What is Meal Kit Delivery Market Scope?
A meal kit delivery is a subscription-based service in which a company delivers customers prepared or partially-prepared food ingredients and recipes to cook food at home. The meal kit delivery market is rapidly surging during the COVID-19 pandemic due to people's focus on avoiding going grocery shopping while social distancing.
The Meal Kit Delivery market study is being classified by Type (Veg Foods, Seasonal Ingredients, Smoothies and Others) and major geographies with country level break-up.
Global Meal Kit Delivery is a fragmented market due to the presence of various players. The players are focusing on investing more in Launching Products and Services. These will enhance their market presence. The companies are also planning strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge.
Home Chef (United States), Sun basket (United States), Gobble (United States), Green Chef (United States), Blue Apron (United States), Freshly (United States), Martha & Marley Spoon (Germany), Purple Carrot (United States), Hungryroot (United States) and Dinnerly (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Sakara Life (United States), Daily Harvest (United States), Crowd Cow (United States) and Splendid Spoon (United States).
Analyst at AMA have segmented the market study of Global Meal Kit Delivery market by Type, Application and Region.
On the basis of geography, the market of Meal Kit Delivery has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Influencers and their development strategies
On 4th October 2021, Sun Basket, a leading healthy meal delivery service, announced a partnership with Instacart, an online grocery platform. The partnership offers its extensive line of Fresh & Ready prepared meals, meal kits, and groceries.
On 7th October 2020, Blue Apron has launched three new products which include more variety, flexibility, and choice. This will boost the order of boxes per week by expanding the Two-Person Signature menu to enable home cooks to get up to four recipes per box.
According to The Food and Drug Administration and other government agencies, “Food must be kept at the proper temperature to minimize opportunities for bacteria to multiply; failure to do so is a leading factor in foodborne illness outbreaks.”
Influencing Market Trend
- Introduction of Meal Kit Delivery Services across the Globe
- Growing Popularity of Food Delivery Services
- Increasing Consumer Focus towards Variety, Taste, and Ease of Cooking
- Rising Peoples focus on the Healthy Diet
- Changing Lifestyle coupled with rising per capita Disposable Income will create Opportunities for Market Demand
- Rising awareness about the impact of Food Consumption Choices
- Problems with the Consumption of Unhealthy Packaged Foods
- Strict Regulations Regarding Plastic Use for Food Packaging
- Government Regulations Regarding Food Damaging
Key Target Audience
Meal Kit Delivery Manufacturer, Meal Kit Delivery Suppliers and Distributors, Regulatory Bodies, Potential Investors, Research and Development Institutes and Others
Customization available in this Study:
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To compete effectively, companies also require quantitative estimates of the future growth and qualitative nature of the market. AMA Research features not just specific market sizing estimates, but also include significant value-added commentary on Technological Trends and Innovations, Regulatory Policies, Market Maturity Indicators, Market Share Movements, New Entrants into the Market & Entry/Exit Barriers, Consumer Demographics, Supporting Company Financial and Cash Flow Planning, Open Up New Markets , To Seize Powerful Market Opportunities, Key Decision in Planning and to Further Expand Market Share, Identify Key Business Segments, Market Proposition & Gap Analysis.
Frequently Asked Questions (FAQ):1. At what growth rate would the Meal Kit Delivery market expands?
The Global Meal Kit Delivery market is expected to see a growth of % during projected year 2020 to 2026.
2. Who are the prominent players of the Global Meal Kit Delivery market?
The prominent players of Global Meal Kit Delivery market are Home Chef (United States), Sun basket (United States), Gobble (United States), Green Chef (United States), Blue Apron (United States), Freshly (United States), Martha & Marley Spoon (Germany), Purple Carrot (United States), Hungryroot (United States) and Dinnerly (United States), to name a few.
3. What are the top priorities to focus for Meal Kit Delivery market’s growth?
In this highly competitive & fast evolving Meal Kit Delivery industry, the top strategic priorities would remain consistent like innovation, R&D and M&A.