Global In-App Advertising research

In-App Advertising Comprehensive Study by Application (Online Shopping, Entertainment, Gaming, Messaging, Others), Platform (Android, IOS, Others), Pricing (Cost Per Mille, Cost Per Click, Click Per Acquisition), Advertising Format (Interstitial Video, Rewarded Video, Pre-Roll, Native, Banner) Players and Region - Global Market Outlook to 2030

In-App Advertising Market by XX Submarkets | Forecast Years 2024-2030 | CAGR: 15.3%  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
About In-App Advertising
In-app advertising (IAA) is a strategy that enables developers to monetize their apps by allowing advertisers to serve ads to users. These in-app ads are served through app ad networks once developers and ad buyers agree to a deal via programmatic ad buying. When a request for an ad is raised from an app, the ad network uses algorithms to identify and deliver a high quality ad to the users in real time. People spend most of the time on their smart phones which can grow the demand of the In-App advertising. The rising adoption of smartphones and increased preference for mobile advertisements for brand promotion and product sales to optimize return on investments and profitability by advertisers is offering enormous growth opportunities for the global in-app advertising industry. In comparison to the traditional advertisements, in-app ads are more user friendly, can be customized according to the user’s requirements and offer advanced location targeting features that improve consumer engagement and retention.

AttributesDetails
Study Period2018-2030
Base Year2023
UnitValue (USD Billion)
CAGR15.3%


The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global In-App Advertising market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.

Microsoft Corporation (United States), RevX (Singapore), Apple Inc. (United States), Tencent (China), Facebook Inc. (United States), i-Mobile (Japan), IDS Logic (India), Havas Media (France), Waterbe Marketing (South Korea) and Agência Wise (Brazil) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are Hitappas (United States), Performcb (Florida), Ads Compass (United Kingdom), Weever Media (Germany) and Google LLC (United States).

Segmentation Overview
AMA Research has segmented the market of Global In-App Advertising market by , Application (Online Shopping, Entertainment, Gaming, Messaging and Others) and Region.



On the basis of geography, the market of In-App Advertising has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Platform, the sub-segment i.e. Android will boost the In-App Advertising market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Pricing, the sub-segment i.e. Cost Per Mille will boost the In-App Advertising market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Advertising Format, the sub-segment i.e. Interstitial Video will boost the In-App Advertising market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:
Rise of Video Advertisement

Market Growth Drivers:
Increase in number of smart phone users and Rising E-Commerce trend in people

Challenges:
Advertisement blocking and user privacy concern

Restraints:
Cases of Advertisement fraud

Opportunities:
Advanced data analytics and AI-powered targeting tools and In-app ads can now be directly shoppable, allowing users to purchase products with few clicks.

Market Leaders and their expansionary development strategies
In October 2023 LiveRamp and Trade Desk started partnership to forces on identity solution. This partnership focuses on developing a privacy-centric identity solution for the advertising industry, addressing the challenges of targeting and measurement in a post-cookie world.
In November 2023, Meta Announces Horizon Worlds Creator Marketplace. This marketplace within Meta's VR platform, Horizon Worlds, allows creators to sell virtual assets and experiences, opening up new revenue streams for in-app advertising within the metaverse.


Key Target Audience
App Developers and Publishers, Mobile Marketing Agencies, Potential Investors, Research and Consultancy Firm and Others

About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.

Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.

The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.

Report Objectives / Segmentation Covered

By Application
  • Online Shopping
  • Entertainment
  • Gaming
  • Messaging
  • Others
By Platform
  • Android
  • IOS
  • Others

By Pricing
  • Cost Per Mille
  • Cost Per Click
  • Click Per Acquisition

By Advertising Format
  • Interstitial Video
  • Rewarded Video
  • Pre-Roll
  • Native
  • Banner

