million (2022-2027)
  • Table 274. France Social Media, by Component USD Million (2022-2027)
  • Table 275. Italy Social Media, by Type USD Million (2022-2027)
  • Table 276. Italy Social Media, by Application USD Million (2022-2027)
  • Table 277. Italy Social Media, by End users USD Million (2022-2027)
  • Table 278. Italy Social Media, by Mode of Deployment USD Million (2022-2027)
  • Table 279. Italy Social Media, by Component USD Million (2022-2027)
  • Table 280. United Kingdom Social Media, by Type USD Million (2022-2027)
  • Table 281. United Kingdom Social Media, by Application USD Million (2022-2027)
  • Table 282. United Kingdom Social Media, by End users USD Million (2022-2027)
  • Table 283. United Kingdom Social Media, by Mode of Deployment USD Million (2022-2027)
  • Table 284. United Kingdom Social Media, by Component USD Million (2022-2027)
  • Table 285. Russia Social Media, by Type USD Million (2022-2027)
  • Table 286. Russia Social Media, by Application USD Million (2022-2027)
  • Table 287. Russia Social Media, by End users USD Million (2022-2027)
  • Table 288. Russia Social Media, by Mode of Deployment USD Million (2022-2027)
  • Table 289. Russia Social Media, by Component USD Million (2022-2027)
  • Table 290. Rest of Europe Social Media, by Type USD Million (2022-2027)
  • Table 291. Rest of Europe Social Media, by Application USD Million (2022-2027)
  • Table 292. Rest of Europe Social Media, by End users USD Million (2022-2027)
  • Table 293. Rest of Europe Social Media, by Mode of Deployment USD Million (2022-2027)
  • Table 294. Rest of Europe Social Media, by Component USD Million (2022-2027)
  • Table 295. MEA Social Media, by Country USD Million (2022-2027)
  • Table 296. MEA Social Media, by Type USD Million (2022-2027)
  • Table 297. MEA Social Media, by Application USD Million (2022-2027)
  • Table 298. MEA Social Media, by End users USD Million (2022-2027)
  • Table 299. MEA Social Media, by Mode of Deployment USD Million (2022-2027)
  • Table 300. MEA Social Media, by Component USD Million (2022-2027)
  • Table 301. Middle East Social Media, by Type USD Million (2022-2027)
  • Table 302. Middle East Social Media, by Application USD Million (2022-2027)
  • Table 303. Middle East Social Media, by End users USD Million (2022-2027)
  • Table 304. Middle East Social Media, by Mode of Deployment USD Million (2022-2027)
  • Table 305. Middle East Social Media, by Component USD Million (2022-2027)
  • Table 306. Africa Social Media, by Type USD Million (2022-2027)
  • Table 307. Africa Social Media, by Application USD Million (2022-2027)
  • Table 308. Africa Social Media, by End users USD Million (2022-2027)
  • Table 309. Africa Social Media, by Mode of Deployment USD Million (2022-2027)
  • Table 310. Africa Social Media, by Component USD Million (2022-2027)
  • Table 311. North America Social Media, by Country USD Million (2022-2027)
  • Table 312. North America Social Media, by Type USD Million (2022-2027)
  • Table 313. North America Social Media, by Application USD Million (2022-2027)
  • Table 314. North America Social Media, by End users USD Million (2022-2027)
  • Table 315. North America Social Media, by Mode of Deployment USD Million (2022-2027)
  • Table 316. North America Social Media, by Component USD Million (2022-2027)
  • Table 317. United States Social Media, by Type USD Million (2022-2027)
  • Table 318. United States Social Media, by Application USD Million (2022-2027)
  • Table 319. United States Social Media, by End users USD Million (2022-2027)
  • Table 320. United States Social Media, by Mode of Deployment USD Million (2022-2027)
  • Table 321. United States Social Media, by Component USD Million (2022-2027)
  • Table 322. Canada Social Media, by Type USD Million (2022-2027)
  • Table 323. Canada Social Media, by Application USD Million (2022-2027)
  • Table 324. Canada Social Media, by End users USD Million (2022-2027)
  • Table 325. Canada Social Media, by Mode of Deployment USD Million (2022-2027)
  • Table 326. Canada Social Media, by Component USD Million (2022-2027)
  • Table 327. Mexico Social Media, by Type USD Million (2022-2027)
  • Table 328. Mexico Social Media, by Application USD Million (2022-2027)
  • Table 329. Mexico Social Media, by End users USD Million (2022-2027)
  • Table 330. Mexico Social Media, by Mode of Deployment USD Million (2022-2027)
  • Table 331. Mexico Social Media, by Component USD Million (2022-2027)
  • Table 332. Social Media: by Type(USD/Units)
  • Table 333. Research Programs/Design for This Report
  • Table 334. Key Data Information from Secondary Sources
  • Table 335. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Social Media: by Type USD Million (2016-2021)
  • Figure 5. Global Social Media: by Application USD Million (2016-2021)
  • Figure 6. Global Social Media: by End users USD Million (2016-2021)
  • Figure 7. Global Social Media: by Mode of Deployment USD Million (2016-2021)
  • Figure 8. Global Social Media: by Component USD Million (2016-2021)
  • Figure 9. South America Social Media Share (%), by Country
  • Figure 10. Asia Pacific Social Media Share (%), by Country
  • Figure 11. Europe Social Media Share (%), by Country
  • Figure 12. MEA Social Media Share (%), by Country
  • Figure 13. North America Social Media Share (%), by Country
  • Figure 14. Global Social Media: by Type USD/Units (2016-2021)
  • Figure 15. Global Social Media share by Players 2021 (%)
  • Figure 16. Global Social Media share by Players (Top 3) 2021(%)
  • Figure 17. Global Social Media share by Players (Top 5) 2021(%)
  • Figure 18. BCG Matrix for key Companies
  • Figure 19. Facebook (United States) Revenue, Net Income and Gross profit
  • Figure 20. Facebook (United States) Revenue: by Geography 2021
  • Figure 21. WhatsApp (United States) Revenue, Net Income and Gross profit
  • Figure 22. WhatsApp (United States) Revenue: by Geography 2021
  • Figure 23. Facebook Messenger (United States) Revenue, Net Income and Gross profit
  • Figure 24. Facebook Messenger (United States) Revenue: by Geography 2021
  • Figure 25. Twitter (United States) Revenue, Net Income and Gross profit
  • Figure 26. Twitter (United States) Revenue: by Geography 2021
  • Figure 27. YouTube (United States) Revenue, Net Income and Gross profit
  • Figure 28. YouTube (United States) Revenue: by Geography 2021
  • Figure 29. We Chat (China) Revenue, Net Income and Gross profit
  • Figure 30. We Chat (China) Revenue: by Geography 2021
  • Figure 31. Instagram (United States) Revenue, Net Income and Gross profit
  • Figure 32. Instagram (United States) Revenue: by Geography 2021
  • Figure 33. Snapchat (United States) Revenue, Net Income and Gross profit
  • Figure 34. Snapchat (United States) Revenue: by Geography 2021
  • Figure 35. Skype (United States) Revenue, Net Income and Gross profit
  • Figure 36. Skype (United States) Revenue: by Geography 2021
  • Figure 37. Viber (Israel) Revenue, Net Income and Gross profit
  • Figure 38. Viber (Israel) Revenue: by Geography 2021
  • Figure 39. Global Social Media: by Type USD Million (2022-2027)
  • Figure 40. Global Social Media: by Application USD Million (2022-2027)
  • Figure 41. Global Social Media: by End users USD Million (2022-2027)
  • Figure 42. Global Social Media: by Mode of Deployment USD Million (2022-2027)
  • Figure 43. Global Social Media: by Component USD Million (2022-2027)
  • Figure 44. South America Social Media Share (%), by Country
  • Figure 45. Asia Pacific Social Media Share (%), by Country
  • Figure 46. Europe Social Media Share (%), by Country
  • Figure 47. MEA Social Media Share (%), by Country
  • Figure 48. North America Social Media Share (%), by Country
  • Figure 49. Global Social Media: by Type USD/Units (2022-2027)
List of companies from research coverage that are profiled in the study
  • Facebook (United States)
  • WhatsApp (United States)
  • Facebook Messenger (United States)
  • Twitter (United States)
  • YouTube (United States)
  • We Chat (China)
  • Instagram (United States)
  • Snapchat (United States)
  • Skype (United States)
  • Viber (Israel)
Additional players considered in the study are as follows:
LinkedIn (United States) , Google+(United States) , Meet up (United States)
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Key Highlights of Report


Mar 2022 234 Pages 96 Tables Base Year: 2021 Coverage: 15+ Companies; 18 Countries

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Frequently Asked Questions (FAQ):

The Social Media market is expected to see a CAGR of % during projected year 2021 to 2027.
Top performing companies in the Global Social Media market are Facebook (United States), WhatsApp (United States), Facebook Messenger (United States), Twitter (United States), YouTube (United States), We Chat (China), Instagram (United States), Snapchat (United States), Skype (United States) and Viber (Israel), to name a few.
Consumer is dominating segment of Social Media Market in 2021.

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