What is GPS Navigation Software Market?
GPS Navigation Software is used to provide route calculation and directions to the user using its current or specified location. This software is widely used while traveling to new places to guide user about the routes with real-time information. According to a survey, Google Maps is the top most used navigation software followed by Apple, and MapQuest. The use of GPS navigation software in automotive to provide maps, turn-by-turn voice-guided navigation, lane guidance, speed limit warnings, and other purposes has increased. This has boosted the market demand.
The market study is being classified by Type (Land-based Navigation Software and Marine Navigation Software), by Application (Sport, Transport, Geographical Mapping and Other) and major geographies with country level break-up.
Google (United States), DeLorme (United States), HERE Global B.V. (Netherlands), Apple Inc (United States), Microsoft (United States), Rand McNally (United States), Navigon (Germany), Navman (United Kingdom), Magellan Navigation, Inc. (United States), NNG LLC (Hungary), TomTom N.V. (Netherlands), TeleType Co., Inc. (United States), BaiDu (China), Gaode (China), ROUTE 66 (Switzerland) and MapQuest (United States) are some of the key players profiled in the study.
Global GPS navigation software market is consolidated due to the presence of limited number of providers. The level of competition among the companies is intense and software providers focus on developing new technologies to provide more enhanced features to the customers. During the coming years, a number of companies will also follow merger and acquisition and many more strategies to sustain in this competitive market
Analyst at AMA have segmented the market study of Global GPS Navigation Software market by Type, Application and Region.
On the basis of geography, the market of GPS Navigation Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Rising Demand For In-Built GPS Based Cars
- Ability To Provide Accurate Real Time Navigation Information
- Demand for GPS Navigation Software with Voice Navigation Feature
- Rising Use of Android Supported GPS Navigation Software
- High Penetration in Asian Countries
- Increasing Number of Smartphone Users
- Availability of Freeware Alternative Solutions
Key Target AudienceNew Entrants/Investors, Analysts and Strategic Business Planners, GPS Navigation Software Providers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End Use Industry
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