Programmatic Advertising research

Programmatic Advertising Comprehensive Study by By End Use Industry (Education, Media & Enterprises, Retail & Travel, Others), By Types (Display Ads, Video Ads, Social Ads, Audio Ads, Native Ads, Digital Out-of-Home Ads), By Devices (Mobile, Desktop) Players and Region - Global Market Outlook to 2028

Programmatic Advertising Market by XX Submarkets | Forecast Years 2023-2028  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
Global Programmatic Advertising Market Overview:
Programmatic advertising is the process of automatically buying and selling digital advertising space. Before programmatic advertising, ordering, setting up, and reporting on ads all had to be carried out manually. The process is streamlined through programmatic advertising, making it more effective and efficient. Programmatic platforms have built up their ad inventory and database. Increasing Demand from SMEs for programmatic advertising for the branding of products or services boosts the programmatic advertising market.

AttributesDetails
Study Period2018-2028
Base Year2022
Forecast Period2023-2028
Historical Period2018-2022
UnitValue (USD Million)
Customization ScopeAvail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility


Influencing Trend:
Increasing Demand for Technological Advancement such as Digital Out-of-Home (DOOH) Ads

Market Growth Drivers:
Increasing Demand from SMEs for Programmatic Advertising for Branding of Products or Services., Growing Popularity of Streaming Music Services and the Increasing Number of People Listening to Podcasts, Increase in the Platform for the Mobile Marketing and Rising Acceptance Of Digital Video Consumption Like Amazon Prime, Netflix, etc.

Challenges:
Lack of potentials Reaching Out to the Right Targeted Audience, The dearth of Skilled Operators and Lack of Transparency in Pricing and Costs

Restraints:
Increasing Issues with Transparency and Advertisment Fraud

Opportunities:
The popularity of Social Media Contributing to the Growing Programmatic Advertising Platform

Competitive Landscape:
Programmatic Advertising is a fragmented market due to the presence of a large number of established competitors. The key players are highly focused on developing and innovating new strategies to maintain their market position and customer base. The companies are also planning strategic activities like partnerships, collaboration, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge.
Some of the key players profiled in the report are Amazon (United States), The Trade Desk (United States), PubMatic (United States), Media Match (United States), AdRoll (United States), Xandr (United States), Adobe (United States), SmartyAds LLP (United States) and Google Marketing Platform (United States). Additionally, following companies can also be profiled that are part of our coverage like Kedet (India), MediaMath (United States), Amobee (United States), Digilant (United States) and Disruptive Advertising (United States). Considering Market by By End Use Industry, the sub-segment i.e. Education will boost the Programmatic Advertising market. Considering Market by By Types, the sub-segment i.e. Display Ads will boost the Programmatic Advertising market. Considering Market by By Devices, the sub-segment i.e. Mobile will boost the Programmatic Advertising market.

Latest Market Insights:
In May 2023, Microsoft Ad solution Acquired Xandr Ad, Xandr’s technology improve Microsoft’s digital advertising solutions. They did it so by providing a more comprehensive view of the user experience. Although still early days, the acquisition put Microsoft on the digital advertising map.

In April 2023, Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the Q1 2023 Supply-Side Platform (SSP) Global Market Share Rankings for both Connected TV (CTV) and mobile in-app. The rankings feature the top SSPs by open programmatic advertising market share for apps across the Roku and Amazon Fire TV app stores. and In October 2022, AmazonAMZN announced numerous new advertising features at its unboxed event in New York. Observing the overall improvement shows the roadmap that Amazon is holding close to its chest. Advertising revenue is lucrative and represents a financial bright spot for the company as the retailer appears to be bracing for economic headwinds.

What Can be Explored with the Programmatic Advertising Market Study
 Gain Market Understanding
 Identify Growth Opportunities
 Analyze and Measure the Global Programmatic Advertising Market by Identifying Investment across various Industry Verticals
 Understand the Trends that will drive Future Changes in Programmatic Advertising
 Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals

Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Programmatic Advertising market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Programmatic Advertising market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.

