Candy, also called confectionery, is a sweet food product. Candy is an in-between meals treat 90% of the time. Snack and candy sales in the U.S. increase significantly around major holidays such as Halloween and Christmas. The high sugar content of candy would seemingly make these products inherently maligned. Therefore, large candy companies are attempting to clean up their products in order to boost sales. Nestlé, for example, has committed to removing artificial flavors and certified colors from chocolate candy products.This growth is primarily driven by Millennial Consumers Have Contributed To the Majority of Growth in Candy Consumption.
Globally, a noticeable market trend is evident Manufacturers Are Incorporating New Flavors to Engage Consumers. Major Vendors, such as Mars Inc. (United States), The Hershey Company (United States), Lindt & Sprungli (Switzerland), Perfetti Van Melle (Italy), Nestle (Switzerland), Grupo Arcor (Argentina), Haribo (Germany), Mondelez International (United States), Meiji Co. (Japan) and Ferrero (Italy) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
Food & Drug Administration (FDA) recommends the maximum lead level of 0.1 ppm in candy likely to be consumed frequently by small children. FDA considers the recommended maximum lead level to be achievable with the use of good manufacturing practices in the production of candy and candy ingredients and to be protective of human health. This Food Additives Status List, formerly called Appendix A of the Investigations Operations Manual (IOM) includes the list of additives that are allowed during the manufacturing of candy and various food products. Color additives are subject to FDA approval before they may be used in food.
- Millennial Consumers Have Contributed To the Majority of Growth in Candy Consumption
- Manufacturers Are Incorporating New Flavors to Engage Consumers
- Government Regulations to Prevent Health Hazards to Consumers
Availability of Numerous Distribution Channels Likely To Boost Sales
Highly Competitive Market
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