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Increase in number of smart phone users
      • 3.2.2. Rising E-Commerce trend in people
    • 3.3. Market Challenges
      • 3.3.1. Advertisement blocking and user privacy concern
    • 3.4. Market Trends
      • 3.4.1. Rise of Video Advertisement
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global In-App Advertising, by Application, Platform, Pricing, Advertising Format and Region (value) (2018-2023)
    • 5.1. Introduction
    • 5.2. Global In-App Advertising (Value)
      • 5.2.1. Global In-App Advertising by: Application (Value)
        • 5.2.1.1. Online Shopping
        • 5.2.1.2. Entertainment
        • 5.2.1.3. Gaming
        • 5.2.1.4. Messaging
        • 5.2.1.5. Others
      • 5.2.2. Global In-App Advertising by: Platform (Value)
        • 5.2.2.1. Android
        • 5.2.2.2. IOS
        • 5.2.2.3. Others
      • 5.2.3. Global In-App Advertising by: Pricing (Value)
        • 5.2.3.1. Cost Per Mille
        • 5.2.3.2. Cost Per Click
        • 5.2.3.3. Click Per Acquisition
      • 5.2.4. Global In-App Advertising by: Advertising Format (Value)
        • 5.2.4.1. Interstitial Video
        • 5.2.4.2. Rewarded Video
        • 5.2.4.3. Pre-Roll
        • 5.2.4.4. Native
        • 5.2.4.5. Banner
      • 5.2.5. Global In-App Advertising Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
  • 6. In-App Advertising: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2023)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Microsoft Corporation (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. RevX (Singapore)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Apple Inc. (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Tencent (China)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Facebook Inc. (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. I-Mobile (Japan)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. IDS Logic (India)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Havas Media (France)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Waterbe Marketing (South Korea)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Agência Wise (Brazil)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global In-App Advertising Sale, by Application, Platform, Pricing, Advertising Format and Region (value) (2025-2030)
    • 7.1. Introduction
    • 7.2. Global In-App Advertising (Value)
      • 7.2.1. Global In-App Advertising by: Application (Value)
        • 7.2.1.1. Online Shopping
        • 7.2.1.2. Entertainment
        • 7.2.1.3. Gaming
        • 7.2.1.4. Messaging
        • 7.2.1.5. Others
      • 7.2.2. Global In-App Advertising by: Platform (Value)
        • 7.2.2.1. Android
        • 7.2.2.2. IOS
        • 7.2.2.3. Others
      • 7.2.3. Global In-App Advertising by: Pricing (Value)
        • 7.2.3.1. Cost Per Mille
        • 7.2.3.2. Cost Per Click
        • 7.2.3.3. Click Per Acquisition
      • 7.2.4. Global In-App Advertising by: Advertising Format (Value)
        • 7.2.4.1. Interstitial Video
        • 7.2.4.2. Rewarded Video
        • 7.2.4.3. Pre-Roll
        • 7.2.4.4. Native
        • 7.2.4.5. Banner
      • 7.2.5. Global In-App Advertising Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. In-App Advertising: by Application(USD Billion)
  • Table 2. In-App Advertising Online Shopping , by Region USD Billion (2018-2023)
  • Table 3. In-App Advertising Entertainment , by Region USD Billion (2018-2023)
  • Table 4. In-App Advertising Gaming , by Region USD Billion (2018-2023)
  • Table 5. In-App Advertising Messaging , by Region USD Billion (2018-2023)
  • Table 6. In-App Advertising Others , by Region USD Billion (2018-2023)
  • Table 7. In-App Advertising: by Platform(USD Billion)
  • Table 8. In-App Advertising Android , by Region USD Billion (2018-2023)
  • Table 9. In-App Advertising IOS , by Region USD Billion (2018-2023)
  • Table 10. In-App Advertising Others , by Region USD Billion (2018-2023)
  • Table 11. In-App Advertising: by Pricing(USD Billion)
  • Table 12. In-App Advertising Cost Per Mille , by Region USD Billion (2018-2023)
  • Table 13. In-App Advertising Cost Per Click , by Region USD Billion (2018-2023)
  • Table 14. In-App Advertising Click Per Acquisition , by Region USD Billion (2018-2023)