Report Objectives / Segmentation Covered

By By End Use Industry
  • Education
  • Media & Enterprises
  • Retail & Travel
  • Others

By By Types
  • Display Ads
  • Video Ads
  • Social Ads
  • Audio Ads
  • Native Ads
  • Digital Out-of-Home Ads

By By Devices
  • Mobile
  • Desktop

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Increasing Demand from SMEs for Programmatic Advertising for Branding of Products or Services.
      • 3.2.2. Growing Popularity of Streaming Music Services and the Increasing Number of People Listening to Podcasts
      • 3.2.3. Increase in the Platform for the Mobile Marketing
      • 3.2.4. Rising Acceptance Of Digital Video Consumption Like Amazon Prime, Netflix, etc.
    • 3.3. Market Challenges
      • 3.3.1. Lack of potentials Reaching Out to the Right Targeted Audience
      • 3.3.2. The dearth of Skilled Operators
      • 3.3.3. Lack of Transparency in Pricing and Costs
    • 3.4. Market Trends
      • 3.4.1. Increasing Demand for Technological Advancement such as Digital Out-of-Home (DOOH) Ads
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Programmatic Advertising, by By End Use Industry, By Types, By Devices and Region (value) (2017-2022)
    • 5.1. Introduction
    • 5.2. Global Programmatic Advertising (Value)
      • 5.2.1. Global Programmatic Advertising by: By End Use Industry (Value)
        • 5.2.1.1. Education
        • 5.2.1.2. Media & Enterprises
        • 5.2.1.3. Retail & Travel
        • 5.2.1.4. Others
      • 5.2.2. Global Programmatic Advertising by: By Types (Value)
        • 5.2.2.1. Display Ads
        • 5.2.2.2. Video Ads
        • 5.2.2.3. Social Ads
        • 5.2.2.4. Audio Ads
        • 5.2.2.5. Native Ads
        • 5.2.2.6. Digital Out-of-Home Ads
      • 5.2.3. Global Programmatic Advertising by: By Devices (Value)
        • 5.2.3.1. Mobile
        • 5.2.3.2. Desktop
      • 5.2.4. Global Programmatic Advertising Region
        • 5.2.4.1. South America
          • 5.2.4.1.1. Brazil
          • 5.2.4.1.2. Argentina
          • 5.2.4.1.3. Rest of South America
        • 5.2.4.2. Asia Pacific
          • 5.2.4.2.1. China
          • 5.2.4.2.2. Japan
          • 5.2.4.2.3. India
          • 5.2.4.2.4. South Korea
          • 5.2.4.2.5. Taiwan
          • 5.2.4.2.6. Australia
          • 5.2.4.2.7. Rest of Asia-Pacific
        • 5.2.4.3. Europe
          • 5.2.4.3.1. Germany
          • 5.2.4.3.2. France
          • 5.2.4.3.3. Italy
          • 5.2.4.3.4. United Kingdom
          • 5.2.4.3.5. Netherlands
          • 5.2.4.3.6. Rest of Europe
        • 5.2.4.4. MEA
          • 5.2.4.4.1. Middle East
          • 5.2.4.4.2. Africa
        • 5.2.4.5. North America
          • 5.2.4.5.1. United States
          • 5.2.4.5.2. Canada
          • 5.2.4.5.3. Mexico
  • 6. Programmatic Advertising: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2022)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Amazon (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. The Trade Desk (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. PubMatic (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Media Match (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. AdRoll (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Xandr (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Adobe (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. SmartyAds LLP (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Google Marketing Platform (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
  • 7. Global Programmatic Advertising Sale, by By End Use Industry, By Types, By Devices and Region (value) (2023-2028)
    • 7.1. Introduction
    • 7.2. Global Programmatic Advertising (Value)
      • 7.2.1. Global Programmatic Advertising by: By End Use Industry (Value)
        • 7.2.1.1. Education
        • 7.2.1.2. Media & Enterprises
        • 7.2.1.3. Retail & Travel
        • 7.2.1.4. Others
      • 7.2.2. Global Programmatic Advertising by: By Types (Value)
