Global Transactional Email Software Market Overview:
Transactional email software refers to a program that sends emails as a response to some pre-established action taken by the recipient. The software sends emails on behalf of the company to its clients or customers or any other relevant person in response to some action like welcome email after opening an account on social media, OTP mails, payment competition mails, etc. As more and more businesses are coming online; demand for transactional email software is increasing. Some of the players profiled in the study are Sendinblue (France), Netcore (India), Twilio (United States), Zoho (India), Mailgun (United States), Emarsys (Austria), SMTP2GO (New Zealand), GetResponse (Poland), WebEngage (India), MailChimp (United States) and Amazon (United States).
On the basis of geography, the market of Transactional Email Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End Users, the sub-segment i.e. Marketers will boost the Transactional Email Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud-Based will boost the Transactional Email Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Features, the sub-segment i.e. Signup Forms will boost the Transactional Email Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Rising Number of Online Businesses Requires Online Promotions and Reachability
- Increasing Demand for Email Automation for Marketing
- Growing Demand of Transactional Email Software for Providing Business and Social Media Updates
- Rising Use of AI to Make Audience Targeting Better
- Rising Privacy-Related Concerns Associated with Transactional Email Software
- Surging Demand for Online Marketing Among Small Size Businesses will Boost the Transactional Email Software Market
- Transactional Mails Getting Filtered to Junk or Spam Folders
- Changing Email Client Policies are Hindering the Transactional Email Software Market
Key Market Developments:
United States Federal Trade Commission has CAN-SPAM act or online advertising and marketing. CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.
Target Audience:Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Government Regulatory and Research Organizations, End-Use Industries and Others
Major Objectives Focused through this Study To define, describe, and forecast the Global Transactional Email Software market on the basis of product  , application [Individual, SMEs and Large Enterprises], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Transactional Email Software market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Transactional Email Software industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Players which are also part of the research are .
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Transactional Email Software market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.