Green Tea Market Scope
As the name suggested, green tea is a type of tea made by using camellia Sinensis leaves and buds with the number of flavors such as lemon, cinnamon, aloe vera, vanilla, basil, jasmin, wild berry, and others. Green tea has various health benefits such as increases immunity, prevents cancer and others due to the presence of polyphenols. Increasing the use of green tea for losing weight is growing the market. Additionally, an increasing number of health awareness people across the globe has been supplementing the overall growth of the market. However, unpredictability in the raw material prices, the presence of alternative and growing consumption of coffee are the factors that have been limiting the growth of the market.
According to AMA, the Global Green Tea market is expected to see growth rate of 6.65% and may see market size of USD77647.94 Million by 2026.
The Vendors having a strong hold in the market are Tata Global Beverages, Unilever, Associated British Foods Plc. TAETEA, Nestlé, Barry's Tea. Research Analyst at AMA estimates that Indian and United States Vendors will contribute to the maximum growth of Global Green Tea market throughout the predicted period.
Tata Global Beverages (India), Unilever (United Kingdom), Associated British Foods Plc. (United Kingdom), TAETEA (China), Nestlé (Switzerland), Barry's Tea (Ireland), Apeejay Surrendra Group (India), Bettys & Taylors Group Ltd. (United Kingdom), McLeod Russel (India) and ITO EN Inc. (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Mighty Leaf Tea Company (United States) and Numi Organic Tea (United States).
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
The study have segmented the market of Global Green Tea market , by Application (Residential and Commercial) and Region with country level break-up.
On the basis of geography, the market of Green Tea has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
On September 2017, Unilever had acquired Pukka Herbs Ltd (fastest growing organic tea company). The main aim of this acquisition is to strengthen the company’s Tea market. CEO of Pukka Herbs Ltd states “Choosing Unilever came down to two fundamentals: scale and sustainability,” Mr. Pole said. “It is a leader in social and environmental change, and it wholeheartedly embraces Pukka’s beliefs.”
- Increasing Use of Green Tea for Losing Weight
- Increasing Awareness about Health Benefits Associated with Green Tea such as Increases Metabolism, Reduces Cholesterol, Prevents from Cancer
- Increasing Demand from Asian Countries such as India, China, Kenya and others due to Habit
- Increasing Number of Health Awareness People across the Globe
- An Emergence of Online Platform and New Flavors of Green Tea
- Unpredictability in the Raw Material Prices
- Increasing Numbers of Alternatives such as Caramel Tea
- Growing Consumption of Coffee and Increasing Number of Coffee Outlet
Key Target AudienceGreen Tea Suppliers, Raw Material Suppliers, Distributors and Suppliers, Private Research Organization, Government Bodies, Investors and Others