        • 7.2.2.1. Display Ads
        • 7.2.2.2. Video Ads
        • 7.2.2.3. Social Ads
        • 7.2.2.4. Audio Ads
        • 7.2.2.5. Native Ads
        • 7.2.2.6. Digital Out-of-Home Ads
      • 7.2.3. Global Programmatic Advertising by: By Devices (Value)
        • 7.2.3.1. Mobile
        • 7.2.3.2. Desktop
      • 7.2.4. Global Programmatic Advertising Region
        • 7.2.4.1. South America
          • 7.2.4.1.1. Brazil
          • 7.2.4.1.2. Argentina
          • 7.2.4.1.3. Rest of South America
        • 7.2.4.2. Asia Pacific
          • 7.2.4.2.1. China
          • 7.2.4.2.2. Japan
          • 7.2.4.2.3. India
          • 7.2.4.2.4. South Korea
          • 7.2.4.2.5. Taiwan
          • 7.2.4.2.6. Australia
          • 7.2.4.2.7. Rest of Asia-Pacific
        • 7.2.4.3. Europe
          • 7.2.4.3.1. Germany
          • 7.2.4.3.2. France
          • 7.2.4.3.3. Italy
          • 7.2.4.3.4. United Kingdom
          • 7.2.4.3.5. Netherlands
          • 7.2.4.3.6. Rest of Europe
        • 7.2.4.4. MEA
          • 7.2.4.4.1. Middle East
          • 7.2.4.4.2. Africa
        • 7.2.4.5. North America
          • 7.2.4.5.1. United States
          • 7.2.4.5.2. Canada
          • 7.2.4.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Programmatic Advertising: by By End Use Industry(USD Million)
  • Table 2. Programmatic Advertising Education , by Region USD Million (2017-2022)
  • Table 3. Programmatic Advertising Media & Enterprises , by Region USD Million (2017-2022)
  • Table 4. Programmatic Advertising Retail & Travel , by Region USD Million (2017-2022)
  • Table 5. Programmatic Advertising Others , by Region USD Million (2017-2022)
  • Table 6. Programmatic Advertising: by By Types(USD Million)
  • Table 7. Programmatic Advertising Display Ads , by Region USD Million (2017-2022)
  • Table 8. Programmatic Advertising Video Ads , by Region USD Million (2017-2022)
  • Table 9. Programmatic Advertising Social Ads , by Region USD Million (2017-2022)
  • Table 10. Programmatic Advertising Audio Ads , by Region USD Million (2017-2022)
  • Table 11. Programmatic Advertising Native Ads , by Region USD Million (2017-2022)
  • Table 12. Programmatic Advertising Digital Out-of-Home Ads , by Region USD Million (2017-2022)
  • Table 13. Programmatic Advertising: by By Devices(USD Million)
  • Table 14. Programmatic Advertising Mobile , by Region USD Million (2017-2022)
  • Table 15. Programmatic Advertising Desktop , by Region USD Million (2017-2022)
  • Table 16. South America Programmatic Advertising, by Country USD Million (2017-2022)
  • Table 17. South America Programmatic Advertising, by By End Use Industry USD Million (2017-2022)
  • Table 18. South America Programmatic Advertising, by By Types USD Million (2017-2022)
  • Table 19. South America Programmatic Advertising, by By Devices USD Million (2017-2022)
  • Table 20. Brazil Programmatic Advertising, by By End Use Industry USD Million (2017-2022)
  • Table 21. Brazil Programmatic Advertising, by By Types USD Million (2017-2022)
  • Table 22. Brazil Programmatic Advertising, by By Devices USD Million (2017-2022)
  • Table 23. Argentina Programmatic Advertising, by By End Use Industry USD Million (2017-2022)
  • Table 24. Argentina Programmatic Advertising, by By Types USD Million (2017-2022)
  • Table 25. Argentina Programmatic Advertising, by By Devices USD Million (2017-2022)
  • Table 26. Rest of South America Programmatic Advertising, by By End Use Industry USD Million (2017-2022)
  • Table 27. Rest of South America Programmatic Advertising, by By Types USD Million (2017-2022)
  • Table 28. Rest of South America Programmatic Advertising, by By Devices USD Million (2017-2022)
  • Table 29. Asia Pacific Programmatic Advertising, by Country USD Million (2017-2022)
  • Table 30. Asia Pacific Programmatic Advertising, by By End Use Industry USD Million (2017-2022)
  • Table 31. Asia Pacific Programmatic Advertising, by By Types USD Million (2017-2022)