  • Table 15. In-App Advertising: by Advertising Format(USD Billion)
  • Table 16. In-App Advertising Interstitial Video , by Region USD Billion (2018-2023)
  • Table 17. In-App Advertising Rewarded Video , by Region USD Billion (2018-2023)
  • Table 18. In-App Advertising Pre-Roll , by Region USD Billion (2018-2023)
  • Table 19. In-App Advertising Native , by Region USD Billion (2018-2023)
  • Table 20. In-App Advertising Banner , by Region USD Billion (2018-2023)
  • Table 21. South America In-App Advertising, by Country USD Billion (2018-2023)
  • Table 22. South America In-App Advertising, by Application USD Billion (2018-2023)
  • Table 23. South America In-App Advertising, by Platform USD Billion (2018-2023)
  • Table 24. South America In-App Advertising, by Pricing USD Billion (2018-2023)
  • Table 25. South America In-App Advertising, by Advertising Format USD Billion (2018-2023)
  • Table 26. Brazil In-App Advertising, by Application USD Billion (2018-2023)
  • Table 27. Brazil In-App Advertising, by Platform USD Billion (2018-2023)
  • Table 28. Brazil In-App Advertising, by Pricing USD Billion (2018-2023)
  • Table 29. Brazil In-App Advertising, by Advertising Format USD Billion (2018-2023)
  • Table 30. Argentina In-App Advertising, by Application USD Billion (2018-2023)
  • Table 31. Argentina In-App Advertising, by Platform USD Billion (2018-2023)
  • Table 32. Argentina In-App Advertising, by Pricing USD Billion (2018-2023)
  • Table 33. Argentina In-App Advertising, by Advertising Format USD Billion (2018-2023)
  • Table 34. Rest of South America In-App Advertising, by Application USD Billion (2018-2023)
  • Table 35. Rest of South America In-App Advertising, by Platform USD Billion (2018-2023)
  • Table 36. Rest of South America In-App Advertising, by Pricing USD Billion (2018-2023)
  • Table 37. Rest of South America In-App Advertising, by Advertising Format USD Billion (2018-2023)
  • Table 38. Asia Pacific In-App Advertising, by Country USD Billion (2018-2023)
  • Table 39. Asia Pacific In-App Advertising, by Application USD Billion (2018-2023)
  • Table 40. Asia Pacific In-App Advertising, by Platform USD Billion (2018-2023)
  • Table 41. Asia Pacific In-App Advertising, by Pricing USD Billion (2018-2023)
  • Table 42. Asia Pacific In-App Advertising, by Advertising Format USD Billion (2018-2023)
  • Table 43. China In-App Advertising, by Application USD Billion (2018-2023)
  • Table 44. China In-App Advertising, by Platform USD Billion (2018-2023)
  • Table 45. China In-App Advertising, by Pricing USD Billion (2018-2023)
  • Table 46. China In-App Advertising, by Advertising Format USD Billion (2018-2023)
  • Table 47. Japan In-App Advertising, by Application USD Billion (2018-2023)
  • Table 48. Japan In-App Advertising, by Platform USD Billion (2018-2023)
  • Table 49. Japan In-App Advertising, by Pricing USD Billion (2018-2023)
  • Table 50. Japan In-App Advertising, by Advertising Format USD Billion (2018-2023)
  • Table 51. India In-App Advertising, by Application USD Billion (2018-2023)
  • Table 52. India In-App Advertising, by Platform USD Billion (2018-2023)
  • Table 53. India In-App Advertising, by Pricing USD Billion (2018-2023)
  • Table 54. India In-App Advertising, by Advertising Format USD Billion (2018-2023)
  • Table 55. South Korea In-App Advertising, by Application USD Billion (2018-2023)
  • Table 56. South Korea In-App Advertising, by Platform USD Billion (2018-2023)
  • Table 57. South Korea In-App Advertising, by Pricing USD Billion (2018-2023)
  • Table 58. South Korea In-App Advertising, by Advertising Format USD Billion (2018-2023)
  • Table 59. Taiwan In-App Advertising, by Application USD Billion (2018-2023)
  • Table 60. Taiwan In-App Advertising, by Platform USD Billion (2018-2023)
  • Table 61. Taiwan In-App Advertising, by Pricing USD Billion (2018-2023)
  • Table 62. Taiwan In-App Advertising, by Advertising Format USD Billion (2018-2023)
  • Table 63. Australia In-App Advertising, by Application USD Billion (2018-2023)
  • Table 64. Australia In-App Advertising, by Platform USD Billion (2018-2023)
  • Table 65. Australia In-App Advertising, by Pricing USD Billion (2018-2023)
  • Table 66. Australia In-App Advertising, by Advertising Format USD Billion (2018-2023)
  • Table 67. Rest of Asia-Pacific In-App Advertising, by Application USD Billion (2018-2023)
