Sports trackers allow end users to track their speed, timings, route, and energy expenditure while engaging in a sport activity such as jogging, cycling, running, and other sports activities. These trackers are also monitors and tracks fitness related metrics like heartbeats and others. These trackers are popular among the people as it allows them to analyze their performance. Sports tracker is a type of wearable computer. There are different types of sports trackers which have been popular such as wrist based, chest based, and others.This growth is primarily driven by Change in Lifestyle and Rise in Disposable Income of Consumers, Rise in online sales of fitness trackers and Surge in adoption of sport trackers in sport centers.
Globally, a noticeable market trend is evident Wearable Technology among the Youth. Major Players, such as Misfit (United States), Blast Motion, Inc. (United States), PlayerTek (Australia), Hykso (United States), Fitbit (Finland), Pulse Play (Israel), Polar (United States), Garmin (Italy) and Suunto (Finland) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Key Developments in the Market:
On 13 Feb 2018, Fitbit acquired health care startup Twine Health. This acquisition will beneficial for Fitbit as well as Twine Health to connect their services and enhance sports tracking services to the end users.
- Change in Lifestyle and Rise in Disposable Income of Consumers
- Rise in online sales of fitness trackers
- Surge in adoption of sport trackers in sport centers
- Wearable Technology among the Youth
OpportunitiesEmerging Demand from Developing Countries
ChallengesRisk of Data Theft
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