  • Table 32. Asia Pacific Programmatic Advertising, by By Devices USD Million (2017-2022)
  • Table 33. China Programmatic Advertising, by By End Use Industry USD Million (2017-2022)
  • Table 34. China Programmatic Advertising, by By Types USD Million (2017-2022)
  • Table 35. China Programmatic Advertising, by By Devices USD Million (2017-2022)
  • Table 36. Japan Programmatic Advertising, by By End Use Industry USD Million (2017-2022)
  • Table 37. Japan Programmatic Advertising, by By Types USD Million (2017-2022)
  • Table 38. Japan Programmatic Advertising, by By Devices USD Million (2017-2022)
  • Table 39. India Programmatic Advertising, by By End Use Industry USD Million (2017-2022)
  • Table 40. India Programmatic Advertising, by By Types USD Million (2017-2022)
  • Table 41. India Programmatic Advertising, by By Devices USD Million (2017-2022)
  • Table 42. South Korea Programmatic Advertising, by By End Use Industry USD Million (2017-2022)
  • Table 43. South Korea Programmatic Advertising, by By Types USD Million (2017-2022)
  • Table 44. South Korea Programmatic Advertising, by By Devices USD Million (2017-2022)
  • Table 45. Taiwan Programmatic Advertising, by By End Use Industry USD Million (2017-2022)
  • Table 46. Taiwan Programmatic Advertising, by By Types USD Million (2017-2022)
  • Table 47. Taiwan Programmatic Advertising, by By Devices USD Million (2017-2022)
  • Table 48. Australia Programmatic Advertising, by By End Use Industry USD Million (2017-2022)
  • Table 49. Australia Programmatic Advertising, by By Types USD Million (2017-2022)
  • Table 50. Australia Programmatic Advertising, by By Devices USD Million (2017-2022)
  • Table 51. Rest of Asia-Pacific Programmatic Advertising, by By End Use Industry USD Million (2017-2022)
  • Table 52. Rest of Asia-Pacific Programmatic Advertising, by By Types USD Million (2017-2022)
  • Table 53. Rest of Asia-Pacific Programmatic Advertising, by By Devices USD Million (2017-2022)
  • Table 54. Europe Programmatic Advertising, by Country USD Million (2017-2022)
  • Table 55. Europe Programmatic Advertising, by By End Use Industry USD Million (2017-2022)
  • Table 56. Europe Programmatic Advertising, by By Types USD Million (2017-2022)
  • Table 57. Europe Programmatic Advertising, by By Devices USD Million (2017-2022)
  • Table 58. Germany Programmatic Advertising, by By End Use Industry USD Million (2017-2022)
  • Table 59. Germany Programmatic Advertising, by By Types USD Million (2017-2022)
  • Table 60. Germany Programmatic Advertising, by By Devices USD Million (2017-2022)
  • Table 61. France Programmatic Advertising, by By End Use Industry USD Million (2017-2022)
  • Table 62. France Programmatic Advertising, by By Types USD Million (2017-2022)
  • Table 63. France Programmatic Advertising, by By Devices USD Million (2017-2022)
  • Table 64. Italy Programmatic Advertising, by By End Use Industry USD Million (2017-2022)
  • Table 65. Italy Programmatic Advertising, by By Types USD Million (2017-2022)
  • Table 66. Italy Programmatic Advertising, by By Devices USD Million (2017-2022)
  • Table 67. United Kingdom Programmatic Advertising, by By End Use Industry USD Million (2017-2022)
  • Table 68. United Kingdom Programmatic Advertising, by By Types USD Million (2017-2022)
  • Table 69. United Kingdom Programmatic Advertising, by By Devices USD Million (2017-2022)
  • Table 70. Netherlands Programmatic Advertising, by By End Use Industry USD Million (2017-2022)
  • Table 71. Netherlands Programmatic Advertising, by By Types USD Million (2017-2022)
  • Table 72. Netherlands Programmatic Advertising, by By Devices USD Million (2017-2022)
  • Table 73. Rest of Europe Programmatic Advertising, by By End Use Industry USD Million (2017-2022)
  • Table 74. Rest of Europe Programmatic Advertising, by By Types USD Million (2017-2022)
  • Table 75. Rest of Europe Programmatic Advertising, by By Devices USD Million (2017-2022)
  • Table 76. MEA Programmatic Advertising, by Country USD Million (2017-2022)
