The study covers a detailed analysis segmented by key business segments i.e. by type (Strategic Planning, Negotiations and Time and Space Advertising) , by application (TV, Radio, Newspapers, Magazines and The Internet) and major geographies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Media Planning and Buying market throughout the predicted period.
What is Media Planning and Buying?
Media planning and buying is refers to amount of ad space a publisher has to sell or a media buyer selects to purchase. Media planning is the method of strategically choosing a mix of media platforms to place advertise over a period of time for achieve an advertiser's campaign aims. The difference between media planning and media buying is Media planner’s select media to meet a customer's marketing goals and media buyers negotiate the best media rates and purchase the media. Media planning and buying includes element such as Strategic planning, negotiations and time and space advertising. Growing awareness about benefit of media planning and buying will help to boost global market.
The competition is expected to become even more intense in the years to come due to entry of several new players in the market. To help clients improve their revenue shares in the market, this research study provides an in-depth analysis of the markets competitive landscape and offers information on the products offered by various leading companies. Additionally, this Media Planning and Buying market analysis report suggests strategies Vendors can follow and recommends key areas they should focus on, in order to take maximum benefits of growth opportunities.
The report offers several leading Vendors, including:
- OMD (United States)
- Mindshare (United States)
- Mediacom (United Kingdom)
- Carat (United Kingdom)
- Starcom Media Vest (United States)
- MEC Global (United States)
- Zenith Optimedia (United Kingdom)
- Havas Media (United States)
- Spark Foundry (Ireland)
- Maxus (United States)
Market Overview:
On 2nd October 2018, Dentsu Inc. has acquired a 69% stake in Branded Ltd, a leading producer of live media events in the Asia Pacific with a choice of creating it a wholly owned subsidiary in the future.
Market Trend
Attraction towards Consumer Analytics and Increasing Dependency on Content Marketing
Restraints
- Lack of Availability of Media Space
- Dearth of Accessibility of Premium Slots
Opportunities
Rising Demand from Recently Developing Lifestyle As Well As Recreational Users and Increasing Demand in Hotel Industry
Key highlights of the Global Media Planning and Buying market Study:
CAGR of the market during the forecast period 2020-2026
In-depth information on growth factors that will accelerate the Media Planning and Buying market in next few years.
Detailed Insights on futuristic trends and changing consumer behaviour
Forecast of the Global Media Planning and Buying market size and its contribution to the parent market by type, application and by country.
A broad view of customer demand
Uncover markets competitive landscape and in-depth information on various Vendors
Comprehensive information about factors that will challenge the growth of Media Planning and Buying Vendors
Transformation and Important Trigegrs:
Business transformation has taken hold across the broad corporate landscape due to the confluence of several important triggers, including:
A tipping point in globalization
A major slowdown in Western economies
Significant shifts in technology and cost structure
The challenges of regulatory compliance
New forms of competition developing
Research Methodology:
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Media Planning and Buying market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Media Planning and Buying market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment> by targeting key target audience that includes Media Planning and Buying Service Distributors, Media Planning and Buying Service Industry Association, Government Regulatory Bodies, Government and Private Research Organization and Others.
This helps us to gather the data for the players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, Annual reports, press releases etc.