  • Table 68. Rest of Asia-Pacific In-App Advertising, by Platform USD Billion (2018-2023)
  • Table 69. Rest of Asia-Pacific In-App Advertising, by Pricing USD Billion (2018-2023)
  • Table 70. Rest of Asia-Pacific In-App Advertising, by Advertising Format USD Billion (2018-2023)
  • Table 71. Europe In-App Advertising, by Country USD Billion (2018-2023)
  • Table 72. Europe In-App Advertising, by Application USD Billion (2018-2023)
  • Table 73. Europe In-App Advertising, by Platform USD Billion (2018-2023)
  • Table 74. Europe In-App Advertising, by Pricing USD Billion (2018-2023)
  • Table 75. Europe In-App Advertising, by Advertising Format USD Billion (2018-2023)
  • Table 76. Germany In-App Advertising, by Application USD Billion (2018-2023)
  • Table 77. Germany In-App Advertising, by Platform USD Billion (2018-2023)
  • Table 78. Germany In-App Advertising, by Pricing USD Billion (2018-2023)
  • Table 79. Germany In-App Advertising, by Advertising Format USD Billion (2018-2023)
  • Table 80. France In-App Advertising, by Application USD Billion (2018-2023)
  • Table 81. France In-App Advertising, by Platform USD Billion (2018-2023)
  • Table 82. France In-App Advertising, by Pricing USD Billion (2018-2023)
  • Table 83. France In-App Advertising, by Advertising Format USD Billion (2018-2023)
  • Table 84. Italy In-App Advertising, by Application USD Billion (2018-2023)
  • Table 85. Italy In-App Advertising, by Platform USD Billion (2018-2023)
  • Table 86. Italy In-App Advertising, by Pricing USD Billion (2018-2023)
  • Table 87. Italy In-App Advertising, by Advertising Format USD Billion (2018-2023)
  • Table 88. United Kingdom In-App Advertising, by Application USD Billion (2018-2023)
  • Table 89. United Kingdom In-App Advertising, by Platform USD Billion (2018-2023)
  • Table 90. United Kingdom In-App Advertising, by Pricing USD Billion (2018-2023)
  • Table 91. United Kingdom In-App Advertising, by Advertising Format USD Billion (2018-2023)
  • Table 92. Netherlands In-App Advertising, by Application USD Billion (2018-2023)
  • Table 93. Netherlands In-App Advertising, by Platform USD Billion (2018-2023)
  • Table 94. Netherlands In-App Advertising, by Pricing USD Billion (2018-2023)
  • Table 95. Netherlands In-App Advertising, by Advertising Format USD Billion (2018-2023)
  • Table 96. Rest of Europe In-App Advertising, by Application USD Billion (2018-2023)
  • Table 97. Rest of Europe In-App Advertising, by Platform USD Billion (2018-2023)
  • Table 98. Rest of Europe In-App Advertising, by Pricing USD Billion (2018-2023)
  • Table 99. Rest of Europe In-App Advertising, by Advertising Format USD Billion (2018-2023)
  • Table 100. MEA In-App Advertising, by Country USD Billion (2018-2023)
  • Table 101. MEA In-App Advertising, by Application USD Billion (2018-2023)
  • Table 102. MEA In-App Advertising, by Platform USD Billion (2018-2023)
  • Table 103. MEA In-App Advertising, by Pricing USD Billion (2018-2023)
  • Table 104. MEA In-App Advertising, by Advertising Format USD Billion (2018-2023)
  • Table 105. Middle East In-App Advertising, by Application USD Billion (2018-2023)
  • Table 106. Middle East In-App Advertising, by Platform USD Billion (2018-2023)
  • Table 107. Middle East In-App Advertising, by Pricing USD Billion (2018-2023)
  • Table 108. Middle East In-App Advertising, by Advertising Format USD Billion (2018-2023)
  • Table 109. Africa In-App Advertising, by Application USD Billion (2018-2023)
  • Table 110. Africa In-App Advertising, by Platform USD Billion (2018-2023)
  • Table 111. Africa In-App Advertising, by Pricing USD Billion (2018-2023)
  • Table 112. Africa In-App Advertising, by Advertising Format USD Billion (2018-2023)
  • Table 113. North America In-App Advertising, by Country USD Billion (2018-2023)
  • Table 114. North America In-App Advertising, by Application USD Billion (2018-2023)
  • Table 115. North America In-App Advertising, by Platform USD Billion (2018-2023)
  • Table 116. North America In-App Advertising, by Pricing USD Billion (2018-2023)
  • Table 117. North America In-App Advertising, by Advertising Format USD Billion (2018-2023)
  • Table 118. United States In-App Advertising, by Application USD Billion (2018-2023)