  • Table 77. MEA Programmatic Advertising, by By End Use Industry USD Million (2017-2022)
  • Table 78. MEA Programmatic Advertising, by By Types USD Million (2017-2022)
  • Table 79. MEA Programmatic Advertising, by By Devices USD Million (2017-2022)
  • Table 80. Middle East Programmatic Advertising, by By End Use Industry USD Million (2017-2022)
  • Table 81. Middle East Programmatic Advertising, by By Types USD Million (2017-2022)
  • Table 82. Middle East Programmatic Advertising, by By Devices USD Million (2017-2022)
  • Table 83. Africa Programmatic Advertising, by By End Use Industry USD Million (2017-2022)
  • Table 84. Africa Programmatic Advertising, by By Types USD Million (2017-2022)
  • Table 85. Africa Programmatic Advertising, by By Devices USD Million (2017-2022)
  • Table 86. North America Programmatic Advertising, by Country USD Million (2017-2022)
  • Table 87. North America Programmatic Advertising, by By End Use Industry USD Million (2017-2022)
  • Table 88. North America Programmatic Advertising, by By Types USD Million (2017-2022)
  • Table 89. North America Programmatic Advertising, by By Devices USD Million (2017-2022)
  • Table 90. United States Programmatic Advertising, by By End Use Industry USD Million (2017-2022)
  • Table 91. United States Programmatic Advertising, by By Types USD Million (2017-2022)
  • Table 92. United States Programmatic Advertising, by By Devices USD Million (2017-2022)
  • Table 93. Canada Programmatic Advertising, by By End Use Industry USD Million (2017-2022)
  • Table 94. Canada Programmatic Advertising, by By Types USD Million (2017-2022)
  • Table 95. Canada Programmatic Advertising, by By Devices USD Million (2017-2022)
  • Table 96. Mexico Programmatic Advertising, by By End Use Industry USD Million (2017-2022)
  • Table 97. Mexico Programmatic Advertising, by By Types USD Million (2017-2022)
  • Table 98. Mexico Programmatic Advertising, by By Devices USD Million (2017-2022)
  • Table 99. Company Basic Information, Sales Area and Its Competitors
  • Table 100. Company Basic Information, Sales Area and Its Competitors
  • Table 101. Company Basic Information, Sales Area and Its Competitors
  • Table 102. Company Basic Information, Sales Area and Its Competitors
  • Table 103. Company Basic Information, Sales Area and Its Competitors
  • Table 104. Company Basic Information, Sales Area and Its Competitors
  • Table 105. Company Basic Information, Sales Area and Its Competitors
  • Table 106. Company Basic Information, Sales Area and Its Competitors
  • Table 107. Company Basic Information, Sales Area and Its Competitors
  • Table 108. Programmatic Advertising: by By End Use Industry(USD Million)
  • Table 109. Programmatic Advertising Education , by Region USD Million (2023-2028)
  • Table 110. Programmatic Advertising Media & Enterprises , by Region USD Million (2023-2028)
  • Table 111. Programmatic Advertising Retail & Travel , by Region USD Million (2023-2028)
  • Table 112. Programmatic Advertising Others , by Region USD Million (2023-2028)
  • Table 113. Programmatic Advertising: by By Types(USD Million)
  • Table 114. Programmatic Advertising Display Ads , by Region USD Million (2023-2028)
  • Table 115. Programmatic Advertising Video Ads , by Region USD Million (2023-2028)
  • Table 116. Programmatic Advertising Social Ads , by Region USD Million (2023-2028)
  • Table 117. Programmatic Advertising Audio Ads , by Region USD Million (2023-2028)
  • Table 118. Programmatic Advertising Native Ads , by Region USD Million (2023-2028)
  • Table 119. Programmatic Advertising Digital Out-of-Home Ads , by Region USD Million (2023-2028)
  • Table 120. Programmatic Advertising: by By Devices(USD Million)
  • Table 121. Programmatic Advertising Mobile , by Region USD Million (2023-2028)
  • Table 122. Programmatic Advertising Desktop , by Region USD Million (2023-2028)
  • Table 123. South America Programmatic Advertising, by Country USD Million (2023-2028)
