Global Anionic Surfactants Market Overview:
Cleaning detergents include surfactants, which are a key ingredient. On their hydrophilic end, anionic surfactants have a negative charge. The surfactant molecules' negative charge aids in lifting and suspending soils in micelles. Anionic surfactants are often used in soaps and detergents since they can attack a wide variety of soils. When anionic surfactants are mixed, they produce a lot of foam. Anionic surfactants are great for extracting and suspending soil particles. With the rapid growth of the population, the demand for Anionic Surfactants is also increasing. Some of the players profiled in the study are BASF (Germany), DowDuPont (United States), AkzoNobel (Netherlands), Evonik (Germany), Croda International (United States), Stepan Company (United States), Huntsman (United States), Kao Corporation (Japan), Clariant (Switzerland) and Galaxy Surfactants (India).
On the basis of geography, the market of Anionic Surfactants has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Form, the sub-segment i.e. Liquid will boost the Anionic Surfactants market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Sales Channel, the sub-segment i.e. Direct will boost the Anionic Surfactants market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Growing Demand of Detergents
- Surging Demand of Personal Care Products
- Adoption of Anionic Surfactants in Cosmetics
- Slow Growth of Consumer Goods Industry Is Affecting the Demand of Anionic Surfactants
- Growing World Population Will Increase the Demand of Anionic Surfactants
- Adoption of Anionic Surfactants in The Personal Care Products Will Increase Its Demand
- Fierce Competition in The Market of Anionic Surfactants
Key Market Developments:
On 17th Sept 2020, Stepan Company announced that it has closed on an agreement with Clariant (Mexico) S.A. de C.V. to acquire Clariant's anionic surfactant business and related sulfation equipment in Santa Clara, Mexico, via subsidiaries in Mexico. The transaction's financial terms were not announced.
In March 2017, Evonik Launched a new surfactant, Surfynol 355 is a patented wetting agent intended to provide dynamic wetting in water-based pigment dispersions, inks, overprint varnishes, adhesives, and coatings without producing excessive foam. This product produces excellent results, even on difficult-to-wet substrates, thanks to its special chemical properties.
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Anionic Surfactants Manufacturers, Suppliers, and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations, End-Use Industries and Others
Major Objectives Focused through this Study
To define, describe, and forecast the Global Anionic Surfactants market on the basis of product [Ammonium Lauryl Sulfate, Sodium Laureth Sulfate, Sodium Lauryl Sarcosinate, Sodium Myreth Sulfate and Others] , application [Home Care, Personal Care, Oil & Gas, Construction and Others], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Anionic Surfactants market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Anionic Surfactants industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Vendors which are also part of the research are .
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Anionic Surfactants market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.