  • Table 119. United States In-App Advertising, by Platform USD Billion (2018-2023)
  • Table 120. United States In-App Advertising, by Pricing USD Billion (2018-2023)
  • Table 121. United States In-App Advertising, by Advertising Format USD Billion (2018-2023)
  • Table 122. Canada In-App Advertising, by Application USD Billion (2018-2023)
  • Table 123. Canada In-App Advertising, by Platform USD Billion (2018-2023)
  • Table 124. Canada In-App Advertising, by Pricing USD Billion (2018-2023)
  • Table 125. Canada In-App Advertising, by Advertising Format USD Billion (2018-2023)
  • Table 126. Mexico In-App Advertising, by Application USD Billion (2018-2023)
  • Table 127. Mexico In-App Advertising, by Platform USD Billion (2018-2023)
  • Table 128. Mexico In-App Advertising, by Pricing USD Billion (2018-2023)
  • Table 129. Mexico In-App Advertising, by Advertising Format USD Billion (2018-2023)
  • Table 130. Company Basic Information, Sales Area and Its Competitors
  • Table 131. Company Basic Information, Sales Area and Its Competitors
  • Table 132. Company Basic Information, Sales Area and Its Competitors
  • Table 133. Company Basic Information, Sales Area and Its Competitors
  • Table 134. Company Basic Information, Sales Area and Its Competitors
  • Table 135. Company Basic Information, Sales Area and Its Competitors
  • Table 136. Company Basic Information, Sales Area and Its Competitors
  • Table 137. Company Basic Information, Sales Area and Its Competitors
  • Table 138. Company Basic Information, Sales Area and Its Competitors
  • Table 139. Company Basic Information, Sales Area and Its Competitors
  • Table 140. In-App Advertising: by Application(USD Billion)
  • Table 141. In-App Advertising Online Shopping , by Region USD Billion (2025-2030)
  • Table 142. In-App Advertising Entertainment , by Region USD Billion (2025-2030)
  • Table 143. In-App Advertising Gaming , by Region USD Billion (2025-2030)
  • Table 144. In-App Advertising Messaging , by Region USD Billion (2025-2030)
  • Table 145. In-App Advertising Others , by Region USD Billion (2025-2030)
  • Table 146. In-App Advertising: by Platform(USD Billion)
  • Table 147. In-App Advertising Android , by Region USD Billion (2025-2030)
  • Table 148. In-App Advertising IOS , by Region USD Billion (2025-2030)
  • Table 149. In-App Advertising Others , by Region USD Billion (2025-2030)
  • Table 150. In-App Advertising: by Pricing(USD Billion)
  • Table 151. In-App Advertising Cost Per Mille , by Region USD Billion (2025-2030)
  • Table 152. In-App Advertising Cost Per Click , by Region USD Billion (2025-2030)
  • Table 153. In-App Advertising Click Per Acquisition , by Region USD Billion (2025-2030)
  • Table 154. In-App Advertising: by Advertising Format(USD Billion)
  • Table 155. In-App Advertising Interstitial Video , by Region USD Billion (2025-2030)
  • Table 156. In-App Advertising Rewarded Video , by Region USD Billion (2025-2030)
  • Table 157. In-App Advertising Pre-Roll , by Region USD Billion (2025-2030)
  • Table 158. In-App Advertising Native , by Region USD Billion (2025-2030)
  • Table 159. In-App Advertising Banner , by Region USD Billion (2025-2030)
  • Table 160. South America In-App Advertising, by Country USD Billion (2025-2030)
  • Table 161. South America In-App Advertising, by Application USD Billion (2025-2030)
  • Table 162. South America In-App Advertising, by Platform USD Billion (2025-2030)
  • Table 163. South America In-App Advertising, by Pricing USD Billion (2025-2030)
  • Table 164. South America In-App Advertising, by Advertising Format USD Billion (2025-2030)
  • Table 165. Brazil In-App Advertising, by Application USD Billion (2025-2030)
  • Table 166. Brazil In-App Advertising, by Platform USD Billion (2025-2030)
  • Table 167. Brazil In-App Advertising, by Pricing USD Billion (2025-2030)
  • Table 168. Brazil In-App Advertising, by Advertising Format USD Billion (2025-2030)
  • Table 169. Argentina In-App Advertising, by Application USD Billion (2025-2030)
  • Table 170. Argentina In-App Advertising, by Platform USD Billion (2025-2030)
  • Table 171. Argentina In-App Advertising, by Pricing USD Billion (2025-2030)
  • Table 172. Argentina In-App Advertising, by Advertising Format USD Billion (2025-2030)
  • Table 173. Rest of South America In-App Advertising, by Application USD Billion (2025-2030)