  • Table 124. South America Programmatic Advertising, by By End Use Industry USD Million (2023-2028)
  • Table 125. South America Programmatic Advertising, by By Types USD Million (2023-2028)
  • Table 126. South America Programmatic Advertising, by By Devices USD Million (2023-2028)
  • Table 127. Brazil Programmatic Advertising, by By End Use Industry USD Million (2023-2028)
  • Table 128. Brazil Programmatic Advertising, by By Types USD Million (2023-2028)
  • Table 129. Brazil Programmatic Advertising, by By Devices USD Million (2023-2028)
  • Table 130. Argentina Programmatic Advertising, by By End Use Industry USD Million (2023-2028)
  • Table 131. Argentina Programmatic Advertising, by By Types USD Million (2023-2028)
  • Table 132. Argentina Programmatic Advertising, by By Devices USD Million (2023-2028)
  • Table 133. Rest of South America Programmatic Advertising, by By End Use Industry USD Million (2023-2028)
  • Table 134. Rest of South America Programmatic Advertising, by By Types USD Million (2023-2028)
  • Table 135. Rest of South America Programmatic Advertising, by By Devices USD Million (2023-2028)
  • Table 136. Asia Pacific Programmatic Advertising, by Country USD Million (2023-2028)
  • Table 137. Asia Pacific Programmatic Advertising, by By End Use Industry USD Million (2023-2028)
  • Table 138. Asia Pacific Programmatic Advertising, by By Types USD Million (2023-2028)
  • Table 139. Asia Pacific Programmatic Advertising, by By Devices USD Million (2023-2028)
  • Table 140. China Programmatic Advertising, by By End Use Industry USD Million (2023-2028)
  • Table 141. China Programmatic Advertising, by By Types USD Million (2023-2028)
  • Table 142. China Programmatic Advertising, by By Devices USD Million (2023-2028)
  • Table 143. Japan Programmatic Advertising, by By End Use Industry USD Million (2023-2028)
  • Table 144. Japan Programmatic Advertising, by By Types USD Million (2023-2028)
  • Table 145. Japan Programmatic Advertising, by By Devices USD Million (2023-2028)
  • Table 146. India Programmatic Advertising, by By End Use Industry USD Million (2023-2028)
  • Table 147. India Programmatic Advertising, by By Types USD Million (2023-2028)
  • Table 148. India Programmatic Advertising, by By Devices USD Million (2023-2028)
  • Table 149. South Korea Programmatic Advertising, by By End Use Industry USD Million (2023-2028)
  • Table 150. South Korea Programmatic Advertising, by By Types USD Million (2023-2028)
  • Table 151. South Korea Programmatic Advertising, by By Devices USD Million (2023-2028)
  • Table 152. Taiwan Programmatic Advertising, by By End Use Industry USD Million (2023-2028)
  • Table 153. Taiwan Programmatic Advertising, by By Types USD Million (2023-2028)
  • Table 154. Taiwan Programmatic Advertising, by By Devices USD Million (2023-2028)
  • Table 155. Australia Programmatic Advertising, by By End Use Industry USD Million (2023-2028)
  • Table 156. Australia Programmatic Advertising, by By Types USD Million (2023-2028)
  • Table 157. Australia Programmatic Advertising, by By Devices USD Million (2023-2028)
  • Table 158. Rest of Asia-Pacific Programmatic Advertising, by By End Use Industry USD Million (2023-2028)
  • Table 159. Rest of Asia-Pacific Programmatic Advertising, by By Types USD Million (2023-2028)
  • Table 160. Rest of Asia-Pacific Programmatic Advertising, by By Devices USD Million (2023-2028)
  • Table 161. Europe Programmatic Advertising, by Country USD Million (2023-2028)
  • Table 162. Europe Programmatic Advertising, by By End Use Industry USD Million (2023-2028)
  • Table 163. Europe Programmatic Advertising, by By Types USD Million (2023-2028)
  • Table 164. Europe Programmatic Advertising, by By Devices USD Million (2023-2028)
  • Table 165. Germany Programmatic Advertising, by By End Use Industry USD Million (2023-2028)
  • Table 166. Germany Programmatic Advertising, by By Types USD Million (2023-2028)
