Electrolyte Drinks Market Scope
Electrolyte drink is also known as sports drinks, which contain potassium, magnesium, calcium, and sodium to provide energy during intense exercise, by replacing these lost electrolytes and replenishing the body’s needs, helping to sustain energy and recovery from exercise. The rise in health awareness, and change in consumer lifestyles fueling the growth of the market.
The market study is being classified by Type (Natural and Artificial) and major geographies with country level break-up. According to AMA, the Global Electrolyte Drinks market is expected to see growth rate of 9.1%
Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Electrolyte Drinks market throughout the predicted period.
Pocari sweat (Japan), Danone (France), Wahaha (China), Powerade (Coca-Cola) (New Zealand), Pediayte (Abbott Laboratories Company) (United States), Nongfuspring (China), Nuun (United States), PURE Sports Nutrition (Singapore) and Nooma (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Essentia (United States) and Pedialyte Advancedcare (United States).
AdvanceMarketAnalytics has segmented the market of Global Electrolyte Drinks market by Type, Application and Region.
On the basis of geography, the market of Electrolyte Drinks has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
On 16 Jan 2020, Powerade is launching two new product lines such as Powerade Ultra and Powerade Power Water as consumer exercise habits change. and On 19 June 2019, Coca-Cola looks to diversify its portfolio to offer more choices to consumers in India who are seeking beverages over and above sweetened fizzy drinks.
On 2 July 2018, Otsuka Pharmaceutical Co., Ltd. has announced the official launch of POCARI SWEAT ION WATER in Singapore. POCARI SWEAT ION WATER produced by Indonesian subsidiary P.T. Amerta Indah Otsuka will be sold through local agents in Singapore, adopting the same distribution system developed for POCARI SWEAT. With the debut in Singapore, POCARI SWEAT ION WATER is now available in five overseas markets. POCARI SWEAT ION WATER is a healthy beverage that offers balanced replenishment of liquid and electrolytes (ions) lost during exercise or everyday activities.
- Natural Electrolyte Drinks are Gaining Popularity
- Increase in Demand for Convenience Beverages
- A rise in Sports Activities
- Rise in Health Awareness, And Change in Consumer Lifestyles Fueling the Demand
- Increase in Disposable Income of an Individual
- Rise in Urbanization
- Increase in Use of Electrolyte Drinks Especially during Workout Sessions in Gymnasiums and Fitness Centers Is Expected to Open lucrative Opportunities for the Market
- Excess Use of Electrolyte Drinks Has Been Associated With Health Risks Such As Frequent Urination, Abnormal Heart Rhythms, and Sleeplessness
Key Target AudienceElectrolyte Drinks Manufacturers, Traders/Distributors, Importer/Exporter, Industry Associations, Regulatory & Government Bodies, End Users and Others
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