  • Table 174. Rest of South America In-App Advertising, by Platform USD Billion (2025-2030)
  • Table 175. Rest of South America In-App Advertising, by Pricing USD Billion (2025-2030)
  • Table 176. Rest of South America In-App Advertising, by Advertising Format USD Billion (2025-2030)
  • Table 177. Asia Pacific In-App Advertising, by Country USD Billion (2025-2030)
  • Table 178. Asia Pacific In-App Advertising, by Application USD Billion (2025-2030)
  • Table 179. Asia Pacific In-App Advertising, by Platform USD Billion (2025-2030)
  • Table 180. Asia Pacific In-App Advertising, by Pricing USD Billion (2025-2030)
  • Table 181. Asia Pacific In-App Advertising, by Advertising Format USD Billion (2025-2030)
  • Table 182. China In-App Advertising, by Application USD Billion (2025-2030)
  • Table 183. China In-App Advertising, by Platform USD Billion (2025-2030)
  • Table 184. China In-App Advertising, by Pricing USD Billion (2025-2030)
  • Table 185. China In-App Advertising, by Advertising Format USD Billion (2025-2030)
  • Table 186. Japan In-App Advertising, by Application USD Billion (2025-2030)
  • Table 187. Japan In-App Advertising, by Platform USD Billion (2025-2030)
  • Table 188. Japan In-App Advertising, by Pricing USD Billion (2025-2030)
  • Table 189. Japan In-App Advertising, by Advertising Format USD Billion (2025-2030)
  • Table 190. India In-App Advertising, by Application USD Billion (2025-2030)
  • Table 191. India In-App Advertising, by Platform USD Billion (2025-2030)
  • Table 192. India In-App Advertising, by Pricing USD Billion (2025-2030)
  • Table 193. India In-App Advertising, by Advertising Format USD Billion (2025-2030)
  • Table 194. South Korea In-App Advertising, by Application USD Billion (2025-2030)
  • Table 195. South Korea In-App Advertising, by Platform USD Billion (2025-2030)
  • Table 196. South Korea In-App Advertising, by Pricing USD Billion (2025-2030)
  • Table 197. South Korea In-App Advertising, by Advertising Format USD Billion (2025-2030)
  • Table 198. Taiwan In-App Advertising, by Application USD Billion (2025-2030)
  • Table 199. Taiwan In-App Advertising, by Platform USD Billion (2025-2030)
  • Table 200. Taiwan In-App Advertising, by Pricing USD Billion (2025-2030)
  • Table 201. Taiwan In-App Advertising, by Advertising Format USD Billion (2025-2030)
  • Table 202. Australia In-App Advertising, by Application USD Billion (2025-2030)
  • Table 203. Australia In-App Advertising, by Platform USD Billion (2025-2030)
  • Table 204. Australia In-App Advertising, by Pricing USD Billion (2025-2030)
  • Table 205. Australia In-App Advertising, by Advertising Format USD Billion (2025-2030)
  • Table 206. Rest of Asia-Pacific In-App Advertising, by Application USD Billion (2025-2030)
  • Table 207. Rest of Asia-Pacific In-App Advertising, by Platform USD Billion (2025-2030)
  • Table 208. Rest of Asia-Pacific In-App Advertising, by Pricing USD Billion (2025-2030)
  • Table 209. Rest of Asia-Pacific In-App Advertising, by Advertising Format USD Billion (2025-2030)
  • Table 210. Europe In-App Advertising, by Country USD Billion (2025-2030)
  • Table 211. Europe In-App Advertising, by Application USD Billion (2025-2030)
  • Table 212. Europe In-App Advertising, by Platform USD Billion (2025-2030)
  • Table 213. Europe In-App Advertising, by Pricing USD Billion (2025-2030)
  • Table 214. Europe In-App Advertising, by Advertising Format USD Billion (2025-2030)
  • Table 215. Germany In-App Advertising, by Application USD Billion (2025-2030)
  • Table 216. Germany In-App Advertising, by Platform USD Billion (2025-2030)
  • Table 217. Germany In-App Advertising, by Pricing USD Billion (2025-2030)
  • Table 218. Germany In-App Advertising, by Advertising Format USD Billion (2025-2030)
  • Table 219. France In-App Advertising, by Application USD Billion (2025-2030)
  • Table 220. France In-App Advertising, by Platform USD Billion (2025-2030)
  • Table 221. France In-App Advertising, by Pricing USD Billion (2025-2030)
  • Table 222. France In-App Advertising, by Advertising Format USD Billion (2025-2030)
  • Table 223. Italy In-App Advertising, by Application USD Billion (2025-2030)
  • Table 224. Italy In-App Advertising, by Platform USD Billion (2025-2030)
  • Table 225. Italy In-App Advertising, by Pricing USD Billion (2025-2030)
  • Table 226. Italy In-App Advertising, by Advertising Format USD Billion (2025-2030)
  • Table 227. United Kingdom In-App Advertising, by Application USD Billion (2025-2030)
  • Table 228. United Kingdom In-App Advertising, by Platform USD Billion (2025-2030)
  • Table 229. United Kingdom In-App Advertising, by Pricing USD Billion (2025-2030)
  • Table 230. United Kingdom In-App Advertising, by Advertising Format USD Billion (2025-2030)
  • Table 231. Netherlands In-App Advertising, by Application USD Billion (2025-2030)
  • Table 232. Netherlands In-App Advertising, by Platform USD Billion (2025-2030)
  • Table 233. Netherlands In-App Advertising, by Pricing USD Billion (2025-2030)
  • Table 234. Netherlands In-App Advertising, by Advertising Format USD Billion (2025-2030)
  • Table 235. Rest of Europe In-App Advertising, by Application USD Billion (2025-2030)
  • Table 236. Rest of Europe In-App Advertising, by Platform USD Billion (2025-2030)
  • Table 237. Rest of Europe In-App Advertising, by Pricing USD Billion (2025-2030)
  • Table 238. Rest of Europe In-App Advertising, by Advertising Format USD Billion (2025-2030)
  • Table 239. MEA In-App Advertising, by Country USD Billion (2025-2030)
  • Table 240. MEA In-App Advertising, by Application USD Billion (2025-2030)
  • Table 241. MEA In-App Advertising, by Platform USD Billion (2025-2030)
  • Table 242. MEA In-App Advertising, by Pricing USD Billion (2025-2030)
  • Table 243. MEA In-App Advertising, by Advertising Format USD Billion (2025-2030)
  • Table 244. Middle East In-App Advertising, by Application USD Billion (2025-2030)
  • Table 245. Middle East In-App Advertising, by Platform USD Billion (2025-2030)
  • Table 246. Middle East In-App Advertising, by Pricing USD Billion (2025-2030)
  • Table 247. Middle East In-App Advertising, by Advertising Format USD Billion (2025-2030)
  • Table 248. Africa In-App Advertising, by Application USD Billion (2025-2030)
  • Table 249. Africa In-App Advertising, by Platform USD Billion (2025-2030)
  • Table 250. Africa In-App Advertising, by Pricing USD Billion (2025-2030)
  • Table 251. Africa In-App Advertising, by Advertising Format USD Billion (2025-2030)
  • Table 252. North America In-App Advertising, by Country USD Billion (2025-2030)
  • Table 253. North America In-App Advertising, by Application USD Billion (2025-2030)
  • Table 254. North America In-App Advertising, by Platform USD Billion (2025-2030)
  • Table 255. North America In-App Advertising, by Pricing USD Billion (2025-2030)
  • Table 256. North America In-App Advertising, by Advertising Format USD Billion (2025-2030)
  • Table 257. United States In-App Advertising, by Application USD Billion (2025-2030)
  • Table 258. United States In-App Advertising, by Platform USD Billion (2025-2030)
  • Table 259. United States In-App Advertising, by Pricing USD Billion (2025-2030)
  • Table 260. United States In-App Advertising, by Advertising Format USD Billion (2025-2030)
  • Table 261. Canada In-App Advertising, by Application USD Billion (2025-2030)
  • Table 262. Canada In-App Advertising, by Platform USD Billion (2025-2030)
  • Table 263. Canada In-App Advertising, by Pricing USD Billion (2025-2030)
  • Table 264. Canada In-App Advertising, by Advertising Format USD Billion (2025-2030)
  • Table 265. Mexico In-App Advertising, by Application USD Billion (2025-2030)
  • Table 266. Mexico In-App Advertising, by Platform USD Billion (2025-2030)
  • Table 267. Mexico In-App Advertising, by Pricing USD Billion (2025-2030)
  • Table 268. Mexico In-App Advertising, by Advertising Format USD Billion (2025-2030)
  • Table 269. Research Programs/Design for This Report
  • Table 270. Key Data Information from Secondary Sources
  • Table 271. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global In-App Advertising: by Application USD Billion (2018-2023)
  • Figure 5. Global In-App Advertising: by Platform USD Billion (2018-2023)
  • Figure 6. Global In-App Advertising: by Pricing USD Billion (2018-2023)
  • Figure 7. Global In-App Advertising: by Advertising Format USD Billion (2018-2023)
  • Figure 8. South America In-App Advertising Share (%), by Country
  • Figure 9. Asia Pacific In-App Advertising Share (%), by Country
  • Figure 10. Europe In-App Advertising Share (%), by Country
  • Figure 11. MEA In-App Advertising Share (%), by Country
  • Figure 12. North America In-App Advertising Share (%), by Country
  • Figure 13. Global In-App Advertising share by Players 2023 (%)
  • Figure 14. Global In-App Advertising share by Players (Top 3) 2023(%)
  • Figure 15. Global In-App Advertising share by Players (Top 5) 2023(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. Microsoft Corporation (United States) Revenue, Net Income and Gross profit
  • Figure 18. Microsoft Corporation (United States) Revenue: by Geography 2023
  • Figure 19. RevX (Singapore) Revenue, Net Income and Gross profit
  • Figure 20. RevX (Singapore) Revenue: by Geography 2023
  • Figure 21. Apple Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 22. Apple Inc. (United States) Revenue: by Geography 2023
  • Figure 23. Tencent (China) Revenue, Net Income and Gross profit
  • Figure 24. Tencent (China) Revenue: by Geography 2023
  • Figure 25. Facebook Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 26. Facebook Inc. (United States) Revenue: by Geography 2023
  • Figure 27. I-Mobile (Japan) Revenue, Net Income and Gross profit
  • Figure 28. I-Mobile (Japan) Revenue: by Geography 2023
  • Figure 29. IDS Logic (India) Revenue, Net Income and Gross profit
  • Figure 30. IDS Logic (India) Revenue: by Geography 2023
  • Figure 31. Havas Media (France) Revenue, Net Income and Gross profit
  • Figure 32. Havas Media (France) Revenue: by Geography 2023
  • Figure 33. Waterbe Marketing (South Korea) Revenue, Net Income and Gross profit
  • Figure 34. Waterbe Marketing (South Korea) Revenue: by Geography 2023
  • Figure 35. Agência Wise (Brazil) Revenue, Net Income and Gross profit
  • Figure 36. Agência Wise (Brazil) Revenue: by Geography 2023
  • Figure 37. Global In-App Advertising: by Application USD Billion (2025-2030)
  • Figure 38. Global In-App Advertising: by Platform USD Billion (2025-2030)
  • Figure 39. Global In-App Advertising: by Pricing USD Billion (2025-2030)
  • Figure 40. Global In-App Advertising: by Advertising Format USD Billion (2025-2030)
  • Figure 41. South America In-App Advertising Share (%), by Country
  • Figure 42. Asia Pacific In-App Advertising Share (%), by Country
  • Figure 43. Europe In-App Advertising Share (%), by Country
  • Figure 44. MEA In-App Advertising Share (%), by Country
  • Figure 45. North America In-App Advertising Share (%), by Country
List of companies from research coverage that are profiled in the study
  • Microsoft Corporation (United States)
  • RevX (Singapore)
  • Apple Inc. (United States)
  • Tencent (China)
  • Facebook Inc. (United States)
  • i-Mobile (Japan)
  • IDS Logic (India)
  • Havas Media (France)
  • Waterbe Marketing (South Korea)
  • Agência Wise (Brazil)
Additional players considered in the study are as follows:
Hitappas (United States) , Performcb (Florida) , Ads Compass (United Kingdom) , Weever Media (Germany) , Google LLC (United States)
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Key Highlights of Report


Feb 2024 213 Pages 72 Tables Base Year: 2023 Coverage: 15+ Companies; 18 Countries

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Global In-App Advertising research Quantitative research analysis
Global In-App Advertising research Qualitative Industry Analysis
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Frequently Asked Questions (FAQ):

The standard version of the report profiles players such as Microsoft Corporation (United States), RevX (Singapore), Apple Inc. (United States), Tencent (China), Facebook Inc. (United States), i-Mobile (Japan), IDS Logic (India), Havas Media (France), Waterbe Marketing (South Korea) and Agência Wise (Brazil) etc.
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
"Rise of Video Advertisement" is seen as one of major influencing trends for In-App Advertising Market during projected period 2023-2030.
The In-App Advertising market study includes a random mix of players, including both market leaders and some top growing emerging players. Connect with our sales executive to get a complete company list in our research coverage.
Analysts at AMA estimates In-App Advertising Market to reach USD410.0 Billion by 2030.

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