  • Table 167. Germany Programmatic Advertising, by By Devices USD Million (2023-2028)
  • Table 168. France Programmatic Advertising, by By End Use Industry USD Million (2023-2028)
  • Table 169. France Programmatic Advertising, by By Types USD Million (2023-2028)
  • Table 170. France Programmatic Advertising, by By Devices USD Million (2023-2028)
  • Table 171. Italy Programmatic Advertising, by By End Use Industry USD Million (2023-2028)
  • Table 172. Italy Programmatic Advertising, by By Types USD Million (2023-2028)
  • Table 173. Italy Programmatic Advertising, by By Devices USD Million (2023-2028)
  • Table 174. United Kingdom Programmatic Advertising, by By End Use Industry USD Million (2023-2028)
  • Table 175. United Kingdom Programmatic Advertising, by By Types USD Million (2023-2028)
  • Table 176. United Kingdom Programmatic Advertising, by By Devices USD Million (2023-2028)
  • Table 177. Netherlands Programmatic Advertising, by By End Use Industry USD Million (2023-2028)
  • Table 178. Netherlands Programmatic Advertising, by By Types USD Million (2023-2028)
  • Table 179. Netherlands Programmatic Advertising, by By Devices USD Million (2023-2028)
  • Table 180. Rest of Europe Programmatic Advertising, by By End Use Industry USD Million (2023-2028)
  • Table 181. Rest of Europe Programmatic Advertising, by By Types USD Million (2023-2028)
  • Table 182. Rest of Europe Programmatic Advertising, by By Devices USD Million (2023-2028)
  • Table 183. MEA Programmatic Advertising, by Country USD Million (2023-2028)
  • Table 184. MEA Programmatic Advertising, by By End Use Industry USD Million (2023-2028)
  • Table 185. MEA Programmatic Advertising, by By Types USD Million (2023-2028)
  • Table 186. MEA Programmatic Advertising, by By Devices USD Million (2023-2028)
  • Table 187. Middle East Programmatic Advertising, by By End Use Industry USD Million (2023-2028)
  • Table 188. Middle East Programmatic Advertising, by By Types USD Million (2023-2028)
  • Table 189. Middle East Programmatic Advertising, by By Devices USD Million (2023-2028)
  • Table 190. Africa Programmatic Advertising, by By End Use Industry USD Million (2023-2028)
  • Table 191. Africa Programmatic Advertising, by By Types USD Million (2023-2028)
  • Table 192. Africa Programmatic Advertising, by By Devices USD Million (2023-2028)
  • Table 193. North America Programmatic Advertising, by Country USD Million (2023-2028)
  • Table 194. North America Programmatic Advertising, by By End Use Industry USD Million (2023-2028)
  • Table 195. North America Programmatic Advertising, by By Types USD Million (2023-2028)
  • Table 196. North America Programmatic Advertising, by By Devices USD Million (2023-2028)
  • Table 197. United States Programmatic Advertising, by By End Use Industry USD Million (2023-2028)
  • Table 198. United States Programmatic Advertising, by By Types USD Million (2023-2028)
  • Table 199. United States Programmatic Advertising, by By Devices USD Million (2023-2028)
  • Table 200. Canada Programmatic Advertising, by By End Use Industry USD Million (2023-2028)
  • Table 201. Canada Programmatic Advertising, by By Types USD Million (2023-2028)
  • Table 202. Canada Programmatic Advertising, by By Devices USD Million (2023-2028)
  • Table 203. Mexico Programmatic Advertising, by By End Use Industry USD Million (2023-2028)
  • Table 204. Mexico Programmatic Advertising, by By Types USD Million (2023-2028)
  • Table 205. Mexico Programmatic Advertising, by By Devices USD Million (2023-2028)
  • Table 206. Research Programs/Design for This Report
  • Table 207. Key Data Information from Secondary Sources
  • Table 208. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Programmatic Advertising: by By End Use Industry USD Million (2017-2022)
  • Figure 5. Global Programmatic Advertising: by By Types USD Million (2017-2022)
  • Figure 6. Global Programmatic Advertising: by By Devices USD Million (2017-2022)
