What is Vitamin & Mineral Supplement Market?
Vitamin and mineral supplements contains various nutrients that are present in food. These are available in pills, chewable tablets, powders and liquids. These vitamins and minerals include vitamin C, B, calcium, copper, iron, potassium, Zinc and phosphorous. In addition, it also contains the fat soluble vitamins that are stored in the cells and does not pass out of the body. Since, these are the vital micro nutrients that is required by the organism is small amounts, the demand for the vitamin and mineral supplements are increasing.
The market study is being classified by Type (Vitamin A, Vitamin B, Vitamin C, Vitamin E, Calcium, Iron, Magnesium, Zinc and Others), by Application (Food & Beverage, Supplements, Pharmaceuticals, Animal Feed and Others) and major geographies with country level break-up.
General Nutrition Centers, Inc. (United States), AMWAY (United States), Puritan’s Pride (United States), Pharmavite (United States), Jamieson (Canada), Webber Naturals (Canada), Pfizer Inc. (United States), Daiichi Sankyo (Japan), Eisai (Japan) and Salus-Haus (Germany) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are DSM (Netherlands), CSPC Pharmaceutical Group (China) and Sanofi China (France).
Research Analyst at AMA predicts that United States Players will contribute to the maximum growth of Global Vitamin & Mineral Supplement market throughout the predicted period.
Segment Analysis
Analyst at AMA have segmented the market study of Global Vitamin & Mineral Supplement market by Type, Application and Region.
On the basis of geography, the market of Vitamin & Mineral Supplement has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Rising awareness pet nutrition is increasing the demand of vitamins and minerals premixes. In sufficient nutrition causes infertility, low milk yields and other health issues in animals. Hence, the dietary supplements covers the deficiency which improves the health. These advantage is propelling the market growth
Market Trend
- Offerings of Customised Multi Vitamin and Mineral Supplement
- Rising Inclination of Individuals towards the Health Foods
Opportunities
- Growing Concerns about the Medical Ailments Such as Cardiac Disorders
- High Demand of Balanced Nutrition by the Consumers
Challenges
- Increasing Availability of Counterfeit Products
Market Leaders and some development strategies
In January 2018, Daiichi Sankyo Company, Limited has announced that it has acquired its own shares based on the provisions of 156 of the companies act.
Key Target Audience
Manufacturers, Raw Material Suppliers, Distributors and Traders, Research Organisations, Government Agencies and Organisations