  • Figure 7. South America Programmatic Advertising Share (%), by Country
  • Figure 8. Asia Pacific Programmatic Advertising Share (%), by Country
  • Figure 9. Europe Programmatic Advertising Share (%), by Country
  • Figure 10. MEA Programmatic Advertising Share (%), by Country
  • Figure 11. North America Programmatic Advertising Share (%), by Country
  • Figure 12. Global Programmatic Advertising share by Players 2022 (%)
  • Figure 13. Global Programmatic Advertising share by Players (Top 3) 2022(%)
  • Figure 14. Global Programmatic Advertising share by Players (Top 5) 2022(%)
  • Figure 15. BCG Matrix for key Companies
  • Figure 16. Amazon (United States) Revenue, Net Income and Gross profit
  • Figure 17. Amazon (United States) Revenue: by Geography 2022
  • Figure 18. The Trade Desk (United States) Revenue, Net Income and Gross profit
  • Figure 19. The Trade Desk (United States) Revenue: by Geography 2022
  • Figure 20. PubMatic (United States) Revenue, Net Income and Gross profit
  • Figure 21. PubMatic (United States) Revenue: by Geography 2022
  • Figure 22. Media Match (United States) Revenue, Net Income and Gross profit
  • Figure 23. Media Match (United States) Revenue: by Geography 2022
  • Figure 24. AdRoll (United States) Revenue, Net Income and Gross profit
  • Figure 25. AdRoll (United States) Revenue: by Geography 2022
  • Figure 26. Xandr (United States) Revenue, Net Income and Gross profit
  • Figure 27. Xandr (United States) Revenue: by Geography 2022
  • Figure 28. Adobe (United States) Revenue, Net Income and Gross profit
  • Figure 29. Adobe (United States) Revenue: by Geography 2022
  • Figure 30. SmartyAds LLP (United States) Revenue, Net Income and Gross profit
  • Figure 31. SmartyAds LLP (United States) Revenue: by Geography 2022
  • Figure 32. Google Marketing Platform (United States) Revenue, Net Income and Gross profit
  • Figure 33. Google Marketing Platform (United States) Revenue: by Geography 2022
  • Figure 34. Global Programmatic Advertising: by By End Use Industry USD Million (2023-2028)
  • Figure 35. Global Programmatic Advertising: by By Types USD Million (2023-2028)
  • Figure 36. Global Programmatic Advertising: by By Devices USD Million (2023-2028)
  • Figure 37. South America Programmatic Advertising Share (%), by Country
  • Figure 38. Asia Pacific Programmatic Advertising Share (%), by Country
  • Figure 39. Europe Programmatic Advertising Share (%), by Country
  • Figure 40. MEA Programmatic Advertising Share (%), by Country
  • Figure 41. North America Programmatic Advertising Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Amazon (United States)
  • The Trade Desk (United States)
  • PubMatic (United States)
  • Media Match (United States)
  • AdRoll (United States)
  • Xandr (United States)
  • Adobe (United States)
  • SmartyAds LLP (United States)
  • Google Marketing Platform (United States)
Additional players considered in the study are as follows:
Kedet (India) , MediaMath (United States) , Amobee (United States) , Digilant (United States) , Disruptive Advertising (United States)
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Jun 2023 248 Pages 91 Tables Base Year: 2022 Coverage: 15+ Companies; 18 Countries

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Programmatic Advertising research Quantitative research analysis
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Top performing companies in the Global Programmatic Advertising market are Amazon (United States), The Trade Desk (United States), PubMatic (United States), Media Match (United States), AdRoll (United States), Xandr (United States), Adobe (United States), SmartyAds LLP (United States) and Google Marketing Platform (United States), to name a few.
"Increasing Demand for Technological Advancement such as Digital Out-of-Home (DOOH) Ads" is seen as one of major influencing trends for Programmatic Advertising Market during projected period 